Sashi Bothra

CEO

Bengaluru, Karnataka, India9 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in driving revenue growth.
  • Expertise in scaling startups from concept to execution.
  • Strong leadership in cross-functional team management.
Stackforce AI infers this person is a SaaS and E-commerce growth leader with strong operational and strategic capabilities.

Contact

Skills

Core Skills

Commercial OperationLeadershipRevenue OperationsStrategic PlanningGo-to-market StrategyEntrepreneurshipSupply Chain ManagementLogisticsOperations Management

Other Skills

Business StrategyDirector levelEnglishFinanceFinancial AccountingFinancial AnalysisManagementMarket ResearchMarketingMicrosoft ExcelMicrosoft OfficeMicrosoft WordPowerPointPublic SpeakingRapid Revenue Growth

About

Strategic business leader with a diverse background spanning E-commerce, investment banking, entrepreneurship, and SaaS growth. At KaptureCX, I lead initiatives that drive revenue growth. Previously, I founded EasyCups, a D2C brand focused on sustainable menstrual hygiene solutions, and Uchit Khareed, an O2O marketplace. My early career at Goldman Sachs and Société Générale honed my analytical and financial acumen. With an MBA from IIM Indore and a passion for building scalable businesses, I remain keen to explore leadership roles where I can contribute to growth and operational excellence.

Experience

Kapture cx

2 roles

Sales Director

Sep 2025Present · 6 mos

Director levelCommercial OperationLeadership

Director - Founder's Office

Jul 2024Nov 2025 · 1 yr 4 mos

  • Leading both Revenue and Platform Operations at KaptureCX, a B2B SaaS platform specializing in CX Automation and GenAI products for enterprises across BFSI, Retail, and Travel. I operate at the intersection of commercial strategy, GenAI product GTM, and delivery scalability—driving both topline growth and operational scale.
  • Defined and executed GTM for GenAI products including Voice AI/voice agents, Agentic AI orchestrators, and HITL (human-in-the-loop) automation, delivering measurable improvements in resolution time, CSAT, and operational efficiency.
  • Scaled full-funnel revenue operations—from lead generation and inside sales to customer success, onboarding, and retention—driving consistent ARR growth.
  • Rolled out GenAI capabilities in SaaS workflows such as ticket summarization, AI-powered agent assistance, and conversational AI—improving platform adoption and stickiness.
  • Built a predictable pipeline and upsell motions in the post-sale phase, strengthening retention and account expansion in high-value enterprise accounts.
  • Drove pricing strategy overhaul and packaging alignment + enterprise hybrid GTM models to optimize conversion and LTV.
  • Mentored cross-functional pods across sales, delivery, and product, creating operational playbooks that supported zero-to-one AI product launches
Rapid Revenue GrowthRevenue OperationsStrategic Planning

Uchit khareed

Founder

Apr 2023Jun 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

  • Electronics Marketplace | O2O Commerce | Seed-Stage Startup
  • Co-founded Uchit Khareed, an O2O electronics marketplace built to streamline discovery, pricing, and fulfillment across fragmented local distributors and semi-urban demand. Scaled the company from concept to execution with full ownership of GTMP (Go-to-Market Plan), Platform Operations, Sales Motion, and Supply Chain Infrastructure, while leading pre-seed capital raise and founder-led fundraising.
  • Zero to One Execution: Spearheaded all phases of business-building — from market research and prototyping to supplier acquisition, pricing design, and local delivery frameworks.
  • Seed Fundraise & Investor Ops: Raised pre-seed capital from early-stage investors; led cap table structuring, investor relations, and capital allocation strategy.
  • Sales-Led GTM: Developed a high-touch sales and ops GTM motion leveraging ground teams, retail activations, and trust-building tactics to onboard hyperlocal retailers.
  • Platform Ops & Post-Sales Delivery: Built a lightweight platform enabling real-time inventory sync, reconciliation, and delivery tracking. Created scalable delivery models by integrating local logistics providers for last-mile reach.
  • Revenue Operations & Pricing Strategy: Owned pricing, vendor margins, bundling strategy, and promotions to improve gross margins while maintaining competitiveness and affordability.
  • Commercial & Fulfillment Strategy: Designed an end-to-end model combining category curation, partner SLAs, RTO reduction, and supply chain control—setting up warehousing and logistics from scratch.
  • Customer Success & Retention: Designed simple, local-language post-sales workflows, returns/replacements SOPs, and embedded NPS tracking to drive repeat behavior and reduce churn.
Rapid Revenue GrowthGo-to-Market StrategyEntrepreneurship

