Santhosh Chidambaram

Co-Founder

Bengaluru, Karnataka, India5 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of multiple successful DTC brands.
  • Expert in performance marketing with proven growth strategies.
  • Strong leadership in managing high-budget marketing campaigns.
Stackforce AI infers this person is a DTC marketing expert with a strong entrepreneurial background.

Contact

Skills

Core Skills

Brand StrategyLeadershipPerformance MarketingEntrepreneurshipE-commerce

Other Skills

Adobe IllustratorAdobe PhotoshopAdvertisingBulk SMSCCloud ComputingCommunicationCreative EntrepreneurshipDigital MarketingFacebook AdsGoogle AdsGraphic DesignGrowth StrategyProduct DevelopmentSearch Engine Optimization (SEO)

About

Currently Building: → Beyond Goofy – Data-driven performance marketing agency for DTC brands. → B for Bottoms – A women’s bottom wear brand, designed for life’s everyday moments. www.bforbottoms.com → The Shorts Project – Premium shorts designed for the perfect fit, now live on Amazon India. Hiring: Founder's Office role & UGC Creator for B for Bottoms. DTC brands looking to scale? DM me.

Experience

The shorts project ™

Founder

May 2024Present · 1 yr 10 mos · Bengaluru, Karnataka, India

  • At The Shorts Project, our mission is simple: to revolutionize men's casual wear with shorts that offer unparalleled comfort, impeccable style, and a perfect fit.
  • Now live on Amazon India
Brand StrategyEntrepreneurshipLeadership

B for bottoms ™

Founder

Nov 2023Present · 2 yrs 4 mos · Bangalore · On-site

  • A women’s bottom wear brand designed for life's everyday moments, offering comfort and style from desk to dance floor. Now hiring for Founders Office/Operations Executive roles.

Beyond goofy

Founder & Head of Performance Marketing

Mar 2022Present · 4 yrs · Greater Bengaluru Area

  • We’re trusted by the most respected early-stage & Series A Funded ventures, including some fastest growing D2C Brands to do one thing better : GROWTH!
  • Current MRR : 10k+ USD
Brand StrategyLeadership

Yourstory media

2 roles

Performance Marketing Manager

Promoted

Dec 2021Apr 2022 · 4 mos

  • ~ Managed a monthly Total Budget of 50+ Lakhs (65K USD) across Facebook, Google, Linkedin & Twitter.
  • ~ Was Responsible for 'CapTable' , 'Brands of India' , 'Yourstory Education' & 'Yourstory Club' Paid Ads.
  • ~ Was Responsible for Webinar/Masterclass Lead generation for Clients (Multiple MNC's & Startups).
  • ~ Constantly reduced Ad Fatigue across channels.

Digital Marketing Executive

Feb 2021Nov 2021 · 9 mos

  • ~ Managed end-to-end Digital Paid Media Campaigns for Yourstory Education & Yourstory Club.
  • ~ Was Accountable for Strategic Planning & Running Campaigns across different channels.
  • ~ Drove Initiatives for funnel building at all different stages of the user's journey from awareness to activation to revenue to the retention and creating remarketing journeys.

K21academy : learn cloud from experts

Digital Marketer

Jun 2020Mar 2021 · 9 mos · Remote

  • Was Responsible to Handle complete Facebook Ad Campaigns for the Company, Managed a monthly Budget of 90,000 USD.
  • Was Responsible to Handle Google Search & Display Campaigns for Lead Generation & Brand Awareness.
  • Generated 1000+ Leads on a daily basis with an average CPL of 2.90 $ [For US Region],
  • Constantly reduced Ad Fatigue & increased campaign performance by implementing various optimization strategies.
  • Was Responsible for Subscriber's Drip/Push notifications Funnel and Scheduling.
  • Was Responsible for Marketing Analytics in terms of Ads spent and leads Generated.

Navigus

Digital Marketing Executive

Dec 2019Feb 2020 · 2 mos · Bengaluru, Karnataka, India

  • Handled Facebook budget of 80k to 1 lakh for each month to run lead generation campaigns on Facebook.
  • Also Generated 600+ leads at an average CPL of 45₹ for EdTech sector.
  • Was responsible to run Facebook Ad campaigns for the sectors of Overseas Education consultant, Salon, E-commerce.
  • Increased the companies website traffic by 20% in a short span of 3 months by doing various off page submissions and by link building.

Taktical digital llp

Performance Marketer

Jun 2019Nov 2019 · 5 mos · Bangalore

  • ~ Created 1000+ Facebook Ad Campaigns targeting truck owners PAN India with vernacular communication for Black Buck.
  • ~ Created 300+ Tiktok Ad Campaigns targeting truck owners in North india and South india with Vernacular communication.
  • ~ Created Daily SMS Campaigns for Blackbuck users for the purpose of cross category sales.
  • ~ Created Daily Push Notifications and In- App Popup Campaigns for Blackbuck for the purpose of cross category sales using Moengage

Education

MICA | The School of Ideas

PG Certification in Digital Marketing & Communication

Jan 2020Jan 2021

Dayananda Sagar Institutions

BTech - Bachelor of Technology — Telecommunications Engineering

Jan 2015Jan 2019

Don Bosco Matriculation School - India

Jan 2000Jan 2015

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