Sep 2023 – Feb 2024 · 5 mos · Gurugram, Haryana, India · On-site

• Setting up the entire marketing stack for building MQLs.
• Graduating MQLs to SQLs and Building Sales pipeline.
• Overall B2B sales and marketing strategy.

May 2022 – May 2023 · 1 yr · Mumbai, Maharashtra, India · Remote

• User engagement in consumer internet products is broken.
• Acquisition-Activation & monetization is a solved problems, however, engagement (company to user or user to the user) remains unsolved.
• Cotry is a no-code SDK for businesses to effortlessly integrate engagement features(web3 and web2)
• 1st SDK - Launch NFTs marketplace inside your app. Instantly NFT-fy your physical product, mint/buy/sell NFTs, rewards/utilities to NFT holders, and more to engage users.
• Built and led a team of 6 web3 developers and UI/UX engineers to build and ship the products.
• User research with 150+ user interviews to understand pain points, built PRDs, and shipped iterative solutions.
• Lifecycle of the product (NFT marketplace with utilities) starting from user/persona segmentation, feature identification, PRDs, OKRs, and product development to shipping the product.
• Identified and implemented product-led growth loops, enabling Cotry to grow its user base and meet business objectives.
• Paused this, couldn't raise the seed round.
• Find more about Cotry at https://drive.google.com/drive/u/2/my-drive

Aug 2018 – Jan 2024 · 5 yrs 5 mos · Mumbai Area, India · On-site

• Founded Nom, a sustainable solution to fight and replace single-use plastics.
• Acquired international customers using on-page SEO, conversion rate optimization(CRO) for the lead-capturing homepage, lead-generation platforms, and e-mail marketing.
• Scaled cross-border business across 10+ countries in SEA, NA, EU, and Gulf regions.
• Global distribution of 250+ transacting B2B partners across 10+ countries with 15+ brands launched using Nom as the sole supplier.
• Used agile product-building approach leading to the launch of 6+ products.
• Funnel optimization across the stages of the user with tailored Go-to-market strategies for the international market.
• Built a team of 30+ with MRR $45K+, annualized revenue of > $0.5Mn
• Raised $250K+ from Godiva chocolate, angels, and Indian government grants
• Experimented with LaunchX, a cross-border SaaS platform to launch and accelerate D2C brands going international.
• Launched 4+ D2C brands, end-to-end solutions from international market discovery to instant sampling to orders to warehousing/logistics and payment solutions (*Had to shut down due to funding crunch)

May 2016 – Apr 2018 · 1 yr 11 mos · Hiranandani Gardens, Mumbai · On-site

• Witnessed business growth from 150 to 1500 daily active merchants through outbound sales, customer relationship management, and digital ads optimization.
• Worked closely on retention through a strong feedback engine, automation of operations, UI/UX polishing, and addition of various features.
• Managed the entire lifecycle of the product across Android, iOS, and the Web starting from user segmentation, pain points, feature identification, frameworks for feature prioritization, OKRs, Product roadmap, and launch.
• Ideated, built, and shipped various product-led growth features such as referral for user acquisition, and UGC content features for engagement and retention.
• Strategized and executed GTM for features launched to drive the adoption and gather feedback.
• Ran experiments using A/B testing and monitored impact via data analysis (quantitative and qualitative)
• Participate in setting and scaling up the ops team for handling daily order capacity

