Anushri Rathod

Associate Partner

Chicago, Illinois, United States13 yrs 8 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in Marketing Strategy and Data Science.
Proven track record in improving marketing effectiveness.
Strong analytical skills with a focus on data-driven decisions.

Stackforce AI infers this person is a Marketing and Data Science expert in the High-Tech industry.

Contact

Skills

Core Skills

Data AnalysisMarketing Strategy

Other Skills

AnalysisAnalyticsArtificial Intelligence (AI)Business AnalyticsCC++ClassificationCommunication SkillsCustomer Life Cycle AnalysisCustomer Segmentation StrategyData ScienceData VisualizationEmail MarketingEvent ManagementGTM

About

I am passionate about solving problems in the Marketing domain through core strategy work or usingnData Science or Advanced analytics. With my primary focus on the High-Tech Industry, I have also worked across others, to name a few - Pharma, Travel & Transport, Energy.

Experience

Zs

6 roles

Associate Partner

Promoted

Sep 2024 – Present · 1 yr 6 mos

Data Science Manager

Promoted

Jul 2021 – Sep 2024 · 3 yrs 2 mos

Data Science Consultant

Jan 2021 – Jul 2021 · 6 mos

Analytics Consultant

Promoted

Jan 2019 – Dec 2020 · 1 yr 11 mos

Associate Consultant

Promoted

Jan 2017 – Dec 2018 · 1 yr 11 mos

Associate

Sep 2014 – Dec 2016 · 2 yrs 3 mos

Edupristine

Analytics Intern

Jan 2014 – Jun 2014 · 5 mos · Mumbai Area, India

Improving the leads generated from Email Marketing activity, by analyzing various metrics like Open rate, Click through rate, A/B testing results on subject lines and call to actions
Analysis of the customer life cycle across parameters geographical location, marketing channel, demand for product, to come up with insights which will help determine the efficacy of various marketing channels, market potential for different locations
Analysis of various sales reps performance for better target setting

Email MarketingData AnalysisCustomer Life Cycle AnalysisMarketing Strategy

Birla institute of technology and science, pilani - goa campus

2 roles

Placement Lead

Jun 2013 – Dec 2013 · 6 mos

Responsible for contacting companies for Placements of Undergraduate Chemical Engineers

Coordinator

Jun 2012 – May 2013 · 11 mos

Involved with managing all the dance performances of campus in the year 2012-2013.
Worked as an Event Manager of a National level Dance Competition- Natyanjali'12 during our annual cultural festival 'Waves'