Oct 2021 – Jul 2022 · 9 mos · Bengaluru, Karnataka, India

• · Led new initiatives for product strategy, business growth and improved user experience
• · Overhauled the affiliate marketing program to increase monthly orders from 500 to 40,000 within 45 days of initiation, generating 78L/month in revenue
• · Led product launch for creator.space, a link in bio solution onboarding over 2000 creators on the platform

Apr 2021 – Present · 4 yrs 11 mos

Oct 2020 – Oct 2021 · 1 yr

• · Led product definition, roadmap and product launch initiatives for multiple projects through stakeholder management, cross-functional teamwork and strategic execution. Entrusted by Senior Executives with leadership responsibility on high-impact, high-visibility projects.
• · Responsible for the product launch of the ‘Iconic Program’ in the test preparation categories, a live 1:1 mentorship product. Achieved sales growth attributing 30% of the overall revenue within 4 months of its launch in the highest-grossing categories (IIT, NEET, CAT and Foundation)

Feb 2020 – Oct 2020 · 8 mos

• · Led product launch of the K10 Test Preparation category. Drove the category revenue to grow 10X within 4 months, contributing 50L/month, from 5L/month in the initial launch stage achieving 10X growth in terms of NAU’s

Mar 2019 – Feb 2020 · 11 mos

• · Achieved sales growth objectives for the test preparation product by identifying growth opportunities by market segment, developing sales tools and improving sales engagement
• · Marketed the test preparation product for UPSC and CAT modules in the Central India Region, with a team of 25 members catering 2CR of revenue per annum

Dec 2018 – Mar 2019 · 3 mos

• · Empowered a team of fresh graduates for symbiotic growth of the organisation
• · Coordinated and Collaborated with various verticals to ensure consistent performance in the department.

Jun 2017 – Dec 2018 · 1 yr 6 mos

• · Develop marketing strategies in order to increase client engagement with the brand
• · Successfully achieved and exceeded sales target through Direct and Indirect Sales Conduction
• · Focused campaigns on untapped International Client Base through effective eMarketing and generated a conducive market.

Jan 2017 – May 2017 · 4 mos

• Lean Six Sigma – Green Belt
• Awarded green belt in project in optimization techniques in transactional unit of Think & Learn Pvt. Ltd. To increase conversion rate and overall revenue.

Sep 2016 – Jan 2017 · 4 mos · Jaipur Area, India

• Worked as a Student Partner in product development, social media marketing and marketing management.

Aug 2016 – Oct 2016 · 2 mos · Jaipur Area, India

• Developing marketing strategies, market analysis, and publishing a thesis on – ‘The need for Digital Marketing in India’.

Jul 2016 – Oct 2016 · 3 mos · New Delhi Area, India

• Worked as a Marketing Intern for TSS in a business development capacity.

May 2016 – Jul 2016 · 2 mos · New Delhi Area, India

• Instrumental role in designing an Electric Rickshaw for passenger carrying purposes at IMT Manesar.

Jun 2015 – Jul 2015 · 1 mo · Greater Noida

• Worked in the engine assembly department of the company, was an active member in two existing projects of the company –
• 1) Engine Defects and Analysis – prepared a handbook for the operators on the production line about various engine defects that occur, and how to rectify them.
• 2) Lean 6 Sigma (5S -6F Concept) – in order to increase the productivity and efficiency of the engine manufacturing line, provided valuable input to affect the production line.