Amazon

3 roles

Sr Vendor Manager

Sep 2022Jul 2023 · 10 mos

  • Cross-functional Leadership: Worked across supply chain planning, tech, city ops, and product teams to roll out platform-driven logistics models tailored for scale, speed, and cost-efficiency.
  • Tech-Enabled Field Ops: Implemented mobile-based tracking, digital compliance, and driver-routing tools for data-driven operations, SLA governance, and daily performance optimization.
Rapid Revenue GrowthSupply Chain ManagementLogistics

Last-Mile & Hyperlocal Ops | Amazon Fresh | Speed Programs | India Fulfillment Strategy

Dec 2021Sep 2022 · 9 mos

  • I led strategic and executional roles across last-mile logistics, ultrafast delivery design, and city-level operations — shaping the foundational infrastructure that now powers India’s quick commerce ecosystem.
  • Launched & Scaled Amazon Fresh in Urban Zones: Played a core role in launching Amazon Fresh’s last-mile and fulfillment strategy in key metros — including inventory placement, micro-fulfillment mapping, and category-specific delivery workflows for perishable and daily-use items.
  • Speed Program Execution: Designed and implemented India-specific Speed Programs to enable 2-hour to same-day delivery, driving key innovations in hub-spoke modeling, route planning, and delivery window optimization.
  • Selection Curation & Inventory Placement Strategy: Partnered with category, SC, and planning teams to build local selection curation frameworks and optimized inventory placement logic at zone-level, enabling faster pick-pack-ship cycles and improved fill rates in high-density pin codes.
Rapid Revenue GrowthLogisticsOperations Management

Amazon Future Builders Program

Jun 2021Nov 2021 · 5 mos

  • Regional Ops Head – North-East India: Oversaw last-mile and delivery ops across a high-complexity, multi-state region managing 600,000+ packages/day, spanning cities, towns, and hard-to-reach zones. Owned city-level P&Ls, staffing, governance, and delivery partner network scale-up.
  • Dark Store & Hub Strategy: Contributed to early dark store blueprinting for metro and Tier 2 rollout, enabling faster turnarounds for perishable categories and daily-use SKUs — improving delivery TAT and customer satisfaction scores.
  • Built Scalable Delivery Partner Ecosystem: Led the onboarding and training model for last-mile partners and 3P fleet providers, enabling sustainable scale, service standardization, and geographic expansion into underserved zones.

Easycups

Founder & Business Head

Nov 2020Jan 2022 · 1 yr 2 mos · India

  • Founded and scaled EasyCups, a consumer D2C brand, from concept to launch — owning everything from product R&D to digital marketing, supply chain ops, and omni-channel distribution. This experience honed my ability to operate in chaos, make fast, data-backed bets, and build across zero-to-one journeys.
  • Built from Scratch: Led product development, sourcing, pricing, packaging, and brand positioning from the ground up — translating a market insight into a tangible, scalable product with clear customer resonance.
  • Founder-Led GTM & Commercial Strategy: Designed and executed go-to-market, including D2C site, marketplaces (Amazon/Flipkart), and offline pilots. Owned pricing strategy, customer feedback loops, and growth experiments.
  • Full P&L Leadership: Managed all aspects of business economics including unit economics, margins, inventory flow, and CAC payback — driving a capital-efficient, bootstrapped growth path.
  • Supply Chain & Ops: Established sourcing and warehousing models, optimized inventory rotation, and set up third-party logistics and last-mile delivery partners for direct-to-consumer fulfillment.
  • Digital-First Brand Marketing: Built growth channels via performance marketing, content, UGC, and repeat customer programs. Instrumental in building a loyal customer base with strong NPS and retention.
  • Cross-Functional Ownership: Acted as CEO-COO-CMO rolled into one, managing product, operations, marketing, and partner/vendor relationships

