Surendra kandru — Consultant

Data Science & Analytics Professional | Marketing ROI | Advanced Modelling | AI & LLM Enthusiast I have executed impactful projects in Market Mix Modelling, Sponsorship ROI, and Digital Advertisement ROI with a strong focus on e-retail platforms. My work involved designing and automating advanced modelling pipelines to deliver faster, scalable insights for business decision-making. 🔹 Project Expertise Marketing ROI Measurement: Market Mix Modelling using Linear Regression (Additive & Multiplicative), Hierarchical Mixed-Effect Models, and log-transformed dependent variables to capture interaction effects. Automation: Built an automated modelling framework by integrating Optimizers with Hierarchical Mixed-Effect Regression, significantly reducing manual iterations. In-Store Promotion Impact: Designed robust control-test frameworks using Cosine Similarity, Pearson Correlation, Gower Distance, Propensity Score Matching, and Dynamic Time Warping. Measured campaign effects via Synthetic Control and Rolling Average Methods. 🔹 Learnings & Interests Skilled in Neural Networks and actively advancing into Deep Learning applications. Hands-on with Large Language Models (LLMs) -Currently exploring LLM + NLP + ML integration for Stock Market Price Prediction. Strong interest in AI-driven financial applications and real-time decision intelligence systems. 💡 Passionate about applying statistical rigour + AI innovation to solve real-world business and financial challenges.

Stackforce AI infers this person is a Marketing Analytics expert with a strong focus on AI and data-driven decision-making.

Location: West Godavari, Andhra Pradesh, India

Experience: 11 yrs 1 mo