M

Misha Kapoor

CEO

India18 yrs experience
Highly Stable

Key Highlights

  • 16+ years in Business Strategy and Planning
  • Led growth initiatives for major startups
  • Expert in customer acquisition and retention strategies
Stackforce AI infers this person is a strategic leader in growth marketing and business development within the startup ecosystem.

Contact

Skills

Core Skills

Business StrategyMarketingGrowth StrategyCustomer RetentionApp GrowthCustomer AcquisitionGtm StrategyRevenue PlanningStrategic Business PlanningBusiness PlanningPerformance ManagementProcess Improvement

Other Skills

Building Startup InfrastructureBusiness ManagementCampaign DevelopmentConsultative ApproachCustomer and System CapabilitiesDigital StrategyDistribution Planning and ExpansionFinancial ServicesGTMInformation TechnologyMarketing CampaignsOnline MarketingOral CommunicationPositioning (Marketing)Presentations

About

Professional with experience of over 16+ years in Business Strategy and Planning across various business. Skilled in Business management, Business planning and strategy, GTM, Distribution planning and expansion, Building Startup Infrastructure, customer and system capabilities, Product management. Part of the launch and streamlining the distribution and market strategy for the biggest startup of India. Result oriented and believe in building the business being hands on with the micro view

Experience

Paytm

Associate Vice President-2

Jan 2022Jan 2025 · 3 yrs · Noida · Hybrid

  • Business | P&L owner | Growth leader | Marketing
  • Worked across various businesses of Paytm over the years like Insurance, Wallet, Brokerage etc at a leadership position.
Strategic LeadershipUser Experience (UX)Marketing CampaignsStakeholder ManagementSkilled Multi-taskerUser Interface Design+11

Startup

Candidate Growth Head

Aug 2021Dec 2021 · 4 mos · Bengaluru, Karnataka, India

  • Building the growth and retention vertical for founded startup
Strategic LeadershipUser Experience (UX)Marketing CampaignsStakeholder ManagementSkilled Multi-taskerUser Interface Design+9

Oyo

2 roles

App growth and Customer retention

Promoted

Feb 2020Jul 2021 · 1 yr 5 mos

  • Leading the app CRM market for India and international markets earlier (US, Canada, LATAM and UK geographies)
Strategic LeadershipUser Experience (UX)Marketing CampaignsStakeholder ManagementSkilled Multi-taskerUser Interface Design+9

Growth Marketing - International Conversions

Sep 2019Feb 2020 · 5 mos

Strategic LeadershipUser Experience (UX)Marketing CampaignsStakeholder ManagementSkilled Multi-taskerUser Interface Design+7

Jio

National Customer Acquisition - Planning and Strategy

Oct 2015Sep 2019 · 3 yrs 11 mos · Mumbai Area, India

  • New Customer Acquisition sizing models and GTM strategy basis influencing the current 4G handset market in the country
Strategic LeadershipUser Experience (UX)Marketing CampaignsStakeholder ManagementSkilled Multi-taskerUser Interface Design+9

Airtel

EA to Hub CEO

Aug 2013Oct 2015 · 2 yrs 2 mos · Chennai Area, India

  • Strategic Business planning and analyst for Kerela-TN hub
  • Revenue Planning and forecasting - To support the CEO on the Annual Operating Plan, Marketing/S&D Strategy and support with key projects with insights towards meeting the AOP
  • Driving strategic projects – Zonal Sales performance Management – GTM strategy and execution of benchmarking models for zonal sales performance across the 10 zones (3 circles), for all the 5 SBU’s
Strategic LeadershipStakeholder ManagementSkilled Multi-taskerConsultative ApproachOral CommunicationPresentations+2

Indus towers limited

Business Manager CEO's Office

Nov 2011Aug 2013 · 1 yr 9 mos · Pune Area, India

  • Business Planning and Strategy, Industry analysis, Competitor’s analysis
  • Business Review & Performance Management
  • Analyzing & aligning Roll out plan, Annual Operating Plans (AOP) for all the operators in Circle
  • Driving Strategic Projects –
  • o In- house operations - driving change of company strategy from outsources to insourced. Spearheaded the cost/ground efficiencies analysis through it to make ita national best practise
  • o Green Belt Project – Targeting bottom line - Capex reduction on newly electrified sites
  • o Revenue Enhancement Project – Targeting top line growth – through various revenue assurance initiatives, secured inc 8 Crs annually for the circle
Strategic LeadershipStakeholder ManagementSkilled Multi-taskerCampaign DevelopmentOral CommunicationPresentations+2

Tcs e-serve international ltd.

Associate Manager

May 2010Nov 2011 · 1 yr 6 mos

  • Analyst (Business Head’s Office): Part of the Business Head's team in to analyse and improve processes & controllership within 8 units and 15 global locations across the organization.
  •  Consulting: Providing an as-is and to-be scenario for management, after thorough analysis of current processes. Also instrumental in implementation of the changes proposed, through team and companywide black-belt projects.
  • o Billing and Profitability: Domain wise & aggregate analysis of actual & projected revenues. Worked across units to increase the on-time billing of the organization by 60% overall
  •  Performance Management: Instrumental in creating an account level view of all the financial measures for leadership reviews. This included creating a consolidated enterprise-wide view and facilitating report analyses from individual account perspective
  •  Cost Budgeting: Analysis of current cost budgeting structure for the units and designing systems to ensure a more transparent system for allocation and budgeting
Strategic LeadershipInformation TechnologyStakeholder ManagementOral CommunicationPresentationsProcess Improvement+1

Future axiom telecom ltd

Project 1 (Internship)

Apr 2009Jun 2009 · 2 mos

T a pai management institute

PGDM

Jun 2008Apr 2010 · 1 yr 10 mos

  • Post Graduate Diploma in Management (PGDM) majoring in Finance and Systems

Tata consultancy services

Assistant Systems Engineer

Jun 2006Feb 2008 · 1 yr 8 mos

  • Domain: Telecom (Nortel Networks, USA)
  • Responsibility: Designer and Developer for Team BSSM

Indian institute of technology, bombay

Summer Intern

Apr 2002Jun 2002 · 2 mos · Mumbai, Maharashtra, India

Education

XLRI Jamshedpur

Organizational Leadership

T A Pai Management Institute, Manipal

PGDM — Finance and Systems

City Montessori School

10+2 — Science

Institute of Engineering and Technology

Btech

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