Sep 2023 – Sep 2024 · 1 yr

• Managed the website conversion funnel (Majority sales channel) and digital brand awareness, scaling India's first intimate wellness D2C brand's revenue by 20X in 2.5 years while working with the co-founders.
• 1. Increased conversion rate by 15% and monthly revenue by Rs. 25L in 6 months by leading a cross-functional team of 5 through 2 website redesign projects, implementing strategic UI/UX improvements.
• 2. Reduced website drop-offs by 15% through segmented A/B tests on ads and home page, adding personalized banners for returning users and offering intent-based timely promotions.
• 3. Designed a user journey that converted at 3X the average by implementing a product recommendation quiz that helps new customers ease their anxiety and buy intimate wellness products.

Jan 2022 – Sep 2024 · 2 yrs 8 mos

• 1. Improved average session duration by 40% through the roll-out interactive video-based social commerce.
• 2. Enhanced the purchase journey for India’s 1st intimate wellness brand by conducting 200+ user interviews, identifying key insights that drove cross-funcWonal improvements, and boosting overall customer satisfaction.
• 3. Reduced landing page rejection rate by 25% by redesigning UI/UX, enabling successful Meta and Google ad campaigns that increased revenue and raised awareness for category creation.

Oct 2021 – Jan 2022 · 3 mos

Jul 2022 – Present · 3 yrs 8 mos · New Delhi, Delhi, India

• GrowthX members are from the top companies in India such as Google, Razorpay, CRED, Flipkart, Canva, Meesho, OYO, Bloomberg, Zoho, Cisco, Unacademy, Khatabook, Smallcase, Udaan, and many more.
• Because of GrowthX, I can own the following
• Acquisition: Prioritizing, solving & scaling four major acquisition channels: organic, ads, referral, and product integrations.
• Onboarding: Designing onboarding flows that hit activation metrics for web and mobile products.
• Engagement & Retention: Solve engagement metrics with detailed segmentation. Building campaigns and hooks to solve retention while reducing churn.
• Monetization: Identifying user segments to monetize, building pricing strategies, and running pricing experiments.
• Growth Teams & Processes. Setting up & evolving growth teams. Fostering a growth culture throughout the organization.
• Capstone Project. A 3-week capstone project. I worked with a team of founders, leaders marketers, designers, and product managers to build an end-to-end growth strategy from acquisition to monetization.

May 2021 – Jul 2021 · 2 mos · Delhi, India

Apr 2021 – Jan 2022 · 9 mos

• Led a team of 30 college students to run social entrepreneurship projects under the NSIT chapter of Enactus.
• 1. Secured Rs. 78 Lakh from Delhi Govt. to set up ‘Hydroponics Facility and Kits’ with the college administration.
• 2. Led 2 social entrepreneurial projects-Ahaar and Kitabat, generating Rs. 30L in revenue.
• 3. Increased monthly income of 8 farmers by 20% through collaboration with 9 residential societies for weekly product stalls.

Aug 2019 – Apr 2021 · 1 yr 8 mos

• Leading a project (i.e. Project Aahar) aiming to uplift the lifestyle of small farmers using the hydroponics technique of farming.
• Received Rs. 78 Lakh from Delhi Govt. to set up ‘Hydroponics Facility and Kits’ with the NSIT college administration.
• Brought 8 farmers above BPL, collaborated with 9 residential societies for weekly stalls.

Aug 2018 – Aug 2019 · 1 yr

• Contributing to numerous social entrepreneurial projects.

Feb 2021 – Mar 2021 · 1 mo · Gurugram, Haryana, India

Jul 2020 – Jul 2020 · 0 mo · New Delhi, Delhi, India

• Analyzed Ecom's big data using Pyspark and Power BI.

Jun 2020 – Jan 2021 · 7 mos · Delhi, India

• Bootstrapped and launched a food tech aggregator during COVID-19, enabling 3-click dessert orders, increasing small business sales, and empowering local bakers.
• 1. Increased monthly income of 8 bakers by 20% by onboarding them onto the platform and reducing order processing Wme from 2 hours to 10 minutes per order.
• 2. Secured media coverage in The Hindu during COVID-19, significantly boosting brand awareness and credibility.

Jun 2020 – Aug 2020 · 2 mos · Delhi, India

• Reported to the Product Manager on the onboarding team for a new insurance tool, evaluated business processes, identified areas for improvement, and developed actionable solutions based on stakeholder meetings.
• 1. Onboarded the first 3 US mortgage brokers by developing a targeted acquisition funnel using creative strategies such as Reddit, YouTube, and personalised cold outreach.
• 2. Conducted 10 hours of customer interviews with US mortgage brokers, providing critical insights that shaped our targeted acquisition strategies and improved onboarding processes.
• 3. Developed the Go-To-Market plan with my manager for their new insurance tool.
• 4. Reduced manual reporting workload by 15 hours per week by building data visualisations and automations on Google Data Studio.

May 2020 – May 2020 · 0 mo · New Delhi, Delhi, India

Feb 2020 – May 2020 · 3 mos · Greater Delhi Area

• Developed a standardized grading excel model to rate the monetizing potential of 2000+ influencers.
• The market research reports got published in the company's thesis and helped in forming their business model.

Jan 2020 – Feb 2020 · 1 mo · Greater Delhi Area

Sep 2019 – Jun 2020 · 9 mos · Greater Delhi Area

• As an ASV(Academic Support Volunteer), I taught Science to shelter home students of classes 8th to 10th grade.

Jan 2019 – Aug 2019 · 7 mos

• Expanded the internal and external relevance of the organization.
• Secured INR 2 Lakhs from brands for organizing the 'Youth Speak Forum' at IITD.

Jul 2018 – Dec 2018 · 5 mos

• Managed a team of 7 which was responsible to target and convince MNCs to hire professionals.
• Placed 5 foreign professionals per month in language coaching institutions and FMCG companies.

Mar 2016 – Mar 2017 · 1 yr · gautam nagar

• Managed 12 ministries(i.e. sports, cultural, home, etc) of the school parliament.