May 2020 – Dec 2022 · 2 yrs 7 mos · Mumbai, Maharashtra

• Conceptualised & executed in entirety marketing campaigns
• Leading to growth in total collections/revenue over organic rate
• Experimented and scaled game constructs
• Co-ordinated effort across cross-functional teams. Managed a total budget of 20Cr+
• Formulated product plan and road-map for feature changes
• In-dept knowledge of automation tool
• Identified multiple hypothesis for conversion funnel drops & devised experiments to solve with Analytics
• Co-ordinated with content, design, product, tech & brand teams for timeline driven projects
• Constructed unique ways to implement communications, was crucial in raising data-driven awareness of design language, competitor analysis and channel introduction & optimization.
• Performed extensive industry benchmarking
• Company Profile---
• Games24x7 is India's most successful gaming business with a full-stack portfolio of Skill Games and Casual Games. Backed by marquee investors like Tiger Global and The Raine Group, Games24x7 aims to aggressively grow its portfolio, including expansion into international markets. By leveraging product innovation, cutting edge technology, and data-driven decision making, Games24x7 is set to become a 21st-century scientific gaming company built out of India for the world. Visit www.games24x7.com for more information.

Apr 2019 – May 2019 · 1 mo · Gurgaon, India

• Created B2B Channel Sales Model for APAC region
• Devised Lead generation strategy
• Created Outreach templates in regional languages
• Performed a comprehensive study of the telecom market in China mainland and understood
• business offerings.
• Engaged consultants & identified corporate databases.
• Used LinkedIn Sales Navigator, Email hunt tool.
• Discovered a way to send personalized bulk mails from database and shared this with team. Reduced TAT by 15%

Feb 2018 – Jun 2018 · 4 mos · Bangalore

• Worked on the Cisco cDVR product.
• Developed the Login portal for Single Sign On (SSO) functionality.
• Created ansible scripts to automate loading to AWS
• Maintained server connections on AWS platform.

Aug 2015 – Jan 2018 · 2 yrs 5 mos · Bangalore

• As a Business Technology Analyst I have worked on the follwoing project:
• UI Developer in Web Solutions doomain
• I worked on Bootstrap, HTML5 and Javascript(jQuery) to create webpage components. The system was based on IBM Websphere and there was backend integration with Java portlets.
• ETL developer in Public Sector Domain
• Worked on developing an ETL solution using Pentaho Opensource software. Used Java Expression to optimize workflows and handle data injection to Postgres Databases.
• Manual Testing in Public Sector Domain
• Worked on E2E testing of a Guidewire Insurance project.

Feb 2015 – May 2015 · 3 mos · Gurgaon, India

• Nature of my work here was two fold.
• 1. Developing an algorithm for classifying market regime using Markov Models. Platform used was Matlab
• 2. Worked on a system used for capturing data from live NSE feeds. Platform used was Visual Studio: C#

Aug 2012 – Sep 2012 · 1 mo · Chennai Area, India

• Responsible for publicising the SPAC event organised by the IEEE club. Interacted with several students, teachers, professors, administrators and public relations of several colleges to promote the event and attract students for all fronts to help budding engineers realise their true goals in life.
• The event catered to all three major fields: Research, Employment and Entrepreneurship. Noted speakers presented their side of the story and shared value insights.

Jan 2012 – Jan 2013 · 1 yr · Chennai Area, India

• As the CSI leader I was responsible for co-ordinating the technical workshops and the events, specially the quizzes. Of some note worthy mention were the Android application development, organised to quench students thirst to develop android apps. Showcased stress handling capabilities when on system failure we were able to bring back the workshop flow to a smooth run by pooling in efforts and co-ordinating with laboratory officials.

Jul 2011 – Jul 2013 · 2 yrs · Chennai

• I was responsible for the gamut of events organised under the club name. We initiated several first-of-its kind events in the campus. I was responsible for overseeing the execution and management of the events.
• Events Included:
• Workshops
• Experiential Learning events
• Guest Lectures
• B-Plan Event
• Marketing event and
• College Fest activities.
• In my stint at NEN E-Cell, I was actively involved in networking. Being an organising member of Tata First Dot 2013 added to my event management experience curve. I was also a core documenter for the event. Worked closely with the Team leads across event and the Co-ordinator to produce a well documented report at the end.
• Events like 'Pehel- an entrepreneurs journey' initiated a first, Business event in campus engaging 100 motivated students to events that taught them business acumen. B-Plan competitions 'Prototype to market' and Guest lectures on topics from investment banking to business growth to venture capitalism were also organised.