Ruben Babu

Head of Design

Bengaluru, Karnataka, India12 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 14 years in Product Design & User Experience.
Expert in leading design teams and establishing UX best practices.
Contributed to the UX community through writing.

Stackforce AI infers this person is a Product Design and User Experience expert in B2B SaaS.

Contact

Skills

Core Skills

Design LeadershipUser ExperienceProduct Design

Other Skills

A/B TestingCSSCascading Style Sheets (CSS)CoachingCommunicationComplex SystemsCultural TransformationDesign ReviewInteraction DesignMentoringPeople ManagementPresentation SkillsPresentationsStrategic ThinkingUser Interface Design

About

With over 14 years of experience in Product Design & User Experience, I specialize in building, leading design teams and establishing UX best practices. I have a knack for analyzing user behaviour, creating seamless cross-platform experiences, and crafting simple yet impactful products. Writing for The UX Collective, I share my experiences and insights, contributing to the broader UX community. Ready to create the next great user experience? Let's connect! Check out my work: - Portfolio: https://rubenuxd.com/ - Dribbble: https://dribbble.com/rubenbabu - UX Collective: https://uxdesign.cc/@rubenbabu

Experience

Bt

2 roles

Head of Product Design - Digital sales, BT Business

Oct 2023 – Present · 2 yrs 5 mos · Bangalore · Hybrid

BT Business is the UK B2B division of BT Group, and we mean business for 1.2 million business and public sector customers. BT is the UK’s leading provider of business broadband and business phone services.

CommunicationDesign LeadershipStrategic ThinkingPresentationsCultural TransformationA/B Testing+5

Head of Product Design - Digital service, BT Global

Aug 2022 – Oct 2023 · 1 yr 2 mos · Bangalore · Hybrid

CommunicationDesign LeadershipStrategic ThinkingPresentationsCultural TransformationA/B Testing+5

Clear

2 roles

Senior Manager - Product Design

Promoted

Dec 2021 – Jul 2022 · 7 mos · Remote

Owned medium & large enterprise applications for Clear Finance Cloud: GST, TDS and Max ITC reconciliation
Owned segments for CAs, SMEs for ITR, TDS, GST, and TCS

CommunicationDesign LeadershipStrategic ThinkingPresentationsCultural TransformationA/B Testing+6

Manager - Product Design

Feb 2021 – Dec 2021 · 10 mos · Remote

Directed the creation of a design system and standardised the B2B portfolio, an ecosystem of mobile and desktop software solutions
Directed the inception and the foundational architecture for large enterprise solutions that help corporations and their CFOs unlock input tax credit and to never leave money on the table; dearly named Max ITC

CommunicationDesign LeadershipStrategic ThinkingPresentationsCultural TransformationA/B Testing+6

Monster

UX Manager - APAC & Gulf

Oct 2019 – Jan 2021 · 1 yr 3 mos

Transformed an 18 year old legacy search interface into modern day user interface
Set up UX research practices and uncovered industry insights
Built a new design system ground up
Standardised communication design for mailers and created guidelines for all verticals

CommunicationDesign LeadershipStrategic ThinkingPresentationsCultural TransformationA/B Testing+6

Stealth startup

Co-Founder & Chief eXperience Officer

Jan 2018 – Jan 2020 · 2 yrs · Bengaluru, Karnataka

CommunicationDesign LeadershipStrategic ThinkingPresentationsCultural TransformationA/B Testing+3

Interface.ai

Lead UX / UI Designer

Aug 2017 – May 2019 · 1 yr 9 mos · Bangalore

Branded the business, products and designed brand guidelines
Rated top performer twice and received “Going the Extra Mile” award
Lead R&D for the Intelligent Virtual Assistant Platform, for all Apps and all Channels
Created Design Systems & intuitive experiences for complex domain specific flows
Designed Conversations for the Natural Language UI
Supported ML & NLP initiatives
Design demos and product experiences for clients in Middle East, Europe, USA & Asia

CommunicationDesign LeadershipStrategic ThinkingPresentationsCultural TransformationA/B Testing+5

Quikr

2 roles

Senior UX Designer (Jobs Vertical Team Lead)

Promoted

Oct 2015 – Jul 2017 · 1 yr 9 mos

Lead QuikrJobs Vertical that helped millions to find jobs
Lead QuikrJobsPro (SaaS) for employers and consultants
Received “Exceeds Expectations” 4 times (all performance evaluations)
Contributed heavily to make the QuikrJobs vertical profitable
Redesigned ‘Apply for job’ flows for all 104 roles, resulting in 24,000 application per day (from 19,000 applications)
Redesigned ‘Post a job’ for recruiter resulting in 20% higher on Step 1 & 60% on Step 2
Conceived the “Quick Apply” flow that increased “average job applies per candidate” to 4.6 (from 2.2 per candidate)
Improved online “Recruiter pack - InstantHire” sales by 24% over a period of 10 months

CommunicationDesign LeadershipStrategic ThinkingPresentationsA/B TestingPresentation Skills+2

UX Designer (Goods Vertical Team Lead)

May 2015 – Oct 2015 · 5 mos

Lead QuikrGoods Vertical product designs (C2C)
Art-directed and scripted a product explainer flow for a complex C2C transaction product
Designed a seller/buyer tracking dashboard to address all pain-points of the C2C online transactions of used products

CommunicationA/B TestingPresentation Skills

Rb onesource

UX Designer

Apr 2014 – Oct 2014 · 6 mos · Mumbai Area, India

Interviewed and collected requirements directly from ~3 clients, designed and delivered websites and graphics
Assigned (from a pool of 4 designers) to redesign the company website, which was successfully completed

Presentation Skills

Zloka.com

UX Specialist

Nov 2012 – Mar 2014 · 1 yr 4 mos · Bengaluru, Karnataka, India

As the sole designer, took complete ownership: branded, designed and sometimes coded the website
Stayed on with the business until the company decided to shut shop due to changing markets for online auctions

Presentation Skills