Smrithi Shridharan

Business Development Executive

Coimbatore, Tamil Nadu, India3 yrs 11 mos experience

Key Highlights

Passionate about advertising and branding strategies.
Strong background in consumer behavior and economics.
Proven leadership in nonprofit and community initiatives.

Stackforce AI infers this person is a Marketing and Brand Management professional with a focus on consumer engagement.

Contact

Skills

Core Skills

Brand MarketingSocial Media MarketingEvent MarketingProject ManagementMarket ResearchClient ServicesBusiness Model Development

Other Skills

AdministrationBusiness Decision MakingBusiness ManagementCommunicationCompetitive AnalysisContent AnalysisCorporate LawData EntryDecision-MakingEnglishFinanceFinancial AccountingFinancial AnalysisLeadershipManagement

About

Hi there! I'm Smrithi, a highly self motivated individual with a passion for crafting compelling advertising and branding strategies. Beyond this , I'm a curious learner with a deep interest in consumer economics, consumer behavior, philanthropy, and the ever-evolving political landscape. This well-rounded perspective allows me to bring fresh ideas and insights to the table. Equipped with a Bachelor's degree in Business Administration with a focus on International Business, I offer a unique blend of knowledge, experience, leadership, and creative problem-solving skills.

Experience

Desert hawk

2 roles

Brand Manager

Jun 2025 – Present · 9 mos · Coimbatore, Tamil Nadu, India · On-site

Social Media Intern

Feb 2025 – Jun 2025 · 4 mos · Coimbatore, Tamil Nadu, India · On-site

Brand MarketingClient ServicesCommunicationMarket ResearchSocial Media MarketingSocial Media

Appac mediatech pvt ltd

Intern

Feb 2024 – Mar 2024 · 1 mo · Coimbatore, Tamil Nadu, India · On-site

Conducted market research across various industries, including:
Automotive: Researched the market for JS Autocast, a leading auto parts manufacturer.
Industrial: Analyzed the iron casting industry to understand market trends and competitor landscape.
Automation: Conducted research for CarlStahl, a prominent Automated Storage and Retrieval Systems (ASRS) company.
Storage Solutions: Researched the market for Craftsman Solutions Coimbatore, a provider of storage solutions.

Brand MarketingSearch Engine Optimization (SEO)Market Research

Rotaract club of coimbatore smartcity

3 roles

Public Image Chair

Aug 2023 – Jul 2024 · 11 mos · Coimbatore, Tamil Nadu, India

Event MarketingBrand MarketingCommunicationSocial MediaPublic Relations

Joint Secretary

Promoted

Jul 2022 – Aug 2023 · 1 yr 1 mo · Coimbatore, Tamil Nadu, India

Event MarketingProject ManagementData EntryAdministration

Chartered Member

Sep 2021 – Jul 2022 · 10 mos · Coimbatore, Tamil Nadu, India

VolunteeringNonprofit Volunteering

Mahatma gandhi memorial coimbatore

Intern

Aug 2023 – Aug 2023 · 0 mo · Coimbatore, Tamil Nadu, India · On-site

Contributed to the mission of the Mahatma Gandhi Memorial Coimbatore through a social impact internship.
Conducted social mapping in surrounding areas to understand public perception of the MGM. This involved visiting government schools, primary healthcare centers, and other government organizations.
Collaborated with the Chettipalayam Municipality to organize a tree plantation drive at a local Primary Healthcare Centre (PHC).
Volunteered at the GD Naidu Women Learning Center, assisting with daily operations and empowering women in the community.

Nonprofit VolunteeringSocial mapping

R k swamy private limited

Summer Intern

Jun 2023 – Jul 2023 · 1 mo · Chennai, Tamil Nadu, India · On-site

Gained valuable experience in the fast-paced world of advertising at RK Swamy PVT Ltd, a premier Indian advertising firm.
Assisted in identifying the perfect brand ambassador for SOFY (client) in the Tamil Nadu region. This involved analyzing viewership data of various TV shows popular with the Tamil audience.
Conducted an in-depth competitive analysis in the digital landscape for TAFE (client), specifically for the upcoming launch of the Marcy Fregusson Truck.
Immersed myself in the world of client service, understanding the intricacies involved in client communication, project management, and ensuring client satisfaction.

Brand MarketingContent AnalysisCompetitive AnalysisClient Services

Isha foundation

Intern

Jan 2023 – Jan 2023 · 0 mo · Coimbatore, Tamil Nadu, India · On-site

During my month long internship at Isha Foundation, I worked alongside a team to understand the dynamics of a Farmer Producer Organization and developed a prototype of a business model for Farmers .

CommunicationBusiness Model Development