Jan 2023 – May 2024 · 1 yr 4 mos · Mumbai, Maharashtra, India · Remote

• Responsibilities
• Increase Paytm's merchant payments share by driving user adoption and improving depth (usage) of transactions of Scan and Pay
• ● Launch products for customer adoption of UPI - UPI Lite, and Rupay Credit Card on UPI
• ● Gamify experience to increase QR payments from existing users, while enhancing product to improve success rates
• ● Develop content for adoption by new users, and bring lapsed users back to Paytm through performance marketing
• ● Utilize Clevertap to run multi-channel campaigns and drive cross-category product adoption, thereby reducing churn
• ● Conduct A/B tests to bringing efficiency, and run control group experiments to test hypotheses and scale effective campaigns
• Achievements
• ● Added 11 Mn users through CRM - mainly in-app channels, push notifications, emails, and performance marketing
• ● Drove 60% transaction growth - improving funnels and success rates
• ● 4% improvement in weekly user retention gained by implementing Streaks to make transactions a fun experience

Jul 2022 – Dec 2022 · 5 mos · Mumbai, Maharashtra, India · On-site

• Responsibilities
• Scale Foxtale to a 50 Cr business by December 2022 - by launching new products, gaining new customers, and retain existing ones
• ● Drive new product development to augment width of offerings, to be followed by depth in all product lines
• ● Run SEM, and SMM advertising along with video, and influencer marketing to create awareness
• ● Optimize Checkout processes to improve Order Value, pursue abandoned carts, and A/B tests for revenue generation
• ● Deploy a rewards program with customer reviews, personalized offers and messages, and more
• ● Set up retention processes by defining and executing CLM journeys via tools like MoEngage, and LimeChat
• Achievements
• ● Grew revenue by 50% MoM by scaling existing products, and launching new products
• ● Increased repeat rate from 16% to 28% - through effective post purchase communication
• ● Clocked LTV/CAC > 3 for products on annual levels by improvements on cross selling

Jan 2020 – Jul 2022 · 2 yrs 6 mos · Bengaluru, Karnataka, India · On-site

• Responsibilities
• Improve adoption of QR payments at the merchant end and QR scanner usage by consumers on the PhonePe app
• ● Drive PhonePe as the app of choice for QR payments while reducing acquisition, and reactivating costs
• ● Innovate with non-standard QR types for higher retention of merchants on the PhonePe platform
• ● Launch confirmation and transaction devices for PhonePe merchants like the SmartSpeaker, and POS terminals
• Achievements
• ● Consumer base increased by 33% at 65% lower costs over 4 months through application of data science models
• ● Monthly active merchants went up by 24% over 6 months by effective acquisition and retention by sales team
• ● Photo QR, and PhonePe Smartspeakers adopted by 1Mn+ merchants over 3 months leading to 75% jump in transactions

Jul 2017 – Jan 2020 · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

• Responsibilities
• Improve brand indicators, and profitability metrics for Airtel's prepaid business through marketing of Airtel's superior network, acquiring 4G users, and upselling higher ARPU plans
• ● Establish Airtel 4G as India's Fastest Network, and the network of choice for users wanting to avail high speed data
• ● Lead pricing hikes to improve ARPU from existing users by ensuring only paying customers remain on the network
• ● Run SMS campaigns on existing users, and performance marketing on competition users to upgrade to 4G services
• Achievements
• ● Highest ever TOMA achieved by Airtel's 4G network campaigns with 41% users correctly able to recall commercials
• ● 4G upgrade rates up by 22% in the year of running the 'Sab Kuch Try Karo, Fir Sahi Chuno' campaign
• ● Drove ARPU up by 20% due to combined factors of - price hike, charging for incoming calls, and introducing VAS plans

Jan 2015 – Jul 2017 · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

• Responsibilities
• Build the B2B arm for Airtel's DTH business from scratch to gain a stronghold in the hotels, hospitals, and HORECA business. Increase the share of Online channel in the acquisition mix to gain high value customers
• ● Set up a sales team to make Airtel DTH the default entertainment streaming device in every known hotel, and hospital chain
• ● Run SEO, SEM, and other performance marketing campaigns on Google, and Facebook to acquire users on HD channel packs
• Achievements
• ● Launched Internet TV - first in India connected TV experience with direct streaming of Netflix, Prime Video, and Hotstar
• ● Share of online acquisitions grew to 9% from 6% in 6 months, whereas HD upgrade improved to 30% from 22%
• ● B2B division started clocking annualised revenue of Rs. 150 Cr with presence in 5L+ hotel, and hospital rooms

Jun 2013 – Jan 2015 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

• Responsibilities
• Improve the presence of Airtel Business' offerings in Enterprise Business through acquiring more accounts
• Achievements
• ● Generated Rs. 380 Cr annualized revenue by adding 2 accounts, and cross selling 0.14 more products/existing customer