Apr 2023 – Mar 2024 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• Adtech, Performance marketing platform, Programmatic ads, Self serve ads platform, Machine Learning - prediction, relevance, bidding, auction, Sales Enablement

Apr 2020 – Nov 2022 · 2 yrs 7 mos · Greater Bengaluru Area

• Global head for Search & Shopping Ads serving 33 countries; led multi-national teams.
• Built managed-serve platform handling multimillion-dollar campaigns; launched new business models.
• Scaled ads DAU from a few thousands to ~30M+ and average monetizable inventory per user by ~3X by launching new content experiences, integrating with new surfaces and increasing user engagement. Improved ad relevance to increase CTRs by ~90% and conversion rates by ~60%.

Nov 2018 – Mar 2020 · 1 yr 4 mos · Mumbai Area, India

• Led ad-tech product and operations for display, video and in-game monetization globally (75M+ DAU) and scaled product to 500 million ad impressions per day.
• Revamped ad tech product implementation to optimize ad requests and increased ad inventory by ~45%.
• Introduced data driven ad rules setup, launched new ad formats, added multiple demand partners across the globe and increased ad fill rate and CPMs to lift revenue by ~60%. Increased demand partners by 4X.

Sep 2016 – Nov 2018 · 2 yrs 2 mos · Bengaluru Area, India

• Minimized low quality ad impressions from ~9% to less than 1% in a key market. Drove ad relevance analyses
• Helped launch Automated Bidding product (+2.7% revenue impact), Hotel Search Ad product (+3% revenue impact) and Automated Search Campaign creation product (+0.9% revenue impact)

Dec 2014 – May 2016 · 1 yr 5 mos · Hyderabad Area, India

• Data analysis lead in the Ads Integrity team – help the team develop data driven solutions and maximize impact
• Developed CSAT metric for the advertiser appeals process and used insights to influence product improvements
• Set up a creative best practices study to focus on different verticals and analyze how ‘ad creative’ affects ad’s performance. Turning this process into a product.
• Created a workflow to identify business pages subjected to reviews and ratings abuse
• Worked on policy personalization/internationalization to create dynamic ad policy thresholds based on user behavior and regional trends
• Analyzed negative user engagement signals to determine ‘badness’ of ads based on user behavior

Sep 2011 – Nov 2014 · 3 yrs 2 mos · Bangalore

• Led a 20+ sized team catering to the analytics/reporting, system & workflow design, revenue recognition/vendor billing and order management requirements of 7 different lines of businesses in the Title Services BU within Altisource (Mortgage Services)
• Set up a new team for negotiating/coordinating Homeowner Associations’ liens and payoffs which resulted in savings of USD 2.5 million for the client in the first year. This team will be converted into a revenue generating line of business for Altisource.
• Designed and implemented operational strategy initiatives resulting in reduced turnaround times, lower inventory days for title products and enhanced top line and bottom line for the BU
• Successfully integrated the reporting and financial processes of two BUs during a recent organizational restructuring
• Involved in budgeting/resource planning so as to keep the capacity aligned with client’s new portfolio acquisitions

Jun 2010 – Jul 2011 · 1 yr 1 mo · New Delhi Area, India

• Managed sales of adhesives catering to the packaging industry for the North India region and generated sales of USD 1 million per month, both through direct and indirect accounts
• Conducted market research study for promotion of building-insulation products to reduce energy expenditure

Mar 2007 – May 2008 · 1 yr 2 mos · Pune Area, India

• Designed a process to assign goals to a 1500+ strong sales force of a pharma company spanning 4 different products and aligned sales representatives to territories based on prescriber information and complex business rules so as to maximize sales force efficacy
• Managed the monthly incentive compensation administration/analysis of the sales team of a mid size pharma company in US
• Drove all the analysis and developed physician target segments based on prescriber data for a billion dollar drug which had gone off-patent
• Left this position to join MBA program at IIMA from 2008 to 2010.

Jun 2006 – Nov 2006 · 5 mos · New Delhi Area, India

• Posted in the Aviation Strategic Business Unit of the company
• Handled BPCL operations at the IGI Delhi Airport, one of the busiest in the country