Vignesh C

Digital Marketing Specialist

Bengaluru, Karnataka, India2 yrs 3 mos experience

Highly Stable

Key Highlights

Increased user retention from 40% to 70%
Expert in multi-channel CRM strategies
Strong background in data-driven marketing

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in MarTech and data-driven user engagement strategies.

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Skills

Core Skills

Growth MarketingCustomer Relationship Management (crm)Customer RetentionCustomer Lifecycle ManagementData AnalysisMarketing Strategy

Other Skills

A/B testingCleverTapEmTapEmailGoogle AnalyticsMixpanelPower BIPushSMSSend Time OptimizationWhatsAppdynamic content

About

I'm a growth marketing professional passionate about building data-driven strategies that fuel user engagement, retention, and long-term value. With hands-on experience in tools like CleverTap, HubSpot, SalesForce, MoEngage, Mixpanel, and Google Analytics, I specialize in crafting high-impact, multi-channel campaigns across Push, Email, WhatsApp, and SMS. My expertise lies in designing and optimizing automated CRM journeys—from onboarding and reactivation to feedback loops and remarketing. I’ve consistently improved key metrics like MAU, DAU, and retention rates through deep behavioral analysis, segmentation, and experimentation. Whether it's A/B testing, send time optimization, or personalizing content at scale, I love working at the intersection of data, tech, and user psychology. Always curious, always iterating—and always focused on driving sustainable growth.

Experience

Embibe

Digital Marketing Executive

May 2021 – Aug 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Boosted user engagement and retention from 40% to 70% by leveraging CleverTap and EmTap for personalized communication strategies.
Executed multi-channel CRM campaigns (Push, WhatsApp, SMS, Email) with automated journeys for onboarding, reactivation, feedback, and remarketing.
Led B2B outreach campaigns targeting CBSE and State Government schools to drive adoption of the Embibe School App.
Conducted in-depth data analysis of user behavior using Google Analytics, Mixpanel, and Power BI to optimize campaign performance across user lifecycle stages.
Implemented campaign best practices including A/B testing, Send Time Optimization, dynamic content, and compliance protocols like DND and UTM tracking.

CleverTapEmTapGoogle AnalyticsMixpanelPower BIA/B testing+4