Ashwini K — Program Manager

I started my career behind the mic as a radio jockey and programming producer, where I learned the art of storytelling, content creation, and audience engagement. Those years in radio taught me how to build communities through creativity skills I later carried into the fast-moving world of tech and startups. My next chapter began at ShareChat, India’s biggest homegrown social media platform known for status sharing and audio chat. As one of the founding members of its live audio business, I helped scale virtual gifting from zero to a major revenue driver, built creator monetization models, and led a team of 7 associates. This was my first experience in taking an idea from 0 to10 and then 10 to 100. Currently, I’m part of the 10→100 journey at EloElo, India’s biggest livestreaming platform with presence in 3 other countries. Here, I lead programs that drive user growth, retention, and creator engagement from launching high-impact campaigns to streamlining creator onboarding and performance tracking. My work directly contributes to unlocking new revenue streams and improving platform stickiness. Across 8+ years, I’ve transitioned from radio to digital to startup program management, but one thing has remained constant: I enjoy building programs that scale. Whether it’s growing communities, retaining users, or driving business outcomes, I thrive at the intersection of data, creativity, and structured execution.

Stackforce AI infers this person is a SaaS and Social Media expert with a strong focus on growth and user engagement.

Location: Bangalore Urban, Karnataka, India

Experience: 9 yrs 3 mos

Skills

Program Management
Strategic Leadership
Growth Marketing
Strategic Initiatives

Career Highlights

Led monetization strategies for major social media platforms.
Drove user growth initiatives at India's largest livestreaming platform.
Expert in scaling programs that enhance user engagement.

Work Experience

Eloelo

Senior Program Manager (8 mos)

Program Manager (1 yr)

ShareChat

Operations Lead (7 mos)

Senior Operations Associate- Live ops (1 yr 8 mos)

Radio City India

Programming Producer, Music Manager and RJ (3 yrs 7 mos)

94.3 MY FM - Synergy Media Entertainment Ltd. - Dainik Bhaskar Group

Executive Producer, Music Manager and RJ (1 yr 8 mos)

Red FM

Programming Intern (3 mos)

Sanskruti Communication

Marketing And Business Development consultant (4 mos)

Home City News

Television News Reporter (4 mos)

Education

Master of Business Administration - MBA at O.P. Jindal Global University (JGU)

Product Management at GrowthX®

PG Advanced Certificate in Digital Marketing and Communication at MICA | The School of Ideas

Bachelor's degree at MGM college of journalism and mass communication

HSC at SB College of Science

SSC at National Highschool

Ashwini K

Program Manager

Bangalore Urban, Karnataka, India9 yrs 3 mos experience

Highly Stable

Key Highlights

Led monetization strategies for major social media platforms.
Drove user growth initiatives at India's largest livestreaming platform.
Expert in scaling programs that enhance user engagement.

Stackforce AI infers this person is a SaaS and Social Media expert with a strong focus on growth and user engagement.

Contact

Skills

Core Skills

Program ManagementStrategic LeadershipGrowth MarketingStrategic Initiatives

Other Skills

AdvertisingAmplitude AnalyticsAnalytical SkillsBloggingBrandingBusiness OwnershipCommunicationCommunity ManagementContent MarketingContent StrategyCustomer Lifetime ValueCustomer ServiceData-led CampaignsDesign CollaborationDigital Marketing

About

Experience

Eloelo

2 roles

Senior Program Manager

Promoted

Jul 2025 – Present · 8 mos · Bengaluru, Karnataka, India · On-site

Elevated to lead the end-to-end strategic growth and operational excellence for the critical South market, driving revenue and adoption initiatives across multiple product verticals.
P&L & Strategy Ownership: Full accountability for defining and executing the regional strategy (growth, monetization, and retention) in alignment with Founders’ Office OKRs.
Scale & Performance: Spearheading onboarding optimization and retention initiatives that directly contribute to market expansion and increase customer LTV.
Cross-Functional Catalyst: Serving as the central strategic liaison, orchestrating delivery and alignment across Product, Design, and Content teams to translate high-level goals into scalable execution across Southern markets.

