Nov 2019 – Apr 2024 · 4 yrs 5 mos · New Delhi Area, India

• Setting up & executing Performance Marketing Channels & Framework (FB/Google)
• Drive overall Conversions & Funnels with Product & Tech teams
• Driving revenue and setting up channels for fulfilment – Web as well as App right from 0
• Driving key propositions with category for revenue growth in terms of offers & fulfilment
• Work closely with Finance teams for overall profitability and insights-based interventions
• Driving overall analytics for organization in terms of product and business performance
• Driving automations and setting up of analytics frameworks & measurements with Tech

Aug 2016 – Nov 2019 · 3 yrs 3 mos · Gurgaon, India

• Leading digital marketing efforts for acquisition and retention for Wynk Music and Airtel TV
• Quarterly/Monthly planning of budgets (50+ Cr) across channels, products & propositions
• Leading Go to Market & growth initiatives for Airtel Books
• Strategy building for product and business interventions across content and marketing
• Setting up of analytics practice and platforms right from scratch to end to end delivery
• Create data-driven approaches for the purpose of generating business insights
• Product Performance and benchmarks via A/B testing and consumer journeys
• Data exploration on consumer behaviour to build user cohorts and optimise product funnels
• Liaoning with cross platform teams for a lean data architecture and analytics pipeline
• Statistical techniques to build on principles of recommendation and personalisation
• Distil data into coherent analysis, insights and actionable recommendations in simple language

Oct 2014 – Aug 2016 · 1 yr 10 mos · Bangalore

• Responsible for roll out strategy and delivery end to end (6X growth in tenure)
• Leading cross functional teams for rollout fulfilment across Projects and Cash and Operations
• Anchor across functions to develop, stabilize and standardize new processes in the ecosystem
• Developing detailed analytics across rollout model and operations and site profitability
• Developing systems and automation for Planning and Sales tracking via GIS Tools
• Driving new partnerships with Banks and Revenue Management for sites

Dec 2013 – Oct 2014 · 10 mos

• Analytics to answer HOW’s and WHY’s of data business and revenue opportunities
• Analytics on all key KPI’s related to Non Voice Streams (Data - 2G/3G/4G )
• Business Insights and benchmarking of key trends to take business decisions
• Consumer insights for pricing and product development and product performance
• Coordinate with Circle teams, PO teams to deep dive into reasoning and RCA for trend lines
• Problem solving, brainstorming and providing effective approaches to deal with business planning and consumer insights for new projects as well as other project related issues

Feb 2010 – Nov 2013 · 3 yrs 9 mos

• Analytics on all key KPI’s related to Non Voice Streams (Broadband, Data - 2G/3G/4G )
• Business Insights and benchmarking of key trends
• Consumer insights for pricing and product development and product performance
• Coordinate with Circle teams, PO teams to deep dive into reasoning and RCA for trend lines
• Problem solving, brainstorming and providing effective approaches to deal with business planning and consumer insights for new projects as well as other project related issues
• Business SPOC for Business Intelligence and reporting platforms
• Project Management for automation of the business specifications/requirements and aligning with cross functional teams

Oct 2009 – Jan 2010 · 3 mos

• Project Management for Hyperion at Qatar Telecommunication, Doha

Jul 2008 – Oct 2009 · 1 yr 3 mos

• Single point of contact for Airtel Presidency Office
• Handles day to day Business Intelligence operations

Jan 2005 – Jan 2007 · 2 yrs

• Team Leader of Loader module for PIMS project of Bank of America