Niveditha Narayan

CEO

Dubai, United Arab Emirates10 yrs 5 mos experience

Key Highlights

Transformed Livspace into a $1B brand.
Led Vicks global product launch with record profit margins.
Established ANZ business for Circles.Life from scratch.

Stackforce AI infers this person is a Marketing Leader with expertise in Brand Management and Digital Transformation across FMCG and Telecommunications.

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Skills

Core Skills

Brand ManagementMarketing StrategyData AnalysisSales ManagementBusiness DevelopmentConsumer InsightsProduct Management

Other Skills

A/B TestingBranding & IdentityBudget ManagementBusiness MarketingBusiness-to-Business (B2B)Campaign ManagementConsumer HealthcareConsumer ResearchConversion OptimizationCross-Functional CoordinationCustomer AcquisitionCustomer Relationship Management (CRM)Data-Driven StrategiesDigital MarketingE-commerce Transformation

About

I’ve spent the last decade building brands, leading digital transformations, and turning marketing teams into commercial growth engines. From managing $400M+ P&Ls at Procter & Gamble to helping Livspace become a $1B brand, to launching Australia’s first digital telco with Circles.Life - my career has been about finding ways to turn ideas into measurable results. My philosophy is simple: marketing isn’t about campaigns, it’s about outcomes. I believe in the power of data, creativity, and relentless experimentation. But more than that, I believe in building brands and systems that outlive us. I’ve led teams across regions and industries, won awards along the way and love the challenge of taking something from zero to scale, or turning legacy brands into modern growth machines. I’m based in Dubai now and am focused on finding environments where marketing isn’t an afterthought, but a growth driver. Places where transformation is real, and the goal is to build something enduring, not just impressive. If that sounds like your kind of mission too, we’ll probably get along just fine.

Experience

Livspace

Head of Marketing

Feb 2022 – Dec 2024 · 2 yrs 10 mos · Singapore

Led the end-to-end development of integrated marketing strategies that contributed to Livspace group achieving a $1B valuation and cementing its position as APAC’s #1 trusted and aspirational brand.
Built and led the core APAC marketing function from the ground up — evolving a lean 3-member setup into a fully integrated, in-house marketing and creative powerhouse of specialists. Defined the team’s vision, KPIs, competencies, and growth roadmap to support multi-brand expansion across the region.
Drove a 22% uplift in customer acquisition through data-led campaign optimization and directed sales teams to deliver a 13% increase in MQL (marketing qualified lead) conversion via sales team training and identification of high-value customer segments, together resulting in 15% topline growth in 6 months. Identified new online and offline sales channels, recruited and trained on-ground retail teams and led the launch of multiple stores in Singapore and Malaysia within record time.
Reduced CAC by 7% through creative optimization, CMS enhancements, and targeted LTV modelling to direct the business towards profitable revenue growth. Championed programmatic SEO using advanced tools (SEMrush + ChatGPT), resulting in a 20% boost in organic traffic. Pioneered the implementation of a robust Marketing Mix Modelling (MMM) framework to optimize cross-channel budget allocation (SEO, Paid Media, CRM, Brand), enhancing forecasting accuracy and improving ROAS by 60% across Google and Meta. Established brand governance and visual identity frameworks to ensure consistency and alignment across all digital and offline brand touchpoints in APAC.

Project ManagementBrand ManagementGo-to-Market StrategyConversion OptimizationA/B TestingProgrammatic SEO+2

Circles.life

Senior Marketing Manager

Feb 2020 – Feb 2022 · 2 yrs · Australia

Set up ANZ business from the ground-up and championed cross-functional coordination between product development, sales, CRM for seamless launch, unified engagement and integrated go-to-market plans.
Spearheaded major sales partnerships with multinational retail chains like Woolworths Group and led integrated advanced in-store analytics with customer data platforms to drive +25% acquisition efficiency in a very competitive category. Redesigned pricing slabs and promotion strategies to drive 14% uplift in retailer store listing and 9% off-take in customer sales within 1 month.
Implemented data-driven strategies combining pass by traffic, capture rate, and interaction time metrics, resulting in 20% uplift in conversion rates across digital and physical stores. Launched iconic brand entry campaign, against largest telco competitor (Telstra) and successfully gained 5% market share, +25% reach and +30% SOV within 6 months of entry into Australia.

Go-to-Market StrategySales PartnershipsData-Driven StrategiesMarketing StrategySales Management

The estée lauder companies inc.

MBA Strategy Consultant

May 2019 – Dec 2019 · 7 mos · Sydney, Australia

Transformed the ANZ brand playbook by localizing Estée Lauder’s global strategy to suit regional consumer behavior, cultural trends, and competitive dynamics. Led end-to-end consumer research (qual & quant) to uncover high-growth segments, informing a product relaunch strategy that increased market share by 6% in a mature premium skincare category. Developed a fully integrated go-to-market strategy across digital, retail, and influencer channels, driving a +18% uplift in campaign engagement. Collaborated with commercial teams to refine pricing architecture, enhancing brand aspiration while improving gross margin by an estimated 120 bps across key SKUs

Consumer ResearchGo-to-Market StrategyPricing StrategyMarketing StrategyConsumer Insights

Unsw

MBA Student

Jan 2019 – Jan 2020 · 1 yr · Sydney, New South Wales, Australia

Procter & gamble

Senior Brand Manager

May 2014 – Dec 2018 · 4 yrs 7 mos · Singapore

Spearheaded strategic marketing for P&G’s global legacy brand – Vicks, managing its $400M+ P&L for the regions of APAC, India and MEA. Directed record-breaking fastest global product launch, which resulted in profit margin improvement by +12pts and making it the first health care product to have profit margin comparable to that of P&G’s highest grossing SKU globally.
Led 360° commercial strategies and multi-region eCommerce transformation initiatives with retail partners, mapping full consumer lifecycle and CRM journey, contributing to +10% YoY revenue growth. Revised retailer strategy and redesigned sales pitches to ensure signing on new global multinational retail chains (such as Chemist Warehouse, Woolworths, Coles, FairPrice and Watsons), increase hip-to-eye level shelving and stronger pricing and promotion plans to drive 36% sales uplift during the launch season.
Designed and delivered award winning campaigns and defined and implemented integrated go-to-market plans for new and existing product launches, guided by customer insights + market research. Directed local marketing hubs across APAC, MEA and India, enabled localized execution at scale, led agency collaborations, defined launch KPIs and established structure and dashboards to measure commercial success (overseeing all brand, GTM and P&L metrics).

Strategic MarketingE-commerce TransformationCampaign ManagementBrand ManagementMarketing Strategy