Jul 2023 – May 2024 · 10 mos

• Leading 2 products at Bright Money, along with the P&L and product strategy.
• Leading the AI product strategy for Bright with focus on LLM usage.
• 1. Bright Builder - Helping people boost their credit score
• 2. AI Debt Manager - Helping people reduce debt, and build savings using an AI system
• Currently owning:
• 1. PnL for the products
• 2. Work across Front end, Back end, design and data science developments

Nov 2020 – Jul 2023 · 2 yrs 8 mos

• Bright Money is an AI-driven financial planner targeted to help consumers reduce debt, build savings, and boost credit, through our in-built products and line of credit.
• 1. Working as an end-to-end product leader with the founders driving 0-1 product features :
• a. Concept creation
• b. Concept validation ( leading user interviews, competitive research)
• c. Product roadmap / PRD
• d. Building UI/UX with design teams ( Figma/Miro )
• e. Direct engagement with DS and MLE teams to build models and A/B testing frameworks to support capabilities
• f. Project/stakeholder management
• 2. Owning key metrics like retention for the company leading a team of APM and product analysts
• 3. Working closely with the data science teams to deploy end to end ML models aimed at business impact
• 4. Helping drive product strategy and roadmap

Oct 2019 – Nov 2020 · 1 yr 1 mo · Greater Bengaluru Area

• 1. Developing the 0 to 1 product as a founding team member of a fintech solution (stealth) making users financially confident and secure. Building product strategy, design, and data intelligent models for the initial product offering.
• 2. Build a personalized content recommendation system ( published in KDD IRS 2020) end to end from designing A/B testing framework, modelling, evaluation and scaling criteria using content-based, collaborative filtering and hybrid recommendation models for ~100M DAU across 4 languages.
• Executed projects from inception to production by working with product and engineering teams.
• Improved in-app time spent ~20%
• 3. Conducted rigorous analysis to find textual similarity between users for recommendation; Worked with deterministic methods like TF-IDF and moved to neural network and deep learning probabilistic methods like glove, word2Vec, Universal sentence encoder and fine- tuned state of the art model BERT to our own use case to create the most meaningful embeddings for each user
• 4. Worked on building a gaming recommendation for Glance gaming, a social gaming platform
• 5. Built multiple monetization targeting models for advertising including One-click install models and look-alike models for user targeting. Delivered CTR/CVR metric improvement by ~120%.

Jan 2019 – Oct 2019 · 9 mos · Greater Bengaluru Area

• Received the best newcomer award for exceptional performance
• Glance ( under InMobi Group ) – First ever content discovery product on mobile lock screen, present in ~65% of smartphones in India
• 1. Worked directly with the Director of Data Science to build a personalised content recommendation system for ~100M DAU across 4 languages
• 2. Collaborated with Product team to identify key app engagement metrics; developed framework to segment users based on app usage, phone usage and demographics in order to identify “power users” of the product

May 2018 – Jan 2019 · 8 mos · Bengaluru, Karnataka, India

• Received the best newcomer award for exceptional performance
• 1. Working directly with the Director of Data Sciences on multiple problems. Well versed with big data tools and data mining.
• Fraud detection and prevention
• CVR and CTR improvement modelling
• Market place recommendation model
• 2. Collaborated with engineering, product and business teams to successfully incorporate models into SaaS products

Jul 2017 – Dec 2017 · 5 mos · Bengaluru, Karnataka, India

May 2017 – Jun 2017 · 1 mo · Greater Delhi Area

• Worked on identifying key loopholes and in strategizing methods to improve the various revenue streams
• Helped to develop the new pricing strategies post the rollout of GST

Dec 2016 – Jan 2017 · 1 mo · Gurugram, Haryana, India

• Worked to develop a channel strategy to increase the profitability of an existing client
• Surveyed staff members across 9 branches to deep dive into product push, substitutes, and customer segmentation
• Improved incidence through suggesting customer-centric promotions, portfolio expansion, and visibility improvements

Nov 2016 – May 2018 · 1 yr 6 mos

• International non-profit organization promoting social entrepreneurship
• Founded BITS chapter of the global community of students, corporates, and non-profits spread across 1700 universities in 36 countries

May 2016 – Jul 2016 · 2 mos · Greater Delhi Area

• Performed a market landscape analysis of the two-wheeler industry in the country
• Worked with the Principal to build a Go-To-Market strategy for an automotive client, focusing on its dealer excellence division
• Travelled to 7 cities and evaluated 60 + dealerships based on more than 40 sales drivers

Dec 2015 – May 2016 · 5 mos

• Part of a 5 member team which decided the criteria and allocated funds of 20 lakhs among the students based on their financial need, and overall student development.

Sep 2015 – Jan 2016 · 4 mos

• Led a team of 50 members to organize a 3-day MUN conference for 400 + participants from 25 + colleges in India and abroad
• Managed promotion, invitation, transport, lodging, and overall logistics for the participating teams

Nov 2014 – Sep 2015 · 10 mos

• Led a team of 40 members to raise sponsorship for the annual international sports festival with a budget of ~INR 40 lakhs
• Increased sponsorship from the preceding year and generated overall profit of ~INR 5 lakhs
• Improved student participation by reviving the dormant gaming arena and introducing a musical concert

Mar 2015 – Jul 2017 · 2 yrs 4 mos

• 180 Degrees Consulting is the world's largest student-driven social consulting organization.
• Led a team of 9 members to work with 4 clients on issues ranging across healthcare, e-commerce and women empowerment
• Performed competitor benchmarking, market landscape and impact assessment for clients; acquired the first international client
• Adjudged the ‘Best New Branch Worldwide’ based on client feedback and contribution to the 180DC global community

Jun 2014 – Aug 2014 · 2 mos

• Findable.in is e commerce cum listing website.
• Led a team of 5 people to compile and analyse an extensive database for integrating data to add stores and brands from Delhi markets.

Sep 2012 – Nov 2012 · 2 mos

Jul 2012 – Dec 2012 · 5 mos

• Karuna Care is an Eye Care platform which provides low cost cataract surgeries to the disadvantaged society.
• Worked on the I am Karuna initiative, and led a team of 3 to devise marketing campaigns and fundraising strategies in neighbouring schools of NCR, Delhi.