Aug 2021 – Sep 2023 · 2 yrs 1 mo

Jan 2021 – Aug 2022 · 1 yr 7 mos

Aug 2017 – Jan 2021 · 3 yrs 5 mos · Gurugram, Haryana, India

• Nurture the brand through various products offerings of the organization
• Planning and execution of various brand campaigns, keeping the business objectives of respective products
• Implement marketing plan in accordance with agreed budgets and guidelines
• Work with internal teams and external agencies for the campaign development, media plan etc to deliver marketing campaigns
• Drive innovation and create cutting edge marketing communication across platforms - Digital/Cinema/OOH/ Radio etc.
• Own brand health metrics, campaign ROI, part of overall business KPIs
• Making relevant reports and presentations
• Involved in the creative development process and execution of campaigns
• Responsible for creative bent of mind and consumer understanding, with the ability to generate ideas that deliver both on brand and business
• Coordinating marketing campaigns with sales activities.
• Marketing budget planning and monitoring
• Responsible for Digital Marketing to enhance brand reach and promotion to consumers, OEM’s & Manufacturer.
• Handling marketing agency for designing of catalog, posters, banners, boards . Creation and publication of all marketing material in line with marketing plans.
• Managing social media campaigns, Whatsapp campaigns and search engine marketing (SEM)
• Responsible for Nurturing & developing apps and website through third-party
• Strategize and create digital videos for promotions.
• Managing ATL and BTL activities, Preparing online and print marketing campaigns & responsible for several tie-ups with other brands & their promotions.
• Overall responsible for brand management & corporate identity, branding activities and trade shows.

Jun 2015 – Aug 2017 · 2 yrs 2 mos · Gurugram, Haryana, India

• Defining strategic direction of the brands in Social & Digital Platforms and developing a brand strategy encompassing and meeting the aspirations of all the business verticals.
• Managing – Brand & Products.
• Plan/ develop and execute content pillars.
• Competition Analysis
• Campaigns /Contests
• Campaigns Review
• Maintaining & tracking product related complaints and feedback from fans
• Account Audit
• Monthly Competition Mapping analysis
• Analyze daily content and generate buzz around the brand & its products
• Campaigns / Photo or Hashtag based Contests –
• Product Launch
• Brand(campaigns)
• Fan engagement (Festivals, UN Days, Topical etc)
• Social cause revolving around the brand’s tagline.
• Digital Videos, TV commercials and other initiatives taken by the brand
• Concepts & Viral Films
• Product Demo feature Films.

Dec 2013 – Jun 2015 · 1 yr 6 mos · Noida Area, India

• Responsibilities:
• Handling the key clients and assisting them to promote themselves in the market
• Meeting and liaising with clients to discuss and identify their advertising requirements
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
• Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client
• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively
• Negotiating with clients and agency staff about the details of campaigns
• Presenting creative work to clients for approval or feedback.
• Handling budgets, managing campaign costs and invoicing clients writing client reports.
• Monitoring the effectiveness of campaigns.
• Undertaking administration tasks.
• Arranging and attending meetings.
• Making 'pitches', along with agency staff, to try to win new business for the agency.
• Client Servicing:
•  Handling advertising activity of a business and responsible for strategic alliances with ad agencies.
•  Managing affiliate business which is through direct publishers or through affiliate networks to increase traffic, transactions, brand presence.
•  Handling ad agencies, clients and publishers accounts.
•  Conceptualize, Execute and Manage CPC, CPV,CPL email marketing campaigns and banners.
•  Manage delivery part of the affiliate network by adding new affiliates and increasing performance from existing affiliates.
• 

Mar 2013 – Dec 2013 · 9 mos · Noida Area, India

• Being a marketing professional my responsibilities were:
• A) Pre-sales counselling
• B)Advertisement & Branding
• C)Sales
• D)Market Research
• E)Client servicing
• F)On-Board Specialist
• G)Customer Interaction
• H)Renewal and retention of clients