Evan Hughes

CEO

Seattle, Washington, United States13 yrs 6 mos experience

Highly Stable

Key Highlights

Grew book of business 400% in 6 months.
Owns end-to-end marketing function at Refine Labs.
Top Sales Performer at Microsoft with 128% quota attainment.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on demand generation and revenue growth.

Contact

Skills

Core Skills

Marketing StrategyDemand GenerationPaid Search StrategySales

Other Skills

Revenue AnalysisTeam LeadershipBrand DevelopmentRevenue & Profit GrowthMarketingCustomer RetentionCustomer SuccessRevenue ForecastingCustomer Relationship Management (CRM)Conversion OptimizationB2B MarketingForecastingBudgetingProject ManagementMicrosoft Excel

About

Cleaning offices in High School to serving tables in college to pay for tuition taught me a lot - how to read people, figure out what they need, and bring some order to the chaos. That curiosity naturally pulled me toward marketing, where it all clicked. After college, I taught myself paid search (Google Adwords for the OG folks) on YouTube and landed my first marketing job with Walgreens. From there, I moved into sales at Microsoft, then strategy at AWS. Now, I help B2B SaaS companies scale by focusing on what actually drives impact. Here’s how I apply that focus in marketing: - Building demand strategies that resonate with real customers and drive measurable results. - Optimizing onboarding and conversion funnels to make them seamless and effective. - Analyzing full-funnel revenue data to uncover what’s working (and what’s not). - Creating clear, scalable roadmaps that help teams grow efficiently without adding complexity. Outside of work? You’ll probably find me sipping bourbon, soaking up some sunshine, and spending time with my favorite people. Simple moments, but they’re what fuel the bigger picture.

Experience

Refine labs

4 roles

SVP Marketing

Promoted

Jan 2026 – Present · 2 mos

Owns the marketing function end to end. Strategy, budget, team, results.
Accountable for three things:
Brand
How the company is understood and trusted. Positioning, story, content, creative.
Demand
How pipeline gets created. Paid, organic, inbound. Built around real buying behavior. Tight alignment with sales.
Expand
What happens after the deal. Retention, expansion, long-term value. Partnering with customer teams.
Also responsible for the marketing budget, hiring and developing the team, setting priorities, and turning plans into action.
TLDR make marketing work. Not talk about

Marketing StrategyDemand GenerationRevenue AnalysisTeam LeadershipBrand Development

VP of Marketing

Promoted

Jan 2024 – Jan 2026 · 2 yrs

Moved from client management to leading Refine Labs’ integrated marketing, reporting to the CEO. I own brand, content, digital, and messaging - focused on pipeline and revenue growth for the business.
Everything ties back to what customers care about and what drives growth. My job is alignment: strategy to outcomes, team to impact.

Revenue & Profit GrowthMarketing Strategy

VP, Demand Generation (Client Services)

Promoted

Nov 2021 – Jan 2024 · 2 yrs 2 mos

Built and led 5 account teams from scratch, supporting 20+ B2B SaaS clients. Grew our book of business 400% in 6 months. Focused on marketing strategy that actually drives pipeline - not just activity - and partnering with execs to fix what’s not working.

Revenue AnalysisTeam LeadershipMarketingCustomer RetentionDemand GenerationCustomer Success+1

Director, Demand Generation (Client Services)

Apr 2021 – Nov 2021 · 7 mos

Make Demand Generation your Competitive Advantage.
Refine Labs is a demand accelerator for B2B SaaS companies. We help companies increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition costs. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We test, iterate, and push boundaries to continually bring new strategies into your marketing mix - giving you the edge over competitors.
We accelerate business growth through a mix of these core components:
Revenue Operations
CRM / Marketing Automation
Tech Stack Development & Integration
Marketing Attribution
Advanced Insights & Analytics
Sales Operations & Enablement
Growth Marketing
Paid Search
Paid Social
Content Marketing
Conversion Rate Optimization
Remarketing
Buyer Enablement
Ungated Thought Leadership
On-Demand Demos
Expert Product Pages
Customer Stories
Online Ordering (E-Commerce)

MarketingDemand Generation

Aptivio

Strategic Advisor (Growth)

Oct 2023 – Dec 2025 · 2 yrs 2 mos

Amazon web services (aws)

