Ram Shetty

Head of Design

Hyderabad, Telangana, India22 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

17 years of experience in UX design.
Certified Usability Analyst with a strong UX vision.
Mentored over 88 mentees globally.

Stackforce AI infers this person is a UX leader in the Engineering and Technology sectors.

Contact

Skills

Core Skills

User ExperienceUx StrategyMentoringUser Interface DesignUser ResearchUsability Testing

Other Skills

AccessibilityAnalysisAxureBusiness AnalysisCSSCard SortingConsumabilityContextual InquiryCreative DirectionDesign ManagementDesign StrategyExperience DesignFocus GroupsFunctional AnalysisGUI

About

I am a Head of UX at Hexagon Asset Lifecycle Intelligence, a global leader in digital solutions for asset-intensive industries. I have over 17 years of experience in the design industry, with a Certified Usability Analyst (CUA) credential and a background in human-computer interaction (HCI). As a UX leader, I enable and lead UX teams to deliver value-driven designs that align with core business metrics and customer needs. I establish, drive, and articulate a UX vision, and mentor the team to grow their skills and move out of their comfort zone. I collaborate with cross-functional teams, product owners, and stakeholders to provide UX consulting, research, analysis, and interaction design deliverables. I also ensure corporate consistency in products for engineering, process, and marine industries. I am passionate, pragmatic, articulate, affable, and a team player with a good sense of humour. I strongly believe in UX process and agile methodology, and I have completed Professional Scrum Product Owner (PSPO) and Professional Scrum User Experience courses from Scrum.org.

Experience

22 yrs 4 mos

Total Experience

3 yrs 11 mos

Average Tenure

5 yrs 1 mo

Current Experience

Hexagon asset lifecycle intelligence

4 roles

Head of UX HCCI

Promoted

Mar 2023 – Present · 3 yrs 2 mos

Associate Executive Manager

Apr 2022 – Mar 2023 · 11 mos

Establishing Ux Strategy, Leading the team & taking care of multiple UX assignments and streamlining the UX process.
Ux Consulting, researching, analyzing project requirements, conceptualizing user experience designs, and collaborating with product owners, other UX designers, business analysts, and other stakeholders about functional requirements and customer needs.
Initiated and actively ensured corporate consistency in products for engineering, process, and marine industries.
Providing research and Ixd deliverables, reviewing the accompanying high-fidelity mockups and annotating those appropriately.
Working with scrum teams to provide interaction design deliverables, such as personas, task workflows, and Balsamiq wireframes that communicate design ideas.
Managing team both as a lead and functional manager
Assisting team members in developing interaction patterns and standards
Creating and refining processes for incorporating UX into an enterprise scrum environment
Coordinating with multi-regional development centers on implementation issues relating to user experience.
Participating in product usability testing, analyzing data, and advising product owners on priority usability issues to be addressed.
Championing user experience and helping to implement cultural change toward user-centered design and development within Intergraph PPM
Developing and documenting guidelines for interaction design and patterns as on when required.

User ExperienceUX ConsultingResearchAnalysisInteraction DesignUsability Testing+3

Senior Manager User Experience

Promoted

Jan 2017 – Apr 2022 · 5 yrs 3 mos

Initiated and involved actively in ensuring corporate consistency in products for engineering, process, and marine industries.
Providing research and Ixd deliverables, as well as reviewing the accompanying high-fidelity mockups and annotating those appropriately.
Working with scrum teams to provide interaction design deliverables, such as personas, task workflows, and Balsamiq wireframes that communicate design ideas.
Managing team both as a lead and functional manager
Assisting team members in developing interaction patterns and standards
Creating and refining processes for incorporating UX into an enterprise scrum environment
Coordinating with multi-regional development centers on implementation issues relating to user experience.
Participating in product usability testing, analyzing data, and advising product owners on priority usability issues to be addressed.
Championing user experience and helping to implement cultural change toward user-centered design and development within Intergraph PPM.
Working with product teams on specialized consulting projects and performing heuristic evaluations, as needed.
Developing and documenting guidelines for interaction design and patterns.

User ExperienceResearchInteraction DesignUsability TestingTeam ManagementScrum+1

Senior Consultant - User Experience

Jun 2014 – Jan 2017 · 2 yrs 7 mos

Adplist.org

Mentor - User Experience

Apr 2021 – Present · 5 yrs 1 mo · Hyderabad Area, India

As a mentor, I’ve been instrumental in mentoring the team to scale up their skills and identify opportunities to achieve the same. I mentored the internal team, extended my contribution to outside the UX community, and was recognized as one of the top 1% of mentors globally at the adplist.org platform. Currently mentoring around 88+ mentees across 12 countries.

