Rohan Mukherjee

Business Development Executive

Dubai, United Arab Emirates9 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 9 years of experience in Growth Marketing.
Expert in driving user acquisition and retention.
Proven track record in digital and content marketing campaigns.

Stackforce AI infers this person is a B2C Growth Marketing Specialist with expertise in digital and content strategies.

Contact

Skills

Core Skills

Growth MarketingDigital MarketingContent MarketingCategory ManagementSocial Media Marketing

Other Skills

Affiliate MarketingAnalytical SkillsApplied PsychologyAppsFlyerBrand MarketingBrand StrategyBusiness DevelopmentBusiness PlanningCleverTapCommunity EngagementCommunity ManagementConsumer BehaviorContent DevelopmentContent StrategyCreative Strategy

About

Rohan is a Growth and Marketing Professional, he plans and executes go-to-market strategies for launching and scaling business verticals and products. He leverages his expertise in content marketing, social media, brand, and community building, to drive user acquisition, retention, and conversion across organic online channels, including but not limited to Social Media, YouTube, and Influencers. Rohan has over 9 years of experience in Growth Marketing, P&L Management, Social Media, Brand, and Product Marketing, working with B2C companies in the education and entertainment sectors. Previously, as the Growth Manager at Pocket FM, and Unacademy, he led various digital and content marketing campaigns and initiatives, resulting in increased revenue and engagement for one of the highest revenue categories. Rohan holds a Bachelor's degree in Business Management specializing in Shipping and Logistics. Rohan believes in constant upskilling and has done several cohort-based courses to stay on par with changing times and trends. He is a lifelong learner inspired to continuously upgrade, upskill, and bring out the best in him—his goal is to create impactful and innovative solutions that benefit the users and the business.

Experience

Aspora

Growth & Marketing - Product + Brand

Aug 2024 – Present · 1 yr 7 mos · Bengaluru | Dubai | London

Pocket fm

Marketing and Growth - US and Global Markets

Jan 2023 – Aug 2024 · 1 yr 7 mos · Remote

Led various Digital and Content Marketing Campaigns and Initiatives. Worked across the user journey funnel from Acquisition to Engagement, Retention, and Conversions. Driving Engagement and Growth through on-product and off-product campaigns. Built organic distribution channels (YouTube, Meta, TikTok) for US and Global Markets

Content MarketingBrand MarketingProduct MarketingSocial MediaGrowth MarketingDigital Marketing+11

Freelance

Marketing and Growth Consultant

Jan 2023 – Jul 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

Helping B2C Companies in Seed and Pre-Series A to find product market fit via Paid and Owned Media Channels. Set up Organic Content Marketing and Brand building distribution channels and strategies through Social Media, YouTube, and Influencers.

Influencer MarketingSocial Media MarketingContent DevelopmentAnalytical SkillsGoogle AnalyticsProactive Leadership+9

Unacademy

3 roles

Growth Manager

Jan 2022 – Dec 2022 · 11 mos

Led various Digital and Content Marketing Campaigns and Initiatives. Worked across the user journey funnel from Acquisition to Engagement, Retention, and Conversions. Driving Engagement and Growth through Product Traction Features, Community and Online Traction Channels (Social Media, YouTube, etc)

AppsFlyerInfluencer MarketingContent DevelopmentAnalytical SkillsProactive LeadershipMixpanel+13

Category Leader

Promoted

Jul 2019 – Jan 2022 · 2 yrs 6 mos

Driving Growth of the Category and the Key Accounts, making them the Biggest Educators in the Country.
Owning the P&L for the category in alignment with the business goal. Being responsible for the Revenue targets and Gross Margin
Being involved in cross-functional activities. Coordination with Marketing, Customer Support, Operations and Sales Teams for the growth of the Category
MoM planning for the category in terms of Operations, Content, YouTube live brands, and Revenue.
Handling a team of 7 members and working on categories from scratch in the State PSC level.

AppsFlyerInfluencer MarketingProduct MarketingCommunity ManagementAnalytical SkillsGoogle Analytics+10

Associate Category Manager

Apr 2019 – Jul 2019 · 3 mos

Acquiring top educators for state level government exams across various states. Managing the budgets and designing the course curriculum, launching of new avenues contributing to the growth of the educators and categories leading to business development for the company.

AppsFlyerSocial Media MarketingCommunity EngagementCategory ManagementPerformance MarketingGrowth Marketing+4

Asian paints

Sales and Relationship Associate

Jun 2018 – Mar 2019 · 9 mos · Kolkata, West Bengal, India

E info solutions pvt ltd

Pre Sales Consultant and Social Media Manager

Jan 2018 – Jun 2018 · 5 mos · Kolkata Area, India

Pro Bono

Social Media MarketingPerformance MarketingData AnalysisContent Marketing

Byju's (think & learn pvt. ltd.)

Business Development Associate

Aug 2017 – Nov 2017 · 3 mos · Bengaluru, Karnataka

Kuehne + nagel

Sales Executive

Jul 2016 – Jul 2017 · 1 yr · Bangalore

More than 1 year of training and work experience in different departments of the organization. Core department being Sales. 7 months of working experience in Sales. From doing cold calls and building pipelines, meeting new customers. Also worked as a Sales Coordinator in between. An all round development of knowledge and experience of the logistics and frieght forwarding industry in this past 1 Year 10days.