Vipin Goyal

Business Development Executive

Bengaluru, Karnataka, India3 yrs 10 mos experience

Key Highlights

Expert in user engagement and retention strategies.
Proficient in executing multi-channel CRM campaigns.
Skilled in crafting personalized marketing journeys.

Stackforce AI infers this person is a Fintech User Engagement Specialist with a strong focus on CRM and digital marketing strategies.

Contact

Skills

Core Skills

User EngagementRetention MarketingDigital Marketing

Other Skills

Advanced Certification in Digital Marketing and Communications from MICABusiness Growth StrategiesCRM InitiativesCascading Style Sheets (CSS)Content SchedulingCustomer AcquisitionCustomer Relationship Management (CRM)Customer RetentionCustomer Segmentation StrategyData AnalysisData AnalyticsEmail MarketingFacebook AdsFacebook MarketingFunnel Marketing

About

User Retention and Engagement Specialist | Acko General Insurance | Passionate About Webengage - Dedicated to enhancing user engagement and retention strategies at Acko General Insurance. - Plan CRM initiatives to boost customer acquisition through lead nurturing, drip campaigns, cross-selling, and enhance retention via WhatsApp, SMS, Email and digital outreach through Webengage's tool. - Dedicated Tableau Expert transforming data into actionable insights, driving data-driven decisions for marketing success. - Utilizing Typeform and AWS to revolutionize marketing strategies through seamless, engaging experiences and scalable solutions. 🚀 Eager to explore user engagement and retention strategies, and the boundless potential of Webengage. Let's start the conversation! vipingoyal213@gmail.com

Experience

Interview kickstart

Assistant Manager - Growth & Retention Marketing

Jul 2025 – Present · 8 mos · Bengaluru, Karnataka, India

Acko

2 roles

Senior Associate – Growth & Retention Marketing

Promoted

Jan 2024 – Jun 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India

Driving user engagement and retention through strategic CRM initiatives.
Designing IVR & BOT drip calling journeys to enhance user behavior.
Leveraging funnel marketing to optimize user acquisition and retention.
Executing multi-channel CRM campaigns (WhatsApp, SMS, PN, RCS, Email) via WebEngage for lead nurturing, cross-selling, up-selling and retention.
Crafting personalized WhatsApp journeys (Pre-Quote, Post-Quote, Pre-Payment) to improve conversions.
Managing end-to-end user engagement across lost leads, payment issues, onboarding, renewals, and special touchpoints like birthdays.
Proficient in creating HTML email templates for professional communication.
Skilled in crafting professional HTML email templates.

User EngagementRetention MarketingCRM InitiativesFunnel MarketingMulti-channel CampaignsHTML Email Templates

Associate - Growth and Retention Marketing

Jul 2023 – Dec 2023 · 5 mos · Bengaluru, Karnataka, India

Responsible for user engagement and retention marketing strategies.
Utilizing a funnel marketing approach to enhance user acquisition and retention strategies.
Crafting engaging WhatsApp campaigns customized for users at various stages (Pre-Quote, Post-Quote, Pre-Payment) to inspire them to successfully complete their journey.
Developed and supervised diverse user experiences, handling lost leads, payment issues, onboarding, renewals, and personalized birthday greetings by employing WebEngage's powerful engagement tools.

User EngagementRetention MarketingFunnel MarketingWhatsApp Campaigns

Befach international

2 roles

Digital Marketing Executive

Feb 2022 – Jun 2023 · 1 yr 4 mos

Work with Tech team to improve Website.
Scheduling daily content across platforms using Hootsuite.
Creating and analyzing the monthly report for Social media platforms.
Managing queries and engaging on Social media platforms.
Reaching out to Influencers for marketing YouTube, Instagram, Facebook Marketing.
Managing all Social Media Platforms of both the products like - Instagram, Facebook, Twitter, LinkedIN.

Digital MarketingSocial Media ManagementContent SchedulingInfluencer Marketing