Program ManagementGrowth MarketingStrategic LeadershipProduct Strategy

Program Manager

Jun 2024 – Jun 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

Drove the platform's 10→100 journey, building and scaling core programs crucial for accelerating user growth and improving platform stickiness across EloElo, India’s leading live-streaming platform.
Program Leadership: Managed a team of 5 associates, focusing on high-impact growth and user engagement initiatives.
Revenue Generation: Partnered with Product and Analytics teams to unlock new revenue streams and significantly improve platform stickiness and repeat creator activity.
Process Engineering: Designed and executed sophisticated, data-led campaigns while streamlining creator onboarding and performance tracking to enable faster, more agile business decisions.

Program ManagementBusiness OwnershipStrategic PlanningMarketing StrategyGrowth Marketing

Sharechat

2 roles

Operations Lead

Promoted

Oct 2023 – May 2024 · 7 mos · Bengaluru, Karnataka, India

One of the founding team member responsible for building and scaling the monetisation engine for ShareChat's live audio business.
Revenue Architecture: Built and scaled complex CPP (Creator Partner Program) and UGC monetization models, directly contributing to double-digit platform revenue growth.
Operational Excellence: Managed and mentored a team of 7 associates, driving operational efficiency, execution excellence, and continuous improvement across the performance tracking and payout ecosystem.
Cross-Functional Delivery: Acted as the core interface, partnering with Product, Creators, and Business teams to strengthen program delivery, optimize monetisation results, and secure ecosystem growth.

Program ManagementStrategic InitiativesCustomer ServiceLeadershipMarket Analysis

Senior Operations Associate- Live ops

Jan 2022 – Sep 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India

Design CollaborationAnalytical Skills

Radio city india

Programming Producer, Music Manager and RJ

Jun 2018 – Jan 2022 · 3 yrs 7 mos · Ahmadnagar Area, India

Managed show programming & music strategy, ensuring alignment with audience insights and advertiser goals.
Hosted daily prime-time radio shows (evenings & mid-mornings), building strong local listener communities.
Oversaw content production & scheduling, blending creativity with operational discipline.

94.3 my fm - synergy media entertainment ltd. - dainik bhaskar group

Executive Producer, Music Manager and RJ

Aug 2016 – Apr 2018 · 1 yr 8 mos · Jalgaon Area, India

Led overall programming operations for the station, covering music scheduling, content planning, and advertiser activations.
Played a key role in launching 9 new radio stations in Maharashtra, managing content readiness and local engagement strategy.
Designed and executed client campaigns that integrated brand objectives into live programming.
Built early expertise in content strategy, operations, and audience engagement that became the foundation for my startup career.

Red fm

Programming Intern

May 2016 – Aug 2016 · 3 mos · Aurangabad Area, India

Supported the production and execution of the morning show, coordinating outside broadcasts, client interviews, and live events.
Gained early exposure to content operations, audience engagement, and advertiser integrations, laying the foundation for future roles in media and startups.

Sanskruti communication

Marketing And Business Development consultant

Jan 2016 – May 2016 · 4 mos · Aurangabad Area, India

Led business development and marketing initiatives for the company. I collaborated directly with clients, overseeing their diverse media needs—ranging from social media management to organizing press conferences and events.

Home city news

Television News Reporter

Jul 2015 – Nov 2015 · 4 mos · Aurangabad Area, India

"As an on-the-ground reporter, I covered a variety of stories that had a significant impact on the community. From breaking news to in-depth features, I was constantly on the lookout for stories that would make a difference. I wrote compelling news articles that not only informed the public but also sparked important conversations and sparked change. Additionally, I anchored live broadcasts and delivered the news with a sense of urgency and professionalism that kept audiences engaged and informed. "Through my work, I was able to make a real impact and bring important issues to the forefront."