Sep 2025 – Dec 2025 · 3 mos · Remote

Jun 2025 – Present · 9 mos · India · Remote

• Helping digital-first businesses unlock scalable growth
• Clients I worked with:
• Stimuler
• Eternz
• Jainee Gandhi
• I partner with D2C brands, digital product startups, and content creators looking to monetize their community or expand their reach. My work is focused on building sustainable, scalable growth engines through:
• Designing full-funnel marketing strategies rooted in audience insight
• Defining clear customer personas and sharp brand positioning
• Conducting competitor and category research to identify white spaces
• Setting up performance-driven digital acquisition channels
• Streamlining the customer journey to improve conversion and retention
• Whether you're launching a new product, monetizing a community, or scaling up operations, I help you grow with intention - not just urgency.

Apr 2023 – Oct 2024 · 1 yr 6 mos

• Improved D30 LTV by 5% through product features to upskill users on the game table
• Launched a User Engagement Score Model that predicts users’ churn probability. Campaigns using this model resulted in 35% reduction in cost and 13% improvement in RPU

Sep 2021 – Apr 2023 · 1 yr 7 mos

• Improved the LTV by 22% in 6 months through a set of campaigns around challenges, streaks, repeat deposit and churn prevention
• Achieved 11.13% increase in conversions through a nudge to convert practice players to paid players
• Saved ₹ 6.3 Cr annually in offer spends with the launch of a Fraud Prediction Model
• Improved new user retention by 25% through funnel improvements in the user onboarding journey

Apr 2020 – Aug 2021 · 1 yr 4 mos

• Highlights:
• Key contributor to achieving 50% YoY growth in new user acquisition with 5 month break-even in FY20 at Games24x7
• Achieved 39% higher scale on Facebook at 40% lower CPA through the implementation of new optimization strategies
• Lead the development of a creative analytics & intelligence platform saving 1000 manhours annually and generating valuable creative insights
• Nurtured a team of 15 high-performing marketing professionals
• Responsibilities:
• Responsible for digital marketing strategy and execution while managing an annual marketing budget worth USD 100 Mn
• Own the P&L for marketing and strategize budget allocation across digital marketing channels to optimize ROI.
• Experience managing programmatic, affiliate and biddable platforms - Google, Facebook, TikTok, DV360, Taboola etc.
• Developing dashboards and monitoring key performance metrics to measure the effectiveness of various acquisition marketing campaigns and initiatives (Tableau & Google Analytics )
• Identifying pain points across user journey funnel and set up AB test hypothesis to drive improvements

Oct 2018 – Mar 2020 · 1 yr 5 mos

• Games24x7 is one of India’s leading gaming companies with an exciting full-stack games portfolio across Real Money Games, Fantasy Cricket League and Freemium Games. Fuelled by early-stage funding from Tiger Global and marquee US-based Investment entities in 2019, Games24x7 seeks to become a 21st-century scientific gaming company – built out of India for the world.

Aug 2021 – Sep 2021 · 1 mo

Jan 2017 – Sep 2018 · 1 yr 8 mos · New Delhi Area, India

• myLaw is India's largest online learning platform for lawyers and law students. We provide online courses in various areas of law. At myLaw, I am responsible for leading all the digital marketing initiatives.
• 1. Strategise, implement and optimize offline & online marketing campaigns for various channels including Google Adwords (Search & Display), Facebook, Linkedin, Twitter, Email, SMS & Whatsapp
• 2. Optimally allocate the marketing spend across different channels as per their performance (CPC/CTR) campaign-wise. Optimize the campaigns to decrease CAC & improve ROI
• 3. User lifecycle management to improve the learner engagement thus leading to higher retention rate and revenue
• 4. Take data-driven decisions with the help of various web & app analytics tools like Google Analytics, WebEngage & Google Play Console

May 2016 – Sep 2018 · 2 yrs 4 mos

• Geek Chats was an attempt to help students & professionals overcome career confusion and improve their employability quotient. With the belief that the best career advice can only come from the industry, we publish interesting & informative conversations with professionals from the industry.

Apr 2015 – Jun 2016 · 1 yr 2 mos · Pune Area, India

• LimeTray is an online presence and marketing platform for local businesses. We are building some interesting tools to help merchants engage better with local audiences.
• My role at LimeTray is focused on the strategic and operational aspects of managing the relationships with our clients and the optimization of their engagement with Limetray across all of our products and solutions. I am primarily responsible for driving traffic to the client's site & app and increasing the consumer base. Along with building the client's brand across offline & online channels, I also work towards increasing the revenue to the client.
• My responsibilities include
• Analyze data to strategize and run effective campaigns across multiple channels including: Google Adwords, Email, SMS, Facebook etc.
• Strategize and execute guerilla marketing ideas
• Conceptualise campaigns and content across digital platforms
• Drive the overall brand loyalty/engagement
• I also act as a client advocate to influence product and feature road-map
• Specialties: Product Marketing, Brand Marketing, Web Analytics, Data Driven Marketing, Traditional & Online Marketing, Account Management

Feb 2015 – Mar 2015 · 1 mo

• During this period, I lived in an ashram learning meditation in complete silence. It was a transformative experience which helped me become a better person & professional by improving my focus and awareness.

Jan 2015 – Jan 2015 · 0 mo

• Travelled 8000 km across India with 600+ highly motivated youth from all over India and world. During this ambitious train journey of discovery and transformation, I got to meet social and business entrepreneurs of the country solving problems in diverse areas like agriculture, health, technology, women empowerment etc.
• Through this experience, I discovered a world of endless possibilities. I understood the real India beyond metros. As a marketer, I also got to observe how diverse and at the same time similar India is which till date helps me in understanding consumer behaviour across regions.

Apr 2014 – Dec 2014 · 8 mos · Gurgaon

• My responsibilities here include
• 1. Managing internal controls to ensure they are functional and adequate
• 2. Performing contract and compliance review to ensure abidance to contractual obligations
• 3. Documenting the operational processes of the client across different functional areas from Accounting to HR and identifying ways to improve the efficiency of the processes
• 4. Analyzing the data and information from various sources to identify gaps and make recommendations
• 5. Working with clients across Canada, US, UK etc. by taking full ownership and responsibility for service delivery
• 6. Training and managing the analysts and new members on the team

Jul 2013 – Jun 2014 · 11 mos · New Delhi Area, India

• Pitched my business idea to an eminent panel of VCs comprised of Ganesh Krishnan - CEO and Co-Founder of GROWTH STORY, Rajesh Sawhney - Founder of Global Super Angels Forum, Thomas Chandy - CEO of Save The Children.
• Received seed funding and mentorship from HCL Tech. to implement the idea. Responsible for running the pilot and testing the business feasibility of the idea.

Jun 2012 – Mar 2014 · 1 yr 9 mos · Greater Delhi Area

Dec 2011 – Apr 2012 · 4 mos · Hyderabad

• Completed ILP(Intial Learning Program), the 3-month classroom training program of TCS, where I was trained in Java and soft skills.
• Developed a basic web application using Java, HTML, CSS, Javascript and SQL as part of project during the training period.
• Tested the functionality and navigation of web application by preparing user test cases and thus identifying ways to enhance user experience of the application