Amazon

BOLD Intern

May 2020Jun 2020 · 1 mo · Kolkata, West Bengal, India

  • Led and executed a pilot programme, Amazon Delivery Points, in East, during Covid-19 to provide essentials in containment zones
  • Improved Last Mile Delivery Performance in Bihar, recommendations saw an impact of 70% improvement on the 2 pilot stations

Voyage capital, indian institute of management indore

Member

Jul 2019Mar 2021 · 1 yr 8 mos · Indore Area, India

  • Equity Research and Investments - Managing the college Mutual Fund.
  • We doubled the AUM in our year and with Covid-19 hitting the world that year, the stock market was one typhoon-journey, to say the least. Learnt risk management and lived the difference between personal trading and fund trading. Team management and taking trade calls from home as a team working from distance was an added experience.

I5 summit - iim indore

Coordinator, Corporate Relations

Jul 2019May 2020 · 10 mos

  • i5 is one of the biggest Corporate events of India. It witnesses series of elite Guest Speakers besides a start up exposition. Encouraging entrepreneurship, the summit hosts VCs and serial investors for live elevator pitches by start-ups from across the industries. We also have a special "chaiPeCharcha" session for our esteemed dignataries. For more on the summit please visit : http://i5summit.com/

Drama club, indian institute of management, indore

Member

Jan 2019Oct 2020 · 1 yr 9 mos

  • A club that added requisite vibrance to my life and hopefully to the campus as well!

Societe generale global solution centre

Market Risk Analyst

Sep 2018Jun 2019 · 9 mos · Bengaluru Area, India

  • Certified Group Level Risk in Fixed Income products having an impact of 0.5b € at firm level (VaR, SVaR, STT)
  • Handled market risk and performed sensitivity analysis to various risk factors- rate, volatility and credit

Goldman sachs

Securities Division Ops Analyst

Aug 2017Aug 2018 · 1 yr · Bengaluru, Karnataka, India

  • Handled client due diligence: Lodged 5 Client Satisfaction Tickets (Department average being 2.75)
  • Received Global Appreciation three times for in-depth understanding of the Due Diligence processes
  • Reduction in client On-boarding time by 50% by eliminating duplication upon understanding “Front2Back”
  • On boarded one of the biggest clients of the year 2018, approving over 100 accounts in a span of 2 months

Dsp blackrock investment managers

Summer Intern

Jun 2017Jul 2017 · 1 mo · Kolkata, West Bengal, India

  • Got institutional sales experience. Was involved in pitching financial products to various clients. Converted a retail sale of 12lacs all alone. Till date haven't had as impactful a day in corporate life, as that one! The learnings gave a big booster to managing personal finances!

Indian institute of technology, bombay

Campus Ambassador

Aug 2016Apr 2017 · 8 mos

The homedoctor

Summer Internship, Business Development

May 2016Jul 2016 · 2 mos · Kolkata Area, India

  • Kolkata based service provider. The startup provided services of Home maintenance on an hourly pricing model. As BD intern, I'd propose small changes in execution or clientele base, team structure,etc

Entrepreneurship development cell, st. xavier's college (autonomous), kolkata

Finance Associate

Aug 2015Mar 2017 · 1 yr 7 mos

  • The cell works to promote entrepreneurship and start-up spirit in young enthusiasts through seminars, competitions, camps, on field incubation assistance, promotes science entrepreneurship etc.

Education

Indian Institute of Management, Indore

PGDM — General Management

Institute and Faculty of Actuaries

CT 1

Loreto House

High School

St. Xavier's College (Autonomous), Kolkata

Bachelor’s Degree — Economics Majors

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