Avirup Mondal

Business Development Executive

Bangalore, Karnataka, India9 yrs 10 mos experience

Key Highlights

  • Led user growth initiatives at Uber across multiple markets.
  • Co-founded a successful freelancing marketplace acquired in 2021.
  • Expert in performance marketing across major platforms.
Stackforce AI infers this person is a B2C growth marketing expert with strong entrepreneurial skills.

Contact

Skills

Core Skills

Customer AcquisitionGo-to-market StrategyCustomer RetentionE-commerceProduct MarketingCustomer EngagementGamificationEntrepreneurshipBusiness Development

Other Skills

A/B TestingAdaptabilityAdobe PhotoshopAdobe XDAffiliatesAnalytical SkillsBTL ActivationsBuilding Community PartnershipsBusiness Growth StrategiesBusiness StrategyCampaignsCategory ManagementCollaborationCommunicationConflict Management

About

Hi there, I am a Builder at heart. Marketer by craft. On a mission to create meaningful and scalable brands. Currently, I lead initiatives for new consumer growth at Uber ( INSA markets). Previously, I have helped scale a D2C wellness brand in the US market through Performance Marketing ( TikTok, Meta, Google) and CRO management. Before, I was a part of the Growth Team at Licious ( A leading fresh meat D2C brand in India). Prior to that I was part of the User Growth team at Meesho. Alongside, I am a GrowthX Fellow, learning from the super-talented folks in the curated community. I had a short stint in building a 0-1 Freelancing Marketplace ( GrowthMart ). GrowthMart was started back in college and was acquired in 2021. I graduated from IIT Kharagpur in 2020, which were the best days of my life :’) During College, I was a Sponsorship and Marketing Head at Spring Fest. TBH, time spent here taught me ground-level marketing and team-building skills ( and how to have fun at work! ) I believe in serendipity and believe that travel improves your perspective towards life and work. I make a conscious attempt to keep the new experiences constant in my life and travel sustainably. If you feel that we have similar interests, reach out at avirup.thematrix@gmail.com Cheers!

Experience

Uber

Manager - Consumer Growth

Apr 2025Present · 11 mos · Bangalore Urban, Karnataka, India · Hybrid

  • Various projects for New User Growth in the INSA markets ( India, Sri Lanka & Bangladesh )
Customer AcquisitionOperations ManagementGo-to-Market StrategyBTL ActivationsReferralsCustomer Relationship Management (CRM)+4

Licious

Growth Manager

Apr 2024Apr 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

  • Owned various projects for user engagement and retention
Category ManagementA/B TestingMarketing eventsE-CommerceCustomer RetentionCustomer Relationship Management (CRM)+3

Fi

Product Marketing Manager

Apr 2023Apr 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

  • Led CRM and GTM initiatives across various products
Product MarketingGo-to-Market StrategyCampaignsMarket ResearchA/B TestingStakeholder Management+6

Meesho

Associate Growth Manager

Feb 2021Apr 2023 · 2 yrs 2 mos · Bangalore Urban, Karnataka, India

  • Led projects for user engagement and retention across CRM and Gamification
CampaignsGamificationMarket ResearchCategory ManagementA/B TestingCross-Functional Team Building+8

Career break

Personal goal pursuit

Jan 2021Mar 2021 · 2 mos

  • I volunteered at Auroville ( A sustainable community of 3000 people from 60 different countries )
  • Explored a part of travel industry by staying in > 5 hostels / home stays
  • Connected with friends and family
  • Explored program management in an Ed-Tech startup
  • Realised my burning interest in Growth and manifested to be a part of User Growth Team at Meesho

Growthmart

Co-Founder

Jan 2020Dec 2020 · 11 mos · Bangalore Urban, Karnataka, India · Remote

  • Built a profitable $100k ARR freelancing marketplace with 1k community members which got acquired in 2021.
Start-up LeadershipProject ManagementSalesMarket ResearchEntrepreneurshipBusiness Development+6

Fampay

Growth intern

Dec 2019Jan 2020 · 1 mo · Greater Bengaluru Area

  • Worked with the founding team of FamPay in strategising marketing activities (pre-launch) and was proactive in doing things that don't scale.
Market ResearchAnalytical SkillsGrowth Strategies

Zoeasy

Growth intern

May 2019Jul 2019 · 2 mos · Dubai, Dubai, United Arab Emirates

  • 1. Implemented creative strategies for lead generation (job seekers). Contributed to quality control systems which screens leads/ potential CSR and business partners, access their value add, and ensure total transperancy in the system.
  • 2. Oversaw SMM and other channels of brand awareness based on research and analysis. This included, but not limited to implementing change in content, story-telling, digital innovation and marketing initiatives.
  • 3. Researched new technologies and made suggestions regarding improvements to process, addition of features and implementation of new features.

