Nov 2023 – Apr 2025 · 1 yr 5 mos · Delhi, India · Hybrid

• As VP of Sales & Customer Success at BetterPlace, I lead a team of 25+ professionals across SDRs, AEs, Pre-sales, and Customer Success, driving revenue growth and customer excellence in India & SEA. I sell a SaaS platform for frontline workforce management and enablement, including a Contract Labour Management System & Upskilling Platform. I focus on CHROs within Manufacturing, Construction, BFSI, Retail, Quick Commerce, SCM, Logistics, and related industries, targeting the top 1000 enterprises with an average deal size exceeding $250K ARR.
• Key Responsibilities & Achievements:
• 1. Build & scale an outbound sales engine, driving 80%+ of the pipeline with a high SQL-to-SAL conversion rate.
• 2. Close $6M+ in new SaaS sales, securing multi-year enterprise deals with Zepto, Reliance Industries, Aditya Birla, Pidilite, Yokohama, and BPCL.
• 3. Lead the GTM & market expansion strategy, driving large-scale workforce transformation projects across key industries.
• 4. Spearhead inbound & marketing initiatives, ensuring a steady pipeline for BetterPlace and its standalone LMS platform, Skillbetter.ai.
• 5. Optimize enterprise sales execution, implementing scalable processes and data-driven decision-making to accelerate revenue growth.
• By aligning sales, marketing, and customer success, I drive a high-velocity SaaS sales motion, delivering predictable revenue, high ACV deals, and long-term enterprise partnerships in India's rapidly evolving workforce management landscape.

Dec 2021 – Present · 4 yrs 3 mos · New Delhi, Delhi, India · Hybrid

• Helping ambitious companies build high-performing outbound sales engines, optimize GTM strategies, and drive revenue growth across North America, EMEA, and APAC.
• With over $50M in total ARR delivered and 16+ years of sales experience, we specialize in the following:
• GTM strategy & funnel optimization
• Sales team structure & training
• CRM setup & revenue dashboards
• Outbound campaign design and execution
• Transforming startups and scaling businesses to achieve predictable growth and long-term success. Let’s connect to discuss how we can accelerate your sales journey!

Dec 2020 – Oct 2023 · 2 yrs 10 mos · Delhi, India · Remote

• At Hubilo, a leading SaaS platform for virtual events and webinars, I played a pivotal role in scaling revenue, building a high-performing team, and driving global expansion across North America, EMEA, and APAC. Reporting directly to the Founder & CEO, I led all revenue functions, including sales, demand generation, marketing, partnerships, and customer success.
• Key Achievements:
• Revenue Growth & Business Expansion:
• 1. Achieved $15M ARR in just 24 months, driving exponential growth during Hubilo’s critical scaling phase.
• 2. Closed high-value enterprise deals with global brands, including AWS, Dropbox, GitHub, Johnson & Johnson, and Slack.
• 3. Played a key role in securing Series A ($23M) and Series B ($125M) funding, contributing to investor pitch decks and revenue projections.
• Team Building & Leadership:
• Scaled the revenue organization from 5 to 100+ professionals across sales, demand generation, partnerships, and customer success.
• Hired and trained teams in the US, Europe, and India, including 50+ new hires across enterprise sales and marketing functions.
• Product & Market Strategy:
• Spearheaded the launch of Hubilo 2.0 and the Webinar product, generating $500K ARR within six months post-launch.
• Conceptualized and implemented the Hubilo Experiential Selling Strategy, securing marquee clients like Vertice, ActiveCampaign, and Alera Group.
• Initiated the pivot from virtual to in-person and hybrid events, helping Hubilo navigate market shifts and improve customer retention.
• Process Optimization & Technology Implementation:
• Implemented Salesforce as the primary CRM and contract management system, streamlining sales operations.
• Developed and launched the Hubilo Sales Playbook, standardizing processes across geographies and improving pipeline efficiency.
• Established Hubilo as a competitive force in the virtual and hybrid events space, gaining recognition from industry leaders.

Oct 2018 – Dec 2020 · 2 yrs 2 mos · Greater Delhi Area · On-site

• At Wingify, I led the growth of Visual Website Optimizer (VWO), a globally recognized SaaS platform for A/B testing, conversion optimization, and user behavior analytics. Starting as a founding sales representative for the North American market, I rapidly progressed to lead sales across North America and EMEA, driving multimillion-dollar ARR and building high-performing teams.
• Key Achievements
• 1. Revenue Growth & Sales Leadership
• Delivered exceptional growth, scaling ARR to $12M+ across North America and EMEA through targeted sales strategies and market expansion.
• Secured large enterprise contracts, including a $3M TCV deal with Domino’s Pizza, breaking multiple internal sales records.
• Closed high-value deals with marquee clients such as Disney, Airbnb, Target, General Electric (GE), and Virgin Holidays.
• 2. Team Building & Leadership
• Scaled the sales team from 3 to 35+ professionals across account executives (AEs), sales development representatives (SDRs), and customer success teams.
• Mentored and developed high-performing sales teams in both outbound and inbound functions, creating a 143% attainment track record for top-performing reps.
• Introduced a layered SDR model, enhancing pipeline generation and sales efficiency.
• 3. Process Innovation & Outbound Strategy
• Relaunched the outbound sales function, implementing personalized drip campaigns, small events, and ABM strategies, significantly improving outreach effectiveness.
• Standardized the Wingify Sales Playbook, streamlining processes and accelerating deal closures across geographies.

