Gesy Lynn Rangel

Co-Founder

Miami, Florida, United States14 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 17+ years of experience in marketing and branding.
  • Expert in building communities and fostering engagement.
  • Proven track record in launching successful marketing campaigns.
Stackforce AI infers this person is a MarTech expert with a strong focus on community building and brand activation.

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Skills

Core Skills

Community BuildingBrand ActivationMarketing StrategyCommunity EngagementEntrepreneurshipBrand LoyaltyEvent Planning

Other Skills

BrandingBusiness StrategyEnglishFrenchManagementMarketingNegotiationPortugueseSocial MediaSpanishTeam Leadership

About

With 17+ years as a small business owner, my passion lies in marketing, branding, and building communities that matter. As Director of Community at Novo, I focus on turning customers into a true community—through digital experiences, in-person activations, and storytelling that puts them center stage. I launched Novo’s Creator Program, where our customers become the stars of our content, and led an OOH campaign showcasing real local businesses on billboards, proving that small businesses deserve the spotlight. Beyond campaigns, I create immersive experiences that connect entrepreneurs—collaborating with Forbes, TikTok, HubSpot, and, most importantly, Novo’s own customers. From virtual events to in-person activations, my goal is to foster engagement, partnerships, and opportunities for small businesses to thrive. Before Novo, I founded a business in college that merged promotional marketing and philanthropy, growing to serve 200+ universities. That experience shaped my ability to build brand loyalty and communities that last. Let’s connect and create something bigger than a brand—a movement.

Experience

Novo

2 roles

Director of Brand Activation & Community

Promoted

Jun 2022Present · 3 yrs 9 mos · Miami, Florida, United States

Community BuildingBrand Activation

Marketing Advisor

Jan 2016May 2022 · 6 yrs 4 mos · Miami, Florida, United States

Marketing StrategyCommunity Engagement

Conceito g produções & eventos

Co-Founder

May 2014May 2022 · 8 yrs · Lisbon, Portugal, Florianopolis, Brazil, & Miami, USA

  • Experiential marketing company, focusing on wedding planning and brand activation through event conception, planning, and production.
Event PlanningBrand Activation

Dolls in couture, inc.

Founder

Feb 2012Present · 14 yrs 1 mo · Miami, NYC, Brazil

  • A vendor of fully-licensed sorority and fraternity merchandise. Dolls In Couture provides premium promotional merchandise & event set-ups for collegiate and Greek Life organizations. From sales/fundraising strategy and design conceptualization to product line customization, we provide custom client solutions that elevate their brand.
EntrepreneurshipBrand Loyalty

Education

University of Miami

Bachelor of Business Administration (B.B.A.) — International Relations and Pre-Med

Jan 2007Jan 2011

The American University of Paris

French Studies — MKT

Jan 2008Jan 2008

Universitat de Barcelona

summer program — International Relations and Affairs

Jan 2009Present

IMG Academy

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