Feb 2022 – Aug 2022 · 6 mos

Jun 2021 – Jan 2022 · 7 mos

Apr 2021 – Jan 2022 · 9 mos · Bangalore Urban, Karnataka, India

• Seher is a non-profit organisation based out of Bangalore. We are helping out families affected by COVID/recovering families/elders with no house-help by providing them home-made food free of cost.
• If you/your family need help, please WhatsApp on 6361743891 and we will be more than happy to help you out! You take care and leave the rest on us :)

Nov 2020 – May 2021 · 6 mos

Jul 2020 – Nov 2020 · 4 mos

• Luxury and upscale hotels (new upcoming category)
• o Supply and P&L management
• o Driving online revenue for online channels (OTAs, OYO app) for luxury hotels; generated revenue from 0 to 90 L per month
• o Analyzed acquisition deals of upscale luxury hotels and created projections for next 5 years on an EBITDA level
• o Drafted annual operating plan for all new acquisitions with channel mix and profitability

May 2018 – Jun 2020 · 2 yrs 1 mo

• o Managed a team of 7 to drive growth and conversion for OYO Total Holidays May’18 – Sept’19
• o Scaled the business from 3 CR in May’18 to 18 CR in July’19 – 6X growth
• o Call center – designed SOP of call center operations; Increased contactability % from 48% to 72%; Increased FRT from 56% to 83%
• o Launched new integrations and partnerships – Banks, distribution, voucher codes/OYO money
• o Designed and launched brand wareness campaign (10 influencers, push campaigns, drip email marketing); reached 15 lakh customers
• o Strategized CRM activities(user journeys) which resulted in Rs 85 lakhs incremental revenue MoM
• o Designed traffic generation plan and content marketing plan – organic traffic increased by 35% in August

Apr 2017 – Apr 2018 · 1 yr

• o Represented ISB in the National Finals of P&G CEO challenge; 1st Runner up (among 11 teams of best B-schools from all over India)
• o Campus Winner (250+ teams) of P&G CEO challenge; real time simulation of decision making across production, human resources & marketing
• o Finalist (top 5/200+ teams) in Hindustan Unilever HUL-CNBC TV18- L.I.M.E Live Case Competition
• o Finalist (top 5/50 + teams) in Johnson and Johnson case competition; presented strategic realignment plan for orthopedic business unit
• o Selected (across 30+ teams) for a live consulting assignment at Delhivery for launch of a new business channel in Hyderabad; ongoing
• o Conceptualized branding strategy for Delta (India’s 1st LGBT networking app) to build brand salience among customers
• Organized & executed E-Guerra (biggest retail & e-commerce competition at ISB)
• o Conceptualized merchandising & implemented promotional slotting of participant products (6 lakhs worth – highest since inception)
• o Obviated redundancies in logistical chain by end to end planning & timely delivery of goods to ISB warehouse to expedite returns

Aug 2015 – Mar 2017 · 1 yr 7 mos · Bangalore

• o Awarded ‘Star of the quarter’ for all-hands initiative for cross learning, project automation and on-boarding process design
• Project Lead (blue chip banking and financial services clientele in the US)
• Led a team of 6 members
• o Reduced customer churn by 12% through analyzing trends (errors, forgery, demand, rejection) of
• ATM check deposits across 25 states
•  Achieved savings of $100,000 by reducing 1500 ATM machines
• o Spearheaded a 26% increase in revenues by implementing a pilot project (web users across
• channels & billers) in 4 months
• o Reduced report generation time by 97% (7 hours to 14 minutes) through predictive analytics
• leading to faster decision making
• o Automated projects on ‘Retail Servicing’ & ‘Commercial Lending Operations’, reducing report
• generation time from 7 hrs to 14 mins
• o Initiated & implemented a cross learning framework to showcase project progress across teams in Bangalore & Pune office

Jul 2015 – May 2017 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Fresh food delivery for Nocturnals | Bootstrapped startup | Secret service theme to target younger demographics
• Featured as an eminent woman entrepreneur of India; success story published on http://www.storified.me/ankita-sahay-hunger-patrol/
• Ensured break even in 4 months with aggressive marketing; generated annual turnover of 26+ lakhs with YoY growth of 200%
• Led PR strategy, garnering media coverage in online blogs such as Durofy, Little Black Book listing Hunger Patrol in top 10 of Bangalore
• Leadership and functional set up
• o Established functional organogram for the unit (chefs, manager, delivery staff) with direct oversight across functions
• o Managed 14 employees and built robust employee practices for lower attrition and higher engagement with benchmarked salaries
• o Ensured quality output (50 min promised delivery); setup operational procedures such as inventory management & route optimization
• Brand/Digital Marketing
• o Led a team of 3 designers and content writers to develop logo & website design and create posters, menu aligned with brand values
• o Ran 4 marketing campaigns; utilized digital, display and social media marketing to drive penetration and consumption
• o Upped customer acquisition growth rate by 103%; created and executed advertising campaigns on Facebook and Zomato
• o Increased traffic by 10%; optimized design & content through SEO & Google AdWords with extensions to improve search results
• o Organized launch events at corporate offices and got associated as a food & beverage partner with Oracle, Mu Sigma, Ericsson

Jul 2013 – Aug 2015 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• Project Lead (Predictive Value at Risk – Decision support system for disasters for the World's largest retailer)
• Led a team of 4 members
• o Analyzed, designed & built real time disaster management Tableau dashboard
• o Mitigated risk; identified & prioritized stores affected due to oncoming natural disasters to predict business risk during & post disaster
• o Achieved annual savings of $3M by introducing systemic measures (removal of perishable items & stocking up demanded products)
• Single-Ownership Project (Holiday performance analysis and customer insights)
• o Created personas for customers who purchase during holiday season for leading e-tailer in the US
• o Generated $2M worth additional opportunity and project contract extension
• o Segmented customers by transactional & visitation behavior for effective targeting & provided customer insights
• Assigned mentor for 8 new recruits to the team
• o Provided training in Excel, SQL and Art of Deck Making under Spend Analytics project for the World’s largest retailer

Aug 2012 – Aug 2013 · 1 yr · Bengaluru, Karnataka, India

• Official Campus Ambassador of Mu Sigma for BMS College of Engineering, Bangalore
• Responsible for spreading and sharing knowledge of work and life at Mu Sigma
• Responsible for referring candidates for off-campus drives and promoting recruitment

Jun 2012 – Aug 2012 · 2 mos · Bengaluru, Karnataka, India