Jan 2025 – Present · 1 yr 2 mos

• ● Manage end-to-end P&L ownership of Rummy tournaments, ensuring profitability, scalability, and strong player engagement.
• ● Conduct UAT testing for new product features prior to launch to validate functionality, performance, and user experience.
• ● Design and execute A/B tests to evaluate adoption, optimize performance, and enhance product features based on insights.
• ● Build and maintain Tableau dashboards to track KPIs and deliver actionable insights for business decision-making.
• ● Drive the creation of static pages, gamification elements, and UX improvements to boost engagement in newly launched series and events.
• ● Conduct competitor benchmarking, market research, and voice-of-customer analysis to identify trends, gaps, and opportunities for differentiation.
• ● Collaborate with Product Marketing to design communication strategies for high-stakes tournaments and user acquisition campaigns.
• ● Execute cross-promotion features to increase player conversion and retention rates.
• ● Scale and optimize tournament configurations, prize pools in alignment with market dynamics and regulatory changes.
• ● Deliver structured weekly, monthly, and quarterly business reviews to leadership with data-backed performance insights.
• ● Lead investigations of client issues, product bugs, and data discrepancies, ensuring proper escalation, documentation, and resolution with engineering teams.
• ● Apply data-driven decision-making to optimize app features, monitor performance, and recommend enhancements.
• ● Perform detailed cohort analysis to track player behavior, identify retention patterns, and implement targeted strategies that maximize engagement and lifetime value (LTV).

Sep 2021 – Dec 2024 · 3 yrs 3 mos

• ● Strategizing and planning the tournament cost quarter on quarter.
• ● Worked closely with the design and product marketing team to ensure lobby banners, pop ups and content on the tournament lobby is shown to the users.
• ● Actively involved in the development of points tournaments format for generating more revenue in the system.
• ● Responsible for launching the new tab feature in the tournament lobby for proper positioning and segregation of important tournaments to the users for more engagement and hence, more revenue.
• ● Conducted multiple A/B experiments within the tournament module to enhance major game KPIs
• ● Launched 10 Crore Cash Series tournaments with the highest prize of 1.5 Cr for the winners.
• ● Launched biggest free tournament in the industry of Rs 25 Lakh with 2.25 Lakh joiners in the same tournament.
• ● Launched rejoin feature in the tournaments for the users for providing them multiple chances to play even after elimination.
• ● Conducting competitor analysis on a monthly basis for improving the app performance.

Aug 2020 – Aug 2021 · 1 yr

• ● Helped in strategic planning for the initiation of new product launches.
• ● Actively involved in product and process automation.
• ● Worked towards the product and growth strategy for the entire tournament module.
• ● Helped in shaping and scaling variety of tournaments with respect to the configuration, prize pool and user level changes.
• ● Helped in cross functional training across different modules of product for a proper understanding of the core product values within the product team.
• ● Worked closely on JIRA and Asana to align the engineering and marketing teams for making relevant features live within the given deadline.
• ● Understanding and representing user needs for developing new product features as per the same.

Aug 2018 – Jul 2020 · 1 yr 11 mos

• ● Analyzes and reviews commercial and personal account records to identify trends, discrepancies and/or patterns of fraudulent or illegal activity.
• ● Played an important role in implementing the automation process for the instant withdrawals launch for a better user experience.
• ● Efficiently helped the user operations team to handle user withdrawals without affecting TAT.
• ● Assisted in identification, development and evolution of KPIs for transaction module.
• ● Helped in transitioning the gateway process within the organization for a smooth user experience.
• ● Created, optimized and evolved retention strategies to keep and grow customers within the system.