Aditya Shaw

Product Director

Delhi, India13 yrs 5 mos experience
Highly StableAI Enabled

Key Highlights

  • Achieved 2+ million downloads for RDiscovery app.
  • Led digital transformation projects at McKinsey & Company.
  • Improved user experience leading to significant NPS gains.
Stackforce AI infers this person is a Product Management expert in SaaS and Healthcare industries, with a strong focus on user experience and growth strategies.

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Skills

Core Skills

Product ManagementUser Experience (ux)Digital StrategyMobile Application Development

Other Skills

A/B TestingAPI DevelopmentAgile Project ManagementAnalytical SkillsApplication Programming Interfaces (API)Artificial Intelligence (AI)Artificial Intelligence for BusinessB2B2CB2CBig DataBusiness Case PreparationBusiness-to-Business (B2B)Clinical PharmacyClinical Research ExperienceConsumer Internet

About

I'm a results-oriented product leader with 9+ years of experience driving impressive growth across B2B and B2C platforms. I excel at building and scaling user-centric solutions, exemplified by growing RDiscovery to over 2 million downloads (highest-rated app in its category) and achieving 20% annual revenue growth for a B2B product at Cactus Communications. My expertise spans product management, product strategy, growth hacking, user experience (UX) and leading high-performing teams . Product Management Journey: My 9+ year career in product management has been fueled by a passion for building innovative solutions that solve real user problems and drive business growth. Throughout my journey, I've gained valuable experience across diverse industries, from B2B recruitment platforms (Naukri.com) to B2C real estate portals (Magicbricks.com) to cutting-edge healthcare solutions (Innovaccer). Building and Scaling Products: At Naukri.com, I spearheaded the transformation of "Resdex," a leading recruiter-facing product, into a comprehensive recruitment management solution for SMEs. This involved not only product development but also launching new features to address specific user needs, ultimately diversifying revenue streams. User-Centric Design: My focus on user experience (UX) design played a pivotal role in my success at Magicbricks.com. Here, I tackled longstanding user pain points, leading to a significant improvement (over 20 percentage points) in the Net Promoter Score (NPS), a key customer satisfaction metric. Leadership and Collaboration: At McKinsey & Company, I spearheaded product assignments for leading Indian companies, demonstrating my ability to collaborate effectively with diverse stakeholders Growth Hacking and Monetization: My current role at Cactus Communications allows me to leverage my growth hacking expertise. I led the growth strategy for the RDiscovery mobile app, achieving remarkable results: • 2+ million downloads • 500,000 monthly active users (MAU) • Highest-rated app in its category • Doubled D1, D7, and D30 retention rates • Tripled time spent on app • Implemented successful monetization strategies Furthermore, I currently lead the B2B product team at Leading Editage, overseeing a product catering to a global network of partners and contributing to 20% annual revenue growth. Key Skills and Specialties: • User Experience (UX) Design • Agile Product Management Methodologies • B2B & B2C Product Strategy • Product Growth Hacking • Team Leadership & Collaboration

Experience

Mtap technologies

Product Director

Feb 2025Present · 1 yr 1 mo · Gurugram, Haryana, India · Hybrid

Cactus communications

Lead Product Manager

Nov 2021Aug 2025 · 3 yrs 9 mos

  • Leading the end-to-end product lifecycle for the RDiscovery, a content discovery, reading & audio platform for academic professors, researchers, and students.
  • Built data ingestion and metadata management platform to power RDiscovery making it the largest repository of Open Access Papers with 40 million OA papers, and hosting over 100 million academic papers.
  • Led API integrations with external partners to enable students from more than 1000 universities worldwide to access research papers on RDiscovery using their institutional licenses and sync their activities across referral management tools.
  • Led continuous user discovery exercises and launched multiple features to improve user experience – content localization, feed personalization, AI summaries, multi-language translations & audio voiceovers, achieving remarkable impact:
  • o 2+ Million downloads, 500K monthly active users (MAU)
  • o Highest-rated app in its category
  • o Improved D7/D30 retention by 2X, time spent on app by 3X
  • Launched an AI-powered “Ask RDiscovery” NLP query resolver to give research-backed answers to author queries; currently answers 80K questions per month from 10K users with 90% positive feedback
  • Implemented successful monetization strategies for RDiscovery, experimenting with different Freemium and subscription models, cross-selling and pricing strategies, currently run-rating at 250K USD CARR
Consumer ProductsStrategic PartnershipsAgile Project ManagementSoftware Product ManagementProduct AdoptionProduct Requirements+40

Mckinsey & company

Product Lead Consultant

Dec 2020Nov 2021 · 11 mos · Gurugram, Haryana, India

  • Led the digital transformation of a leading battery manufacturing company to develop a digital supply chain management system that improved inventory visibility and reduced costs by 10%
  • Revamped the digital strategy for a major Indian retailer and led their mobile-first platforms, doubled its online sales in the first quarter post-launch
Internet of Things (IoT)Consumer ProductsAgile Project ManagementProduct AdoptionProduct RequirementsDigital Strategy+23