Nov 2015 – May 2016 · 6 mos · Mumbai Area, India

• Marketing Manager at Blinge (Nov 2015 – May 2016)
• Blinge is an online fashion rental startup wherein my responsibilities involved conceptualization and execution of marketing strategies aimed at brand recognition and brand building.
• Communication strategy: Led the design and content teams to create marketing communication assets.Established a strong brand identity across all digital channels (social media, mailers, blogs and app notifications.)
• Community building: Identified and leveraged influencers to build a community. Fostered strong relations to engage the community through offline events and online campaigns which led to organic growth via word of mouth.
• Cross marketing: Strategically partnered with close-knit niche business after thorough market research. Ensured precise product placement which resulted in business growth and increased sales.
• Influencer marketing: Drove GTMs, onboarded 250+ influencers GTMs, managed the complete plan from campaign ideation to planning to execution, and success metric analysis.
• Analysis and insights: Worked on analytics platforms of Google, Facebook, and Instagram to generate insights about user behavior and engagement. Devised campaigns strategically based on the analyzed data.
• Accomplishments: Built a community of 25K+ followers across all Social Media channels and improved SEO using growth strategy. Achieved 30% increased website traffic and 38% increased revenue.

Jul 2015 – Nov 2015 · 4 mos · Hazira, Surat

• Reliance Industries Ltd. is India's largest private-sector company, generating revenues of $70.05 billion, or more than 3 percent of India's total gross domestic product.Reliance is the most profitable company in India, the second-largest publicly traded company in India by market capitalization and the second largest company in India as measured by revenue after the government-controlled Indian Oil Corporation.The company is ranked 114th on the Fortune Global 500 list of the world's biggest corporations, as of 2014. RIL contributes approximately 20% of India's total exports.
• Some key learnings so far-
• Discipline specific class room training, which included understanding of basic equipment of a chemical plant.
• Cross discipline training from Mechanical, Electrical and Instrumentation departments.
• In-depth training to PE plant operations as field executive and panel officer, taking care of routine operations.
• Management system in the areas of HSEF- Process safety management having detailed exposure of management of change, emergency response and control, MIQA, Risk assessment, Work permit system.

May 2014 – Jul 2014 · 2 mos · Banglore

• Verification of volume of fraction method or finite volume method and comparison of mathematical and simulated data.
• The effect of splashing oil waves in an event of failure of oil tank which hits the bund(wall) of the oil refinery.
• Walls of different height,shape,material was chosen and also the oil tank was simulated under failure ranging from sudden tank failure to leakage.
• The simulation was done on the basis of H.S.E report produced on oil tank failure.
• The same case was experimented and simulated by Schlumberger earlier and the date was compared later.

May 2013 – Jun 2013 · 1 mo · Assam

• In first half, i.e First Three weeks involved detailed study of all the processing units such as CDU (Crude distillation unit), VDU(Vaccum distillation unit), CCU(Coke calcination unit) and various other components such as pumps,furnace etc.
• In later half, study was specifically oriented to a CCU unit. Starting from various chemical reactions involved in the process,to designing suitable atmosphere for the reaction to take place.
• It also included the study of designing of Heat exchanger and cooling towers, to recover the heat and make the process more economical.

Feb 2013 – Feb 2014 · 1 yr · Guwahati Area, India

• 1.Helped in Devising marketing strategy and was involved in communicating and negotiating
• with various corporate houses to explore marketing possibilities for the festival.
• 2.City representative of Udaan, a social initiative of I.I.T Guwahati to help the underprivileged children.
• 3.Part of decision making body for planning and handling the branding avenues for more than 150+ corporate houses from all around the world and managing the festival having an average footfalls of 60K+ over the span of four days.
• 4. Part of a team consisting 30 Senior Executives and 70 Junior Executives and mentoring them for corporate sponsorship for the fest and also across various aspects of marketing.
• 5.Been a member of marketing team in Alcheringa '12 and 13,

Jul 2012 – Jul 2012 · 0 mo · Varanasi Area, India

• Technothlon is an International competition for school students from class 9-12 being conducted in more than 200 cities all around the country and varanasi being one of them .
• Since it was being conducted for the first time in varanasi, it did not have an outreach to many students thus had to contact various media agencies and radio stations for spreading the word.
• Went over to 60 schools all around the city for giving presentations to students about the exam and convincing them to write the same.
• Conducted the exam with the help of some teachers from different schools and managed over 800 students from different parts of the city and efficiently conducted the exam.

Jul 2011 – May 2015 · 3 yrs 10 mos · Guwahati