Shubham Jhawar

Business Development Executive

Bengaluru, Karnataka, India7 yrs experience

Key Highlights

Achieved 1 Cr. MRR in 4 months at ShareChat.
Grew Nykaa's GMV from 10 Cr. to 100 Cr.
Facilitated workshops at top MBA colleges.

Stackforce AI infers this person is a growth-focused leader in eCommerce and social media sectors.

Contact

Skills

Core Skills

Marketing StrategyBusiness StrategyGo-to-market StrategyProgram ManagementPerformance Marketing

Other Skills

AccountingAnalytical SkillsBrandingBusiness AnalysisCareer Development CoachingCoachingCommercial BankingContent StrategyEntrepreneurshipExecutive CoachingFacilitationFinanceFinancial AccountingFinancial AnalysisFundraising

About

As a business leader with over 8 years experience, I have led 0 to 1 and 1 to 10 journeys across eCommerce, beauty, education, non profit, Social Media, and F&B industries. I am currently leading the growth charter of Beauty Business at Myntra. Previously, I led the successful launch of new categories (businesses) at ShareChat, reaching 1 Cr. Monthly Recurring Revenue within 4 months along with product & marketing teams. With Nykaa, I built a strong revenue channel online - helping Nykaa soar to 100 Cr. GMV from a base of 10 Cr. I can be found facilitating workshops at top MBA colleges over the weekend. A few notable names include IMT Ghaziabad, MICA, Master's Union, and IIM Vizag. I have written a book ‘100 Mistakes I Made in 1000 Days of My Career’. I am passionate about building brands, brand strategy, performance marketing, growth hacking, customer retention, and analytics. Always up for collaboration and building businesses making India proud.

Experience

Myntra

Senior Manager

Feb 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Zomato

Senior Manager

Aug 2024 – Feb 2025 · 6 mos · Gurugram, Haryana, India · On-site

Building the growth playbook for Zomato’s new business (Everyday).

Sharechat

Senior Manager - Growth (Category Head)

May 2022 – Feb 2023 · 9 mos · Bengaluru, Karnataka, India

"Executing Excellence"
Part of the Moj Live (a 100% ShareChat group product with 300 million Monthly Active Users) leadership team:
Product and Category Creation – Revenue Strategy, Category Management, App Optimization
🔹Spearheaded a team of 22 professionals to strategically scale 8 emerging Livestream categories, including Music, Dance, and Astrology, achieving a remarkable 1 Cr. MRR within an accelerated 4-month timeframe
🔹Directed the successful implementation of 20+ innovative campaigns and challenges with 4K creators, leveraging consumer insights to drive an impressive 8% of the overall Gross Merchandise Value (GMV) for Moj Live
Content Planning & Strategy – Consumer Insights, User Engagement, Product Growth
🔹Orchestrated the design and implementation of Moj Live's content calendar, managing daily shows and tropical campaigns; drove a 2X improvement in time spent metrics per Livestream, enhancing viewer engagement and overall platform performance

Marketing StrategyBusiness StrategyRevenue & Profit GrowthContent Strategy

Raisetopi.org

Founding Team, Product Marketing Manager

Feb 2021 – Jan 2022 · 11 mos · Bengaluru, Karnataka, India

"Sharpening the axe"
The journey brought me the missing pieces back (of business design, coaching, and team chemistry).
Impact:
Product Marketing & Business Coaching – GTM, Team Coaching, Marketing Communications, Online Marketing
🔹Shaped and rolled out the GTM playbook for RaiseToPi, seizing the opportunity on LinkedIn as an underutilized platform to acquire the first 1000 leads, reducing time to market
🔹Mentored and coached 8 multidisciplinary teams in validating ideas and pre-incubation; 2 teams progressing to the organizational development phase, achieving sustainability and growth in ventures

Business StrategyCoachingGo-to-Market StrategyLeadership DevelopmentProduct Marketing

Udhyam learning foundation

Founding Team, Business Lead

Jan 2018 – Dec 2019 · 1 yr 11 mos · Bengaluru Area, India

“The Plunge”
I took the plunge into the social sector & held the fort for our sustain-the-impact product line.
I would throw spaghetti on the wall & it hardly stuck (at the end it did).
Impact:
🔹Initiated and led the Where-to-Play and How-to-Win strategy exercise at Udhyam, founded by the former CTO of Flipkart; facilitated the team to select 2 market segments out of 14, leading to focus and operational efficiency
Youth Engagement – Team Management, Project Management, User Research, Service Design
🔹Headed the Youth Engagement division, strategizing and executing 8+ services like community challenges and career coaching; scaled 2 initiatives, resulting in improved outcomes for participants
Program Management – Impact Measurement, Curriculum Design, Cost Management, Facilitation
🔹Guided a team of 20 through the development and execution of an entrepreneurship program in 6 pre-university colleges; the program's pilot success paved the way for the adoption and expansion to 10+ state governments

Problem SolvingBusiness StrategyProduct DevelopmentProgram ManagementService Design

Nykaa

Growth Marketer

Mar 2016 – Dec 2017 · 1 yr 9 mos · Mumbai Area, India

“The grind”
I chased revenues the way Cheetah chases the Gazelle; every day.
Impact:
Acquisition and Growth – SEM, GTM, Google Ads, Key Account Management, Digital Marketing
🔹Led the Acquisition Strategy for Nykaa, optimizing the Google channel to drive 11% of total revenue
🔹Managed a 3 Cr. annual marketing budget, improving Return on Ad Spend (ROAS) from 2.5 to 4 within 12 months
🔹Formulated and established a collection of 200+ ad copies, seamlessly integrated into the system for automatic placement during peak sales events, streamlining operations and conserving 1000+ man-hours
Strategy and Insights – Market Research, Market Sizing, Data Analysis, Business Case preparation
🔹Crafted a comprehensive Sri Lanka market entry plan for Nykaa, outlining market sizing, competitive positioning, and strategic initiatives; projected revenue growth of 15% in Year 1