Annu Grover

CEO

Noida, Uttar Pradesh, India17 yrs experience
Highly Stable

Key Highlights

  • Founded India's leading gardening brand.
  • Vision to bring nature into every home worldwide.
  • Dedicated to environmental and social causes.
Stackforce AI infers this person is a leader in E-commerce and Nonprofit sectors with a focus on sustainability.

Contact

Skills

Core Skills

Business DevelopmentLeadership

Other Skills

Brand AwarenessBusiness PlanningBusiness StrategyCRMCustomer Relationship Management (CRM)EntrepreneurshipEvent ManagementManagementMarket EntryMarket ResearchMarketingMarketing ManagementMarketing ResearchMarketing StrategyNew Business Development

About

I have been an entrepreneur since the age of 22, when I left my management consulting job in Austria to start Nurturing Green with a simple idea to gift plants. It took me 14+ long years to sharpen my axe, learn the game & get NG into a leading online/offline platform for Gardening lovers. My Vision is to ‘Bring Nature in every Home worldwide’ . Har ghar mein 1 paudha hona chahiye across 195 countries before I hang up my boots. I want to dedicate the next 20yrs of my life bringing impact n scale in Gardening , Agri , Food & anything GREEN ! Very early in my life I got what I love & understood the meaning of Life. I work towards optimising for happiness .

Experience

Zamia

Founder & CEO

Apr 2025Present · 11 mos · Gurugram, Haryana, India

  • Zamia by Nurturing Green is a new age Gardening brand made by the Gardeners for the Gardeners .
  • With focus on getting Good Quality Gardening products at affordable prices, we want to be No1 choice for the New Age Young Plant Parent.
  • Now available across All Qcom & Ecom platforms .
  • Think Gardening☘️🌴. Think ZAMIA.

The economic times-power of ideas

Finalist- Class of 2010

May 2010Nov 2010 · 6 mos

Nurturing green

Founder & CEO

Apr 2010Present · 15 yrs 11 mos · Noida · Remote

  • Nurturing Green, a visionary endeavor, originated with the radical idea of replacing conventional bouquets with living plants. The journey of Nurturing Green has evolved organically, branching into Green Gifting, Home Gardening, and Landscaping, curating a diverse catalog comprising over 1000 unique products.
  • Distinguished as India's leading Gardening Brand, Nurturing Green has firmly established its roots in 16+ cities, fostering a green revolution through 100+ SIS stores. Our outreach spans across 27,000 PIN codes, facilitated by strategic partnerships with major e-commerce platforms, including Amazon, and collaborations with Quick Commerce partners.
  • At the heart of Nurturing Green's ethos is a resolute vision – 'Bring Nature into Every Home Worldwide.' This commitment echoes through our sustainable practices, environmental consciousness, and dedication to enhancing the quality of living spaces.
  • Our success is not merely measured in numbers but reflected in the stories of satisfied customers. Nurturing Green takes pride in transforming spaces, celebrating nature's beauty through innovative projects, and leaving a positive impact on the environment.
  • Collaboration is key to our growth. By partnering with Quick Commerce entities and embracing innovative technologies, Nurturing Green continually pushes boundaries, ensuring accessibility and relevance in an ever-evolving market.
  • As we embark on this green journey, we invite you to join us in creating a more sustainable future. Nurturing Green stands as a testament to the belief that nature should not just be admired from afar but should thrive within every home, enriching lives and the planet we call home. 🌿 #NurturingGreen #GreenLiving #NatureAtHome
Business DevelopmentManagementStrategic PlanningLeadershipEntrepreneurshipTeam Leadership

Eyec

Founder & President

Apr 2009Apr 2017 · 8 yrs

  • EYEC stands for Empowerment of Youth for Environment Conservation !!!
  • It is a NON PROFIT ORGANIZATION working on 'Environmental' & 'Social' issues. The mantra behind this NGO is to empower the youth of today to educate,motivate & enact the higher generations of society.
  • Imagine the impact if a 8 year old kid walking with his mother sees a beggar kid sitting nude & asks," MOM, why is he denied even the shirt which I Throw?" or " MOM,isn't he has the right to eat just like me?"
  • Believe me every mother after listening this will be dazzled & would work for the better throughout her life..This NGO wants to create such examples in every sphere of life !!
  • We all are educated enough to know the impacts of climatic change...Non-degradable polybags...social injustices..pollution....still we don't do anything...
  • I sincerely request everyone of you to take a cause...just do a small bit...THIS IS THE TIME !!
  • "Be the CHANGE..you want to SEE"-Mahatma Gandhi said to INDEPENDENT India jus few days before He Died.

Maya india e.u.

Consultant

Apr 2009Jul 2009 · 3 mos

  • Worked for Maya India e.U. by providing expert advice & knowledge about businesses in India & helping down on various projects & deals that come our way .

Spencer's retail limited

Trainee

May 2008Jul 2008 · 2 mos

  • My role was to devise strategies on various marketing issues with special emphasis on customer activation, visibility & communication.
  • While looking at various project in the span of 3 months, I put forth new concepts & ideas which were implemented later. My projects ranged from New Business Development,ATR Study,Site Evaluation,Stores Evaluation to AnP Along with others.

Education

FH Joanneum

MBA — Global Marketing & Strategy

Jan 2009Jan 2009

Birla Institute of Management Technology (BIMTECH)

MBA — Marketing & Retail

Jan 2007Jan 2009

University of Lucknow

Bachelor of Management Sciences — Management

Jan 2004Jan 2007

St Dominic Savio College

Jan 1989Jan 2004

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