Sep 2023 – Nov 2025 · 2 yrs 2 mos

• In my role as a Senior in Digital Analytics and Data Strategy, I drive key initiatives:
• Database Development: Creating a cross-platform, channel-agnostic database for comprehensive business analysis, ensuring data integrity and accessibility through seamless migration across Google Cloud and Azure Data Factory.
• Cross-Cloud Data Migration: Implementing strategies for unified data infrastructure, enabling seamless operations and analytics across cloud platforms.
• BI Reporting: Crafting advanced BI reports in PowerBI and Looker Studio to deliver actionable insights, track KPIs, and support decision-making.
• Digital Marketing Strategies: Leveraging Google Marketing Platform tools to create cohesive, data-driven campaigns, enhancing marketing efforts through in-depth analysis and strategic planning.
• Agile Project Management: Applying agile methodologies to manage projects, ensuring timely delivery, adaptability, and continuous improvement.
• Stakeholder Engagement: Preparing and delivering detailed reports and presentations, highlighting data-driven insights and strategic recommendations.
• Cross-Team Collaboration: Working with Data Science, E-commerce, BI, and CRM teams to integrate expertise and ensure aligned strategies.
• Website Efficiency: Partnering with the e-commerce team to optimize website efficiency, enhancing user experience and boosting conversion rates.
• Data-Driven Strategy: Utilizing a unified data platform to build customer personas, driving targeted marketing and business strategies for growth.
• Revenue Growth: Providing strategic insights that significantly increase revenue from digital platforms through data analytics and marketing strategies.

Aug 2021 – Sep 2023 · 2 yrs 1 mo

• Owned Digital Analytics & MarTech Solutions and had the following responsibilities.
• 1. Led data-driven strategies, optimizing e-commerce performance through MarTech solutions.
• 2. Implemented Analytical, Campaign Management Tools, and Email Automation platforms.
• 3. Evaluated Digital Marketing data, driving insights for effective digital strategies.
• 4. Maintained and optimized the DM data stack for reliability and security.
• 5. Collaborated with campaign managers, providing data-driven solutions for better ROI.
• 6. Enhanced e-commerce by leveraging customer behavior insights.

Jan 2021 – Jul 2021 · 6 mos · Hyderabad, Telangana, India

• Working with Risk Team to implement Data Science using different Machine Learning and Data Science Techniques.
• 1. Model Validation to provide actionable insights to the business team.
• 2. Understanding the various factors affecting the Credit Risk Market.

Nov 2019 – Dec 2020 · 1 yr 1 mo

• As a data and marketing professional, I spearheaded the development and promotion of talent assessments and remote hiring platforms, utilizing Game theory, People Science, and Data Science. Our flagship product, PerspectAI, and the comprehensive AI communication evaluation tool, MirrorAI, were the outcome of our innovative efforts.
• Digital Strategy and Product Development:
• Developed AI Applications: Led the development of PerspectAI, a cutting-edge talent assessment platform, and MirrorAI, an AI-driven communication evaluation tool. These applications revolutionized the talent acquisition process and enabled data-driven decision-making for our clients.
• Digital Marketing Strategies:
• Google Ad Campaign: Strategically launched Google Ad campaigns to direct users to our application landing pages. The campaigns achieved a remarkable 12.39% conversion rate, effectively attracting and converting customers. Additionally, the campaign insights provided valuable data on customer demographics.
• Social Media Campaigns: Leveraged social media platforms, including Facebook and Instagram, to build a strong audience base and foster engagement. Through well-planned paid campaigns, we captivated the audience's attention and effectively retargeted engaged users to our landing pages.
• During my tenure, our digital marketing strategies played a pivotal role in driving customer acquisition and engagement. By combining innovative AI applications with effective marketing initiatives, we achieved significant growth and success in the talent assessment and remote hiring market.

Jul 2018 – Oct 2019 · 1 yr 3 mos

• As a data and marketing professional, I spearheaded the development and promotion of talent assessments and remote hiring platforms, utilizing Game theory, People Science, and Data Science. Our flagship product, PerspectAI, and the comprehensive AI communication evaluation tool, MirrorAI, were the outcome of our innovative efforts.
• Digital Strategy and Product Development:
• Developed AI Applications: Led the development of PerspectAI, a cutting-edge talent assessment platform, and MirrorAI, an AI-driven communication evaluation tool. These applications revolutionized the talent acquisition process and enabled data-driven decision-making for our clients.
• Digital Marketing Strategies:
• Google Ad Campaign: Strategically launched Google Ad campaigns to direct users to our application landing pages. The campaigns achieved a remarkable 12.39% conversion rate, effectively attracting and converting customers. Additionally, the campaign insights provided valuable data on customer demographics.
• Social Media Campaigns: Leveraged social media platforms, including Facebook and Instagram, to build a strong audience base and foster engagement. Through well-planned paid campaigns, we captivated the audience's attention and effectively retargeted engaged users to our landing pages.
• During my tenure, our digital marketing strategies played a pivotal role in driving customer acquisition and engagement. By combining innovative AI applications with effective marketing initiatives, we achieved significant growth and success in the talent assessment and remote hiring market.

Jan 2018 – Jun 2018 · 5 mos · Kolkata, West Bengal, India

• Major Project:
• Vehicle and Pedestrian Detection.
• Accuracy: 87%
• But what I learnt from this internship was the importance of specificity and sensitivity in Machine Learning. This was my stepping steps in the field of ML and DL and the learning curve was extraordinary.

May 2017 – Jul 2017 · 2 mos · Hyderabad Area, India

• Part of team engaged in building VR environments of LoopFit.
• Even worked on the backend infrastructure to create a complete duplex network.

Dec 2016 – Jan 2017 · 1 mo · Hyderabad Area, India

Aug 2016 – Dec 2016 · 4 mos

• Worked as a Community Manager and promoted the company amongst student community.

May 2016 – Jun 2016 · 1 mo · New Delhi Area, India

• Embedded software and hardware engineer using PIC microcontroller and Proteus software for circuit simulation.
• PCB designing.

Jun 2015 – Jul 2015 · 1 mo · Kolkata Area, India

• Worked as a trainee in embedded system with avr studio.