Oct 2021 – Jun 2023 · 1 yr 8 mos

May 2021 – Oct 2021 · 5 mos

• Developing go-to-market strategies for Jio's IOT products across various customer segments
• Creating product marketing collateral to assist sales teams in driving conversions
• Unlocking new revenue streams by ideating value added services to further enhance product offerings
• Liaising with engineering teams to design and develop analytics dashboards to monitor business KPIs and product health parameters
• Regular competition analysis and market research to propose new product features

Oct 2020 – Apr 2021 · 6 mos

• Managed the omni-channel (900+ stores and Jiomart) Pan India portfolio of Deodorants & Perfumes (INR 160 Crore/year, 200+ SKUs)
• Drove category growth by executing various initiatives and achieved highest ever monthly sales figures for the category
• Spearheaded brand campaigns for a major FMCG MNC to increase sales for their product lines
• Collaborated with external vendors, regional teams, planners, and backend teams to ensure optimal inventory availability
• Negotiated SKU promotions, revamped category portfolio to provide best offerings to customers and maintain category freshness
• Conducted market research along with customer interactions to provide actionable insights for increasing Reliance Retail's share of wallet in the overall grocery segment (online+ offline)

Aug 2017 – Apr 2019 · 1 yr 8 mos · Bangalore

• Engaged with global cross functional teams to develop testing strategies for automotive and consumer products

Jun 2015 – Jul 2015 · 1 mo · Bangalore

• Leveraged analytics to increase sales for Myntra’s in house brand – Moda Rapido. Helped Moda Rapido grow from a pilot stage to a full production stage