Mayank Jain

VP of Engineering

Gurugram, Haryana, India16 yrs 7 mos experience

Key Highlights

  • 17+ years in global business and marketing leadership.
  • Proven track record in driving brand growth and market share.
  • Expert in consumer insights and full-stack marketing strategies.
Stackforce AI infers this person is a Marketing Leader in the E-commerce and FMCG sectors, specializing in brand strategy and consumer insights.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyP&l ManagementB2b MarketingBrand ManagementProduct MarketingBrand MarketingPerformance MarketingBusiness Development

Other Skills

AdvertisingAdvertising & Media PlanningChampioning RelationshipsConcept QualificationConsumer Brand MarketingConsumer EthnographyConsumer InsightsConsumer MarketingConsumer SegmentationCreative IdeationCross-functional CollaborationsData-driven Decision MakingEvent ManagementExecutive VisibilityGTM Strategy

About

Global Business & Marketing Leader with 17+ yrs in consumer tech (Google, Amazon, Swiggy), FMCG (J&J) leading marketing functions & managing P&Ls. My passion lies in unearthing consumer insights & building full stack (brand, product, perf, social, martech, PR) marketing strategy. A strong acad background [IIM C, Pune Univ] is the foundation of my solid marketing/business acumen. Key Skills • Business strategy • P&L management • Strategic brand management • P&L management • Marketing mix modelling • New product innovation • Landscape assessment, consumer segmentation and profiling • Consumer ethnography and insights development • Trade optimization and shopper marketing • Concept and product qualification • Tracking research methodologies for launches • Championing the relationship development & creative excellence agenda with brand partners like Creative/Media/Digital/PR/Insights agencies • Advertising & media planning • Product Marketing •. Martech tools / CRM • Performance marketing

Experience

Makemytrip

Vice President Marketing

Aug 2025 – Present · 7 mos · Gurugram, Haryana, India

  • Marketing Leadership (GCC): Centralize and lead the strategy and execution of all marketing channels - Brand, Performance Marketing (SEM, acquisition, re-egnagement), SEO/AEO/ASO, and Meta channels (Skyscanner, Google Flights etc) - to maximize demand for both Flights and Hotels across Gulf Cooperation Council (GCC) countries, managing a 20-member, multi-disciplinary team.
  • Performance & ROI Management: Lead performance marketing campaigns for the India Flights segment across search, meta channels, ensuring global efficiency and adherence to strict ROI targets while managing multi-million dollar budgets.
Marketing LeadershipPerformance & ROI ManagementMarketing StrategyP&L Management

Indian influencer governing council

Board Advisor

Jul 2025 – Present · 8 mos

Amazon

Head of Seller Marketing, Amazon India

Aug 2024 – Aug 2025 · 1 yr · Bengaluru, Karnataka, India · On-site

  • Responsible for brand, product, social media, performance, & events marketing, and website / SEO; driving large scale seller acquisitions & building Amazon’s perception as the widest assortment marketplace
  • Impacted 50% better ROI on acquisitions, driven by innovation & experimentation
  • Responsible for brand metrics & acquisitions for Sell on Amazon via integrated marketing strategy
  • Lead SMBHAV, Amazon India's flagship event driving Amazon's India narrative (reach of 50M+)
Brand MarketingPerformance MarketingMarketing StrategyB2B Marketing

Swiggy

Head of Product Marketing

Jan 2022 – Aug 2024 · 2 yrs 7 mos · Gurgaon / Bengaluru

  • ∙ Responsible for consumer brand and in-app marketing for all Swiggy new initiatives; Responsible for product marketing & positioning across Swiggy's product & services including Driver app
  • ∙ Created Swiggy’s flagship property How India Swiggy’d it with record engagements on app & social
  • ∙ Launched Swiggy HDFC Credit Card with on and off-app (ATL, influencers) proposition; #1 co-branded CC for HDFC
  • ∙ Launched Gourmet proposition on food delivery, with a complete rebrand / pivot towards ‘premium’ on Swiggy
  • ∙ Launched Dineout on Swiggy across ATL and in-app (brand ambassador Farhan Akhtar); #1 player in dine out category; Created Great Indian Restaurant Festival on Swiggy with a 360 degree marketing strategy
  • ∙ Revamped Swiggy One program both on and off the app, with new comms resulting in higher acquisitions
Consumer Brand MarketingProduct MarketingMarketing StrategyBrand Management

Google

2 roles

Product Marketing Manager

Apr 2020 – Dec 2021 · 1 yr 8 mos

  • Google Pay Consumer Marketing & Growth
Consumer MarketingGrowth MarketingMarketing StrategyPerformance Marketing

Product Marketing Manager

Aug 2018 – Mar 2020 · 1 yr 7 mos

  • GTM Strategy for Google Home & Chromecast in India
GTM StrategyConsumer MarketingMarketing Strategy

Johnson & johnson

5 roles

Stayfree - Group Product Manager (Marketing)