Sqr meals

Co-Founder

Mar 2019Nov 2019 · 8 mos · West Bengal, India

  • SquareMeals aimed to provide meaningful employment to orphaned youths and means of a healthy lifestyle to construction workers. This is to achieve our larger goal of supporting the socioeconomic integration of orphans as well as improving the productivity of daily labourers.
  • Status: Inactive
  • Reason: Capital intensive, too many stakeholders, lacks network effect and not scalable.
Market ResearchAnalytical SkillsGrowth Strategies

Tcs research & innovation

Data analyst intern

May 2018Jul 2018 · 2 mos · Greater Hyderabad Area

  • 1. Developed a time series based price prediction model using achieving accuracy of 90.6%
  • 2. Incorporated ARIMA model in daily price prediction of crop prices in multiple markets
  • 3. Real Time Analysis of Tenali village to check the accuracy and feasibility of my model
  • 4. Cross Validated rolling mean/ random forest imputation for gap filling by performing various
  • mathematical operations to obtain the final structure of a time series data
  • 5. Explored Neural Networks, LSTM and ARIMAX to create a dynamic prediction model

Spring fest

4 roles

Steering Committee Member

Feb 2018Jan 2019 · 11 mos

  • 1. Leading a 3 tiered team of 260 students for planning and execution of the 60th edition of the fest
  • 2. Part of a 16 member advisory team responsible for budget allocation, crowd management
  • and security during the fest
  • 3. Revamped the sponsorship timeline and workflow of sponsorship heads to account for major
  • administrative changes

Sponsorship and Marketing Head

Apr 2017Apr 2018 · 1 yr

  • 1. Co-led 26 members to raise a record sponsorship of INR 1.18 Cr, achieving a 19% YoY increase
  • 2. Strategised innovative marketing techniques for the prospective sponsors of Spring Fest 2018
  • 3. Contacted 250+ companies; successfully pitched to 10 companies including title and co-title sponsors
  • 4. Being the sole lights and sound attaché, revamped audio-visuals and LED backdrop of 4 pro-
  • shows and responsible for overseeing the entire power supply of the institute during the fest

Core Organising Team Member

Jul 2016Jan 2017 · 6 mos

  • 1. Individually garnered funds amounting to INR 3.7 lakhs through corporate deals and alumni
  • 2. Coordinated & conceptualised the sponsorship drive in Andhra Pradesh & Telangana regions
  • leading to a highest ever 63.6% YoY increase in the liquid cash sponsorship recorded till date
  • 3. Being an arena attaché, was responsible for overseeing the construction and working of the
  • Spring Fest Arena which witnessed a crowd of 7000+ students and 32 corporate stalls

Associate and Publicity Member .

Aug 2015Jun 2016 · 10 mos

  • 1. Publicised fest extensively In West Bengal witnessing a 120% YoY increase in participation
  • 2. Published 5 newspaper articles in the regions Kolkata, Kharagpur and Visakhapatnam Regions
  • 3. Sole point of contact for 50+ colleges in West Bengal witnessing 3500 and above participants

Britannia industries limited

Operations intern

May 2017Jul 2017 · 2 mos · Bangalore, India

  • 1. Modelled the Overall Equipment Effectiveness of Good Day Line with detailed analysis
  • 2. Performed RCA of Invert Sugar Syrup preparation tank led to 90% spillage reduction
  • 3. Studied Material Consumption Variance Report and suggested measures which led to
  • 30% flavour spillage reduction and 50% laminate wastage reduction for Good Day line
  • 4. RCA of Good day line contributed in increasing the Labour Power Fuel Efficiency by 25%

Steel authority of india limited

Finance Intern

May 2016Jul 2016 · 2 mos · Visakhapatnam

  • 1. Increased nominal interest rate on credit sales to reduce sundry debtors outstanding
  • 2. Proposed reduced inventory levels so that the working capital will not remain blocked
  • 3. Executed ideas to receive outstanding amount from Sundry debtors through E payment
  • to avoid delay in clearance of cheque which increased the transaction efficiency by 19%
  • 4. Analysed the cash flow system of the Branch Sales Office, presenting a detailed report

Education

Indian Institute of Technology, Kharagpur

Dual Degree ( B.Tech + M.Tech) — Agricultural and Food Engineering

Jan 2015Jan 2020

GrowthX®

Product and Growth Bootcamp

Jun 2022Sep 2022

GrowthSchool

Product Marketing Certification

Feb 2024Apr 2024

upGrad.com

Product Management Certification Program — Duke Corporate Education

Jan 2020Jan 2021

Y Combinator

Entrepreneurship and Entrepreneurial Studies

Jan 2020Jan 2020

FIITJEE

12th Grade

Jan 2013Jan 2015

Timpany Senior Secondary School

10th Grade

Jan 2011Jan 2013

Delhi Public School Megacity, Kolkata

2nd Grade- 8th Grade

Jan 2005Jan 2011

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