2 roles

Sr. Marketing Manager, Acquisition & Activation

Jun 2019 – Apr 2021 · 1 yr 10 mos

As a senior digital marketing manager inside of the AWS acquisition and activation marketing group, I develop the marketing strategies and guide campaign execution for end-to-end acquisition marketing programs (demand generation, lead generation, and customer acquisition) that reach and enable targeted audiences to learn, experiment, and build faster with AWS cloud technology - SaaS, PaaS, and IaaS solutions.
I oversee all aspects of campaign development and execution ranging from creative and messaging, customer insights, targeting and testing, vendor management (selection and on-boarding), tracking infrastructure and analytics, reporting, and conversion optimizations.
My role collaborates and directly influences cross-functional teams - product, field, sales, finance, and operations to create and activate full-funnel campaigns to achieve various campaign and program objectives; sales and product growth, acquisition, and awareness aligned to CPA, CLV, and CAC targets.

MarketingMarketing Strategy

Manager, Paid Search, Acquisition

Jan 2018 – Jun 2019 · 1 yr 5 mos

Paid search manager responsible for the holistic management and execution of the global AWS paid search acquisition program.
Leadership | Lead responsible for all aspects of program success including global strategy and execution, stakeholder education and management, vendor management and on-boarding (contracts, IOs, integration), facilitating MBRs, QBRs, and driving annual planning.
Operations | Developed the operational framework used to reduce program inefficiencies (targeting, audience overlap, keyword duplication, tiered bidding strategy) and implemented a standardized process to eliminate cross-department cannibalization, reduce keyword CPCs, improve CTRs, lower overall CPAs, and drive up CLV on a global level.
Data and Analytics | Manage all paid media analytics (tracking, tagging, implementation), performance analysis, testing, and channel optimizations to improve customer lifetime value (CLV) while efficiently meeting cost-per-acquisition (CPA) targets.
Publishers | Google, Bing, Yandex, Naver, Baidu.
Vendors and Tools | Sprinklr, Tableau, Publisher platforms, Salesforce, Marketo, Adobe Analytics
▪️ Reduced CPA and scaled acquisition 28% YoY
▪️ Restructured keyword strategy and reduced non-brand CPCs by 76%
▪️ Implemented search abandoner targeting strategy yielding an incremental 820K visitors
▪️ Grew site visitor 283% in Pakistan after spearheading localization project
▪️ Identified and onboarded 3 new publishers contributing to 1 million incremental visitors and influenced over 30K service adoptions

MarketingPaid Search Strategy

Microsoft

Account Manager, Microsoft Advertising (Sales)

Feb 2016 – Jan 2018 · 1 yr 11 mos · Seattle

Top Sales Performer at 128% Annual Quota Attainment FY17 | Microsoft's Americas Gold Club
Managed $15M+ in advertising revenue for 300+ SMB accounts comprised of agency and direct advertisers; B2B, B2C, and Consumer marketing objectives.
I craft, plan, and pitch proactive sales strategies and growth road-maps to each customer to empower them to grow their business revenue while maximizing their investment with Microsoft’s Bing Ads.
At its core, sales and successful account management is centered around nurturing new and strengthening existing relationships to maximize overall customer satisfaction.
I pride myself on building strong relationships and earning trust at multiple levels within an organization - after that, the sell comes naturally as I become a direct extension of their marketing team with a seat at the table during strategic planning.
▪️ Exceeded personal sales quota 5 consecutive quarters
▪️ Awarded Americas Gold Club – Top Attainment Worldwide at 128% in FY17
▪️ Awarded 100% Attainment - Microsoft Search Advertising in FY17
▪️ Evangelize and educate prospects of Bing Ads solutions at industry conferences including SMX
Earn Trust. Listen. Pitch. Revenue.

MarketingMarketing Strategy

Walgreens

Senior Marketing Analyst, Paid Search (SEM)

Apr 2014 – Feb 2016 · 1 yr 10 mos · Bellevue, WA

Management and responsibility for all paid search, shopping, mobile and retargeting activities for drugstore.com™ and Beauty.com™ retail catalogs.
I provided e-commerce thought leadership and strategic guidance for efforts across both properties while executing and aligning appropriate mix of search strategies/optimization to improve program efficiency and revenue contribution at category levels. I partnered with category managers and finance teams to align the e-commence efforts with key company initiatives in order to manage and scale the program within efficient ROAS goals.
▪️Restructured PPC account (2M+ keywords) to align with new profitability goals resulting in a 20% lift in ROAS

MarketingSales