Mar 2016 – Jul 2019 · 3 yrs 4 mos

  • Responsible for P&L, marketing mix & strategy for Stayfree portfolio in India
  • Leading strategic new brand positioning campaign for Stayfree to be launched in Jan 2017
  • o Leading campaign development – in-depth consumer immersion and creative development (TV + other media), aligning global/local/internal/external stakeholders, agencies, R&D, legal, RA, management
  • o Media & investment planning – using consumer preferences and media insights to develop 360 degree plan
  • Leading IMC for new creative development for Asia-Pacific for Stayfree Premium
  • o Successfully delivered Stayfree All Night communication strategy – thorough consumer research (Whisper/ Secure/Nights users), competition analysis, generating key insight and aligning stakeholders
  • Share gain strategy for Stayfree Premium
  • o Initiated channel specific tactical inputs across India – traditional + digital media
  • o Strategic business alliance with one of India’s biggest ecommerce players PayTM; launched highly cost effective joint promotion, seen 68% growth and .6% share gain in first month of launch itself
  • Leading packaging development for Stayfree Premium range in India
  • Leading product and aesthetic changes in premium portfolio in India
  • Digital Media & Ecommerce
  • Introduced cost effective platforms – Hotstar/Voot, besides traditional platforms – FB, Google search & Youtube
  • Exclusive online launch of Stayfree PayTM offer with India’s biggest online grocery chain – Bigbasket.com
P&L ManagementMarketing StrategyBrand Management

Listerine - Senior Product Manager (Marketing)

Promoted

Apr 2015 – Aug 2018 · 3 yrs 4 mos

  • Overall
  • Responsible for P&L, strategy, and marketing communication for brand Listerine in India
  • Bring Out The Bold, India – IMC communication development
  • o Identified key insight space & worked closely with all stakeholders to develop Communication Message Strategy
  • o Successfully led media and connections planning for Listerine India identifying right touch points for TG
  • Formulated 5 year roadmap for brand, complete with innovation opportunities
  • Successful Pilot (WB & TN) – Devised IMC plan, doubled Nielsen score, business result: 45% growth vs 15% previously
  • Implemented packaging artwork change for entire Listerine range
  • Listerine Professional Initiatives - ISP lecture series (dental colleges), KOL development; Initiated dentist detailing
  • Digital Media & Ecommerce
  • Launched SEO optimized new website – first in APAC
  • Working closely with Google and Facebook to develop optimized campaigns on relevant platforms
  • Initiated educated sampling through online grocery platform - Grofers
P&L ManagementMarketing StrategyBrand Management

Area Sales Manager, West Bengal & Sikkim

Mar 2013 – Mar 2015 · 2 yrs

  • Responsible for Consumer Products Division sales in West Bengal and Sikkim
  • Biggest zone of the country - In terms of business as well as direct reportees (8)
  • Awarded 'No. 1' zone out of 29 zones in the country at the Annual Conference 2015
  • Led strong growth and performance across all sales and distribution parameters - distribution, volumes, visibility, sales
Sales ManagementData-driven Decision MakingBusiness Development

Regional Key Account Manager, East & KAM - Spencers

May 2011 – Feb 2013 · 1 yr 9 mos

  • Headed Modern Trade and CSD business for East Region
  • National Key Account Manager for Spencers Retail
  • J&J India awarded 'Best Supplier' runner-up at Spencer's Annual Awards
  • East region grew the fastest All India, in Modern Retail, for two consecutive years
Sales ManagementData-driven Decision MakingBusiness Development

National Account Manager, Spencers

May 2011 – Feb 2013 · 1 yr 9 mos

  • Managed entire J&J portfolio at Spencers – monthly turnover of INR 1 crore+
  • Awarded 1st Runner Up - ‘Best Supplier –FMCG’ at Spencers Annual Supplier Conference 2012
  • Affected complete turnaround for J&J @Spencers – grew at 46% against 14% previously; Widely appreciated
  • Implemented category initiatives with Spencers – mouthwash (Listerine), Baby, Beauty (Neutrogena)
Sales ManagementData-driven Decision MakingBusiness Development

Amazon.com

Product Marketing Intern

Mar 2009 – Jun 2009 · 3 mos · Bengaluru Area, India

  • Strategy Development/Roadmap plan for Amazon Associates driving $5billion of Amazon.com’s revenues
  • Research, Opportunity Analysis & Excel Modeling of Amazon Associates Websites as Open Platform
Data-driven Decision MakingCross-functional Collaborations

Hsbc

Software Engineer

Jul 2006 – Apr 2008 · 1 yr 9 mos

  • I worked as a software engineer with HSBC GLT, Pune. I also had a two month stint in HSBC headquarters, London in Sept-Oct 2007.
Data-driven Decision MakingCross-functional Collaborations

Education

Indian Institute of Management, Calcutta

Master of Business Administration (MBA)

Jan 2008 – Jan 2010

Army Institute of Technology

Bachelor of Engineering (BE) — Electronics & Telecommunication

Campion School, Bhopal

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