Innovaccer

Senior Product Manager

Apr 2020Dec 2020 · 8 mos · Noida, Uttar Pradesh, India

  • Led the patient-care charter for Innovaccer, a digital healthcare unicorn, leading to their rapid growth during the COVID pandemic. I, with the help of a small team of developers, built first-of-a-kind patient portals for big US hospitals, from scratch and within super aggressive timelines - won Project of the Quarter for consecutive quarters !
  • Owning the Patient Persona - ensuring timely delivery and product success w.r.t Patient facing App and Web applications for Innovaccer, a new-age Healthcare Data Activation Platform
  • Launched our first B2C application in the form of the patient app within 30 days and successfully onboarded one of the foremost accounts as co-partners for the solution
  • Built Covid Management Solution - symptoms checker and test centre locator within 2 weeks to help our users during COVID pandemic
  • Spearheaded the Virtual Care Solution enabling Virtual Visits with Providers, 24*7 Chat Service with Care Managers, Remote Patient Monitoring, Custom Assessments and Surveys
  • Awarded “Champion of the Quarter” Award for Q1/Q2 for Virtual Care Network delivery and success
B2B2CInternet of Things (IoT)Consumer ProductsAgile Project ManagementProduct AdoptionProduct Requirements+31

Fareportal

Senior Product Manager

Sep 2019Mar 2020 · 6 mos · Gurugram, Haryana, India · On-site

  • ● Owned Assisted Selling platform for Cheapoir.com (# 2 online travel agency by flight volume in the US), leading a team of 3 PMs and a tech team of 20+ to create products and processes for an Operations team of around 2000+ agents, driving 10% of all ticket bookings and 30% of overall profit
  • ○ Improved Conversion by 10% via Gamification - Online Goal Tracking & Rewards Program– awarded best project for Q4
  • ○ Increased attachment rate by 30% - created & enabled bundled product selling in booking path
Agile Project ManagementProduct AdoptionProduct RequirementsMobile Application DevelopmentProblem SolvingProduct Road Mapping+16

Magicbricks

Senior Product Manager

Aug 2018Sep 2019 · 1 yr 1 mo · Noida Area, India

  • Owning the buyer-side experience across Desktop, Msite and Android/iOS Applications
  • Leading a team of 2 PMs to ensure buyers have best possible experience on MB across all platforms
  • Driving growth in terms of traffic and number of contacts, conversations on site, improving NPS
  • Co-ordinating with all stakeholders to deliver useful product features & ensuring adoption + success
  • Improving lead delivery to paid clients by ensuring proper distribution of generated leads
  • Introduced “Exclusive Listings” category to distinguish MB as a more favoured platform
  • Revamped the sorting logic leading to increase in traffic conversion on site by 20%
  • Enabled an exhaustive feedback mechanism to improve listing quality. NPS improved by 10% in 2 mths.
  • Brought renewed focus on ‘Verified Properties’ program – number of active verified listings on site
  • improved from 20k to 60k in 2 months.
  • Improved lead delivery to paid clients by 25%; “100% lead delivered clients” increased from 60% to 75%
  • in last quarter Q4’19
Consumer ProductsAgile Project ManagementProduct AdoptionProduct RequirementsCustomer EngagementMobile Application Development+21

Naukri.com

Product Manager

May 2015Sep 2018 · 3 yrs 4 mos · Noida Area, India

  • Most things product management in an enterprise market-leading Internet product
  • Highlights
  • 1. Owned the market-leading product of India's no 1 job classifieds site Naukri.com (Recruiter Side) as an individual contributor
  • 2. Revamped the whole site while balancing user experience, product continuity and business commitment with existing clients and stakeholders
  • 3. Worked on improving Lucene-based core candidate search engine and Naukri's pivotal Saved Search Alert product modules. Relevance as reported by users moved up by 20% percentage over the two years.
  • 4. Focussed on improving inbox delivery and content relevance for mailers. Apply Rate improved by more than 60% over the past 2 years.
  • 5. Undertook periodic and extensive market research and competition benchmarking to continuously identify product gaps and design the product-roadmap; managed Design and Engineering teams for smooth and timely roll-out.
  • 6. Supported Sales and Marketing team to devise Go-to Marketing Strategies for new product /feature launches and lead-generation and conversion strategies
  • 7. Launched an “ENTERPRISE” version of the existing product – giving more flexibility and personalization for enterprise clients; have already scaled upto 900 clients in the last 9 months
  • 8. Launching a mobile-app for the existing web-application – working closely Design and Engineering teams recreating the desktop experience in the mobile environment.
  • 9. Launched various sub-products by identifying unique use-cases and curating custom scalable solutions for each; these new sub-products now contributing to 10% of the total revenue.
Product AdoptionProduct RequirementsCustomer EngagementMobile Application DevelopmentGrowth StrategiesProblem Solving+16

Star india

Summer Intern

Apr 2014Jun 2014 · 2 mos · Kolkata Area, India

  • Led a cross-functional project to find critical parameters for success/failure of Bengali GEC shows
  • Studied 40+ serials; developed framework to assess performance based on TVT, Slot-leadership & Channel Share
  • Interviewed 80+ viewers, conducted 2 FGDs; analyzed viewing preferences by drawing need-maps
  • Identified critical content parameters, ideal promotion plans for successful launches & sustenance
  • Designed predictive media-planning model to forecast launch figures w.r.t marketing resources utilized

Capgemini

Consultant

Oct 2010May 2013 · 2 yrs 7 mos · Bengaluru Area, India

  • Developement & maintainenance of OWB application- an order management system for GM Europe dealers
  • Supervision of MER (Minor Enhancement) line of project – developement of technically feasible solutions to Business problems
  • Organization of the weekly roadmap for a team of 8; interaction with the client; preparation and publishing of status reports; ensuring timely deliverables

Education

Indian Institute of Management, Calcutta

Master of Business Administration (M.B.A.)

Jan 2013Jan 2015

West Bengal University of Technology, Kolkata

Bachelor of Technology (BTech)

Jan 2006Jan 2010

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