MentoringUser Experience

Ibm india pvt ltd.

Ux Analyst

Jun 2012 – Jun 2014 · 2 yrs · Hyderabad Area, India

As part of my responsibilities, I was in to research and design in simplifying and improving the overall End-to-End Management and Consumability of Virtualization on Power Systems at IBM – India Software Labs division based out of Hyderabad.
Expertise
Leading UX assignments, User Research, User Interface Design, Interaction Design, Information Architecture, Usability Testing & Analysis, Prototyping (Axure RP Pro, MS Visio) & Wireframing.
Designed and prototyped user interface (UI) for IBM Systems and Technology Group’s Power Management Console (PMC) Templates Library. Contributed to streamlining of other aspects of PMC UI. Validated coded UI’s adherence to design spec.
Conducted Usability Evaluation sessions, Design partnership Councils and PowerVM Client Council monthly meetings.
Identified fragmented toolset, Difficult to use, multiple context shifts & Gaps in functionality.
Created multiple solutions to a single design problem and iterated to a final design.
Driven optimal experiences, measured in terms of usability, intuitiveness, consistency, time to market, and ultimately, business success metrics.
Created the UI/UX and interaction design (IxD) specs as needed through the creation of user experience briefs, site maps, concept diagrams, user scenarios, user-flows, wireframes, visual comps, and both rapid lo-fi and detailed high-fidelity interactive prototypes.
Developed and maintained detailed visual and user-interface specifications and design patterns.
Analyzed customer-related research to better inform user stories, priorities and solutions.
Advocated industry standards and user-centric design principals and champion innovative techniques. and solutions
Provided recommendations for ongoing product strategy based on qualitative and quantitative data.
Coordinated or executed user research efforts, e.g., interviews, usability testing, and surveys, as needed.

User ResearchUser Interface DesignInteraction DesignUsability TestingPrototypingUser Experience

Zensar technologies

Lead - Ux

Mar 2009 – Jul 2012 · 3 yrs 4 mos

As part of his responsibilities taken up Ux assignments with various clients at Zensar Technologies based out of Hyderabad.
Expertise
Leading UX assignments, Ux research (limited in scope) Accessibility, Observations, Interviews, Prototyping (PowerPoint, Dreamweaver, MS Visio), User Interface Design, Interaction Design, Information Architecture, & Wireframing
I've Led User experience projects, managing a team of four.
I was translating end-user, business and technical requirements into design deliverables, applying standards and best practices for interaction, content and visual design.
I've Participated in Ux research assignments and instrumental in applying the Accessibility standards
Translated end user, business and technical requirements into design deliverables, applying standards
Involved in presales.
Provided training and mentoring for User Experience design Team members and appropriate business partners
Major Clients worked with:
AT &T, Logitech, Laura Ashley, Activision, Cancer Research-UK and Los Angeles County Metropolitan Transportation Authority (Metro).

User ExperienceUser ResearchPrototypingUser Interface Design

Uxm - satyam computer services ltd

Sr Interaction Designer

Jun 2005 – Mar 2009 · 3 yrs 9 mos

As part of his responsibilities with various clients at Satyam Computer Services Ltd. – a leading consulting and information technology services company based Hyderabad (India).
Expertise
Presales, Wireframes, Use Cases, Task Flow Analysis and Process Re-engineering recommendations, Usability Research, Usability Testing & Analysis, Heuristic Analysis/ Expert Reviews of applications and subsequent Re-design recommendations.
User research, defining user personas.
Information Architecture
Mentored and supervised junior designers.
Building wire frames for new business opportunities.
Involved as a Solutions Architect for user experience proposals.
Client facing & coordinating with offshore team.
Conducted customer interviews for user experience.
Defined user workflows.
Presented design ideas.
Implementing UCD principles.
Produced detailed user interface specifications.
Major Clients worked with – Citi bank, Avago, State Bank of India, MSIG, FETAC, Qatar telecommunications, British Petroleum and Glaxosmithkline

User ExperienceWireframesUsability ResearchUsability Testing

Hitachi consulting (sierra atlantic)

UI engineer

Jan 2004 – Jun 2005 · 1 yr 5 mos

Responsible for making user friendly screens, Involved in the initial stages of initiation, scheduling through the stages of development & testing, implementation and client interaction.
Structuring & customizing information/ material for efficient delivery of the assignments.
Designing and deciding the look and feel of the product/ site, and interaction design.
Taking up Usability studies and conducting usability tests.
Monitoring, mentoring & motivating the team to ensure timely completion of individual & team assignments

User ExperienceUsability StudiesUsability Testing