Astha Srivastava

Business Development Executive

Mumbai, Maharashtra, India4 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • Led D2C growth initiatives across multiple channels.
  • Transformed lending processes in Fintech with innovative solutions.
  • Recognized for exceptional performance in national award ceremonies.
Stackforce AI infers this person is a Fintech and E-commerce growth strategist with strong analytical skills.

Contact

Skills

Core Skills

Data AnalyticsBusiness Growth StrategiesGo-to-market StrategyProduct GrowthGrowth StrategiesDigital TransformationCategory GrowthMarket ResearchStrategy ExecutionMicrosoft Powerpoint

Other Skills

A/B TestingAnalytical SkillsAppsFlyerB2C e-commerceBoard PresentationsBrandingBusiness AnalysisBusiness AnalyticsBusiness Intelligence (BI)Business OwnershipBusiness StrategyCRM IntegrationCanvaCategory ManagementCleverTap

Experience

Trent ltd

Ecommerce Growth

Mar 2023Present · 3 yrs · Mumbai, Maharashtra, India · On-site

  • D2C business growth of Westside across 3 channels- Own Platform (Westside.com), Tata Cliq & Tat Neu.
Data AnalyticsNegotiationAnalytical SkillsStrategy ExecutionBusiness AnalyticsPerformance Management+31

Iifl (india infoline group)

Product Manager (Growth Strategy)

May 2021Feb 2023 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

  • A core member of the founding team for unsecured credit products at IIFL , instrumental in laying the groundwork & driving early-stage growth.
  • Achievements:
  • Digitally transformed lending, building an AUM book of ~1000 Cr
  • Disbursed ~125 Cr through India’s first WhatsApp lending product
  • Multiplied bottom-line by cross-selling insurance earning 1.4 Cr in the first quarter
  • Achieved 40% top-line growth, scaling to 100+Cr monthly disbursals by conversion enhancements
  • Collaborated with Business Head, CMO, Risk Head & senior leadership in strategic planning
  • Strategic insights & recommendations presented to the Chairman & Founder & compelling market research for board members to drive informed decision-making
  • Received recognition for exceptional performance in Dubai & National BFSI Award ceremony
Data AnalyticsProduct GrowthAnalytical SkillsStrategy ExecutionMarketingPerformance Metrics+25

Hershey india

Category Growth

May 2020Jul 2020 · 2 mos · India

  • Worked on Category growth of the Hershey's syrups, by analyzing multiple SKUs in Modern Trade, General Trade and Food stores outlet.
  • Suggested growth opportunities based on market share and share of shelf given to the brand's products in the 3 retail channels.
Data AnalyticsAnalytical SkillsMicrosoft ExcelGo-to-Market StrategyCustomer InsightBranding+5

Pwc

Summer Intern

May 2020Jun 2020 · 1 mo · Gurgaon, Haryana, India

  • Government & Public Sector
Data AnalyticsStrategy ExecutionMicrosoft ExcelGo-to-Market StrategyPresentation SkillsMicrosoft PowerPoint+1

Mamaearth

D2C Growth

Apr 2020Jun 2020 · 2 mos

  • Completed a Live project with India's fastest growing D2C personal care brand, and provided category growth suggestions for the Hair-care category.
  • Conducted primary research, keyword analysis and engagement funnel study for the E-commerce channel.
Analytical SkillsMicrosoft ExcelCustomer InsightPresentation SkillsPricing StrategyCustomer Experience Management+4

Aatma prakash

Digital Marketing Intern

Mar 2020May 2020 · 2 mos · Indore, Madhya Pradesh, India

Data AnalyticsMicrosoft ExcelPresentation Skills

Power finance corporation ltd.

Finance Internship

May 2018Jul 2018 · 2 mos · New Delhi Area, India

  • Intergrated Power Development Scheme, a Government of India Project
Microsoft PowerPoint

Om books international

Sales And Marketing Intern

Jun 2017Jul 2017 · 1 mo · Noida Area, India

  • Business Development Department
Microsoft PowerPoint

Education

Indian Institute of Management, Indore

Master of Business Administration - MBA

Jan 2019Jan 2021

Indian Institute of Management, Indore

Bachelor of Arts - BA

Jan 2016Jan 2019

Somerville School, Noida

CBSE-XII

Jan 2009Jan 2016

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