Jan 2025 – Sep 2025 · 8 mos · Gurugram, Haryana, India

Jun 2022 – Mar 2025 · 2 yrs 9 mos · Gurugram, Haryana, India

Jun 2021 – Jun 2022 · 1 yr · Bengaluru, Karnataka, India

• Build and execution of various multi-channel marketing campaigns like Events (Webinar and Seminar), Nurture, Demand generation, Newsletter, Branding, Offers and promotions.
• Manage customer life cycle in accordance to marketing campaigns with Customer Relationship Management (CRM) tools: App/Web push notification, App/Web Pop-ups, Email Marketing (EDM), SMS, WhatsApp.
• Segmentation, MoEngage Administration and managing the contact database of MoEngage and Hubspot.
• Working closely with the stakeholders and help them to achieve their marketing goals.
• Developing the responsive email and landing page assets based on the style guides provided by PIC.
• Ensuring seamless inbound and outbound integration between CRM and Automation tools. Handling the integration error.
• Generating the Insight report for Campaign, email, Web Push, Web pop up, In App Campaigns, App Push and App Pop up.
• Strategy management and execution of SMS and WA campaigns using Messagebird and Zapier.
• Analyze email responses including opens, clicks, subscription cancellations and failed emails and providing the next approach with appropriate recommendations.
• Maintaining B2B and B2C domain and IP reputation with the help of various deliverability tools.

May 2020 – Apr 2021 · 11 mos

• Creating multi-channel CRM campaigns, including email, direct mail, SMS marketing and site/mobile messaging
• Delivering CRM campaign consistency between outbound communication channels and website assets
• Ensuring process is followed and all campaigns are thoroughly tested before rollout
• Adhering to brand guidelines and latest regulatory requirements to ensure compliant delivery of all outbound communication
• Driving forward performance of email marketing in terms of open rate, click through rate and ROI, whilst reducing unsubscribed rates
• Working closely with design, copy, loyalty and business intelligence teams to plan, execute, and analyse all CRM activity
• Adhering to CRM planning calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines
• Ensuring timely and on target configuration and execution of CRM campaigns
• Maintaining consistent contact with customers and optimising customer journey across products and platforms
• Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns
• Driving flexible and creative CRM initiatives
• Supporting customer service and product teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.

Jul 2018 – Feb 2020 · 1 yr 7 mos · Bangalore

• CRM Management
• o Management of new CRM system to ensure full service integration
• o Taking ownership and directly managing the relationship between the service provider and Davies & Associates for effective system integration
• o Responsible for firm wide training programme on CRM system ensuring all stakeholders are actively utilising all key features of the CRM model to ensure firm compliance
• o Utilising all elements of new CRM system client call cycle to proactively Acquire, Retain and Develop Client base in line with targeted business / revenue growth strategy.
• Communications
• o Client Relations team member tasked with ensuring delivery of client service excellence for Key clients
• o Managing and implementation of client satisfaction surveys to drive key client referrals and increasing client base
• o Working closely with key ‘Partners’ to maintain, strengthen and build upon partner relationships, instrumental to the future growth of the business
• o Engaging in face to face meetings with all key stakeholders, including high net worth value clients, Partners and affiliated business agencies – to Director and ‘C’ level positions
• Marketing & Advertising
• o Assisting with implementing both direct and indirect marketing activity as part of wider marketing plan
• o Working alongside Marketing Director to drive initiatives to capitalise on increasing social media reach and client acquisition

May 2017 – Nov 2017 · 6 mos · Singapore

• Company’s Description:-
• Art of Click is a mobile media agency for advertisers and a mobile affiliate marketing platform for publishers. Art of Click supports global and regional communication agencies and leading brands in the development and execution of their mobile strategies. Our objective is to be a key player in every strategic mobile advertisement market in the world. Art of Click has become the fastest growing mobile affiliate marketing platform in Asia Pacific, with more than four billion monthly add impressions in key markets like Korea, Japan, Hong Kong, Taiwan, South East Asia, as well as North America and Europe.
• My Key role at the company:
• Performed market evaluation to understand new products & their benefit to the company along with managing inventory.
• Created strategies for sustainable growth, organized and conducted stakeholder meetings.
• Developed a new sector within the company resulted into additional revenue of $42K monthly.
• Negotiations & Media Purchasing on different type of source (Direct publishers, SSPs, DSPs, Ad Network and more)
• Account Management of international clients
• Weekly analysis of campaigns and thier optimization to create maximum revenues and meet client's expectations
• Proactively identified opportunities to negotiate, retain & grow new and existing businesses

Aug 2014 – Dec 2014 · 4 mos · Meerut Area, India

• Part of a diverse Marketing Intelligence team specifically responsible for overlooking the project development at ADEL.
• Performed a market analysis of the Shopping Malls to address consumer behaviour and shopping trends.
• Competitive analysis along with involvement in key decision making provided a deeper understanding of the operations involved in the field of retail.
• Also, assisted the management team in business development aspect by providing insights and out of the box ideas and thier implementation.