Aug 2024 – Jun 2025 · 10 mos · Bangalore Urban

• Helped 0 to 1 and 1 to 10 startups with building and scaling their marketing & growth stacks. Worked with orgs across EV services, fashion and kids essentials .

Jul 2023 – Jul 2024 · 1 yr · Bangalore Urban

• Helped a new age social media startup build and scale their marketing and growth stacks. Resulted in daily active users growing 300% in an year at 25% increase in marketing costs.

Oct 2022 – Jun 2023 · 8 mos · Bengaluru, Karnataka, India

• Worked across the 45+ AHEL group hospitals to build tailored growth marketing frameworks for each of them, along with a central brand strategy for the hospitals division.

Jul 2021 – Oct 2022 · 1 yr 3 mos

• Drove revenue growth and category management for Ola’s ride hailing business. Co-ownership of the P&L for the business.

Apr 2021 – Jul 2021 · 3 mos

Feb 2020 – Mar 2021 · 1 yr 1 mo

Mar 2019 – Feb 2020 · 11 mos · Bengaluru, Karnataka, India

• Responsible for growing revenue as a North Star metric for Practo, grew revenue from marketing by 3X in a year. Worked with product, tech and analytics to shift the focus from Web to App, maximize product funnels, start re-engagement & cross selling to improve LTV, in addition to scaling top of the funnel acquisition through performance and brand campaigns to drive growth.

Mar 2018 – Mar 2019 · 1 yr · Bengaluru, Karnataka, India

• [The business was shut down]
• Responsible for growing BankBazaar’s international business in Singapore and Malaysia. Set up marketing infra to start customer acquisition in Malaysia. Optimised marketing channel mix, creative strategy and campaign structures for BB Singapore to drive RoI positive revenue growth. Worked with product and analytics to find data driven insights and improve the customer journey, thereby improving product funnels which in-turn let marketing driven customer acquisition grow faster.
• Was awarded by the CEO, for the role played in growing BB International business.

Apr 2016 – Oct 2017 · 1 yr 6 mos · Bangalore

• Worked with cross functional teams to deliver growth for customer acquisition and website conversion improvement.
• Performance Marketing - Handled Digital channels (SEM, Retargeting, Affiliates, Social , Media Buying) to deliver RoI positive marketing growth in India and US. Worked with product on revamp of the entire content section to improve average session duration, decrease bounce rate and increase the rate of cold lead capture. To improve LTV to CAC ratio, led a team to cross-sell, up-sell and increase referral registrations.
• Brand - Handled brand building for Simplilearn end to end through ATL and Online activities. Managed and executed a TVC Campaign resulting in 100% growth in India lead base and 50% lead growth in the US lead base for Simplilearn. Handled Brand campaigns on Print (Times of India) across major cities in India.

Aug 2014 – Mar 2016 · 1 yr 7 mos · Bangalore

• Helped set up and grow Performance marketing and brand teams for Simplilearn.
• Achieved breakthroughs in channels like Linkedin for Performance Marketing by working on a custom solution of content marketing and performance. Had a case study published by Linkedin on the success of using Linkedin as a performance marketing channel.
• Handled Simplilearn’s a series of first ever ATL brand campaigns (Radio and Outdoor). Was responsible for end to end conceptualization and execution of the campaigns to build the Simplilearn Brand through these campaigns in major cities across India.

Apr 2014 – Jul 2014 · 3 mos

• Collaborated with marketers, engineers, sales and external partners to deliver growth.
• Improved the yield of Digital ad products by 3X through RTB in a layered implementation of Ad networks and Direct Ad campaigns on DFP and the monthly Impressions delivered by 10X resulting in revenue growth which resulted in 16% of overall organisation revenue.

Apr 2013 – Mar 2014 · 11 mos

• Handled Product Marketing for Digital Ad products.
• Led organization wide implementation of DFP to help ad sales team manage advertising on group websites. Implemented Ad Sense across the group of sites, brought Google Ad exchange and 3rd party ad networks on board to help increase the ad yield. Pioneered Ad innovations such as responsive mobile ads, click to call, striking rich media ads and form based banners.

May 2012 – Mar 2013 · 10 mos

• Rolled out Big Data projects for Keyword Research resulting in 130 M new keywords. Through improved landing pages, better internal linking, link building and scaling the number of organic landing pages cumulatively reached 25M UV, 80M PV– led to an acquisition cost saving of 13.5M INR monthly and grew more than 200% YOY
• Initiated and developed strategy around Digital Media Marketing for Digital HT Products.

Apr 2011 – May 2011 · 1 mo · Mumbai

• Worked with the marketing team in the following areas :
• a) Studied the IDBI Federal customer profile through primary and secondary research
• b) Suggested Consumer Personas to IDBI Federal to tailor their product offerings mapped to the various consumer types

Jun 2008 – Jun 2010 · 2 yrs · Hyderabad

• Roles & Responsibilities
• Led a team in developing custom mobile applications; using the Symbian platform
• Worked on porting Microsoft Office suite applications from Windows to the Symbian platform
• Developed a custom ‘Device Setup Tool’ for Symbian S60 platform phones
• Key Learnings and Achievements
• Selected as a member of the ‘Mobile Center of Excellence’; the first group in TCS to work on mobile applications for Microsoft
• Won the Microsoft account within first 6 months of inception of ‘Mobile Center of Excellence