Gesy Lynn Rangel — Co-Founder
With 17+ years as a small business owner, my passion lies in marketing, branding, and building communities that matter. As Director of Community at Novo, I focus on turning customers into a true community—through digital experiences, in-person activations, and storytelling that puts them center stage. I launched Novo’s Creator Program, where our customers become the stars of our content, and led an OOH campaign showcasing real local businesses on billboards, proving that small businesses deserve the spotlight. Beyond campaigns, I create immersive experiences that connect entrepreneurs—collaborating with Forbes, TikTok, HubSpot, and, most importantly, Novo’s own customers. From virtual events to in-person activations, my goal is to foster engagement, partnerships, and opportunities for small businesses to thrive. Before Novo, I founded a business in college that merged promotional marketing and philanthropy, growing to serve 200+ universities. That experience shaped my ability to build brand loyalty and communities that last. Let’s connect and create something bigger than a brand—a movement.
Stackforce AI infers this person is a MarTech expert with a strong focus on community building and brand activation.
Location: Miami, Florida, United States
Experience: 14 yrs 1 mo
Skills
- Community Building
- Brand Activation
- Marketing Strategy
- Community Engagement
- Entrepreneurship
- Brand Loyalty
- Event Planning
Career Highlights
- 17+ years of experience in marketing and branding.
- Expert in building communities and fostering engagement.
- Proven track record in launching successful marketing campaigns.
Work Experience
Novo
Director of Brand Activation & Community (3 yrs 9 mos)
Marketing Advisor (6 yrs 4 mos)
Conceito G Produções & Eventos
Co-Founder (8 yrs)
DOLLS IN COUTURE, INC.
Founder (14 yrs 1 mo)
Education
Bachelor of Business Administration (B.B.A.) at University of Miami
French Studies at The American University of Paris
summer program at Universitat de Barcelona
at IMG Academy