Aug 2015 – Sep 2018 · 3 yrs 1 mo · Greater Delhi Area · On-site

• Closed over $1.2M in net new revenue, including the first $100K ARR deal for VWO in the North American market.
• Launched a new SDR layer and coached the team to achieve pipeline growth of 50% YoY.
• Partnership & Ecosystem Development
• Established and grew the Partnership Vertical, onboarding exclusive resellers in non-English-speaking markets and boosting local penetration.
• Signed and nurtured long-term reseller relationships, enabling scalable revenue streams and reducing time-to-market in new regions.
• Market Expansion & Strategy
• Expanded market penetration in North America and Europe, tailoring offerings to the needs of enterprise and mid-market clients.
• Spearheaded campaigns to enter non-traditional markets, increasing pipeline value by 25% through targeted segmentation.
• Retention & Customer Success
• Increased customer lifetime value (CLV) by focusing on upsells and renewals, achieving a Net Revenue Retention (NRR) of 105%+.
• Strengthened customer success processes, ensuring seamless handoffs and continued value delivery post-sale.

Dec 2014 – Aug 2015 · 8 mos · Noida, Uttar Pradesh, India

• At Adobe, I was responsible for driving revenue growth for the Print and Publishing Business Unit (PPBU), managing key enterprise accounts across financial services, retail, and healthcare sectors. My role focused on account management, sales pipeline development, and cross-functional collaboration to ensure smooth operations and revenue attainment.
• Key Achievements & Responsibilities:
• Enterprise Account Management: Managed and grew relationships with major clients, including FedEx, Lexmark, Bank of America, Mars, and leading healthcare enterprises.
• Revenue Generation & Sales Execution: Achieved a $2M sales target for FY’15 through proactive pipeline management and strategic client engagement.
• Cross-functional Collaboration: Worked closely with marketing, channel sales, and the account development team to optimize lead generation and deal closure.
• Pipeline Management & Forecasting: Maintained a strong quarterly and annual pipeline, leveraging data-driven insights to prioritize high-impact opportunities.
• Strategic Outreach & Engagement: Conducted quarterly target call campaigns, engaging with a designated prospect list from the field sales and marketing teams to drive new business.
• Through a customer-centric approach and data-driven decision-making, I contributed significantly to Adobe’s enterprise growth while ensuring seamless collaboration between internal teams.

Mar 2012 – Nov 2014 · 2 yrs 8 mos · Noida, Uttar Pradesh, India

• At Oracle, I was responsible for driving Enterprise, Embedded, and Consulting business for MySQL, focusing on Media and Entertainment verticals in the U.S. market (Nor-Cal region). My role involved strategic account management, new business development, and executing targeted sales campaigns to drive revenue growth.
• Key Achievements & Responsibilities:
• 1. Enterprise & Embedded Sales: Led MySQL database software sales for enterprise and embedded applications, managing a $1.2M Annual quota for 2013 and 2014
• 2. Market Expansion & New Business Development: Identified and developed new business opportunities, expanding Oracle’s footprint in the Media & Entertainment sector across the Nor-Cal region.
• 3. Consultative Sales & Solution Presentations: Conducted high-impact sales presentations and web seminars to educate potential customers and partners on MySQL’s value proposition.
• 4. Data-Driven Market Research & Competitive Analysis: Performed quantitative and qualitative market research, analyzing competitive positioning to refine Oracle’s go-to-market strategy.
• 5. Cross-functional Collaboration & Sales Campaigns: Partnered with field sales, marketing, and business development teams to execute targeted campaigns, ensuring a robust and sustainable sales pipeline.
• Consistent Performance & Recognition: Achieved 100% of quarterly targets and was awarded "Rookie of the Quarter" (FY’14) for outstanding sales performance.
• By leveraging market insights, consultative selling, and strategic outreach, I successfully contributed to Oracle’s growth in the enterprise database solutions market while establishing strong relationships with key stakeholders.

Dec 2010 – Mar 2012 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• Role in brief: Responsible to manage major accounts for clients in Australia, New Zealand; ensured to communicate with clients to understand and validate the business requirements. Handle meeting and discussion with internal team to keep up-to-date knowledge about the latest technology and trends introduced in the IT sector. Developed strong relation with prospect clients for future business and understand the assigned territory

Jul 2008 – Nov 2010 · 2 yrs 4 mos · Chandigarh, Chandigarh, India

• Role in brief: Appointed to lead the revenue generation while maintain strong business relationship with new and existing clients for future business. Work on B2C model for targeting clients in the US market for software and hardware products.