Nov 2020 – Present · 5 yrs 4 mos

• Playing a key role on the team responsible for guiding and supporting the transformation of 200+ Marketing Cloud services from a legacy on-premise substrate to Salesforce's AWS-based Hyperforce platform, acting as a critical resource for services navigating the migration of both Windows .NET and Kubernetes (K8s) workloads.
• Served as the primary facilitator for defining and implementing the Marketing Cloud's telemetry strategy on Hyperforce, successfully integrating a combination of ad-hoc and standardized Hyperforce platform solutions while maintaining existing dashboards, alerts, and troubleshooting workflows.
• Provided consistent community support, particularly during the COVID-19 pandemic, by facilitating the transition of Indy.js meetups (now over 15 years strong) from in-person to virtual (Zoom) and back to in-person formats, ensuring continued engagement and knowledge sharing. This included hosting a panel with guests from the Black tech community to address diversity, equity, and inclusion within the industry.

Jun 2017 – Nov 2020 · 3 yrs 5 mos

• Played a key role in the transformation of the Journey Builder application, specifically modernizing its drag-and-drop canvas UI from a Backbone/Require.js based codebase to leverage newer UI practices including Marionette, React, and Webpack.
• Contributed to the implementation of the redesign for Journey Builder, Content Builder, and other services, leveraging the Salesforce Lightning Design System and Lightning Web Components.
• Served as part of a "tiger team" focused on repackaging the application's platform for broader adoption across Salesforce's core cloud and beyond.
• More community support through Indy.js hosting and financial sponsorship opportunities.

Mar 2017 – Jun 2017 · 3 mos

• Returned to UX Engineering role

Feb 2015 – Mar 2017 · 2 yrs 1 mo

• Managed and mentored a team of UX Engineers, fostering a collaborative and high-performing environment.
• Oversaw the front-end development lifecycle for various Marketing Cloud projects, ensuring timely delivery and adherence to UX best practices.
• Collaborated with product management and design leadership to define and execute the UX engineering roadmap.
• Sustained active community engagement by consistently hosting Indy.js meetups and securing ongoing financial sponsorship.

Mar 2014 – Feb 2015 · 11 mos

• Led the architectural design and implementation of advanced UI components and frameworks, championing the adoption of new front-end technologies and best practices to significantly enhance developer efficiency across multiple product teams.
• Drove the internal adoption of Fuel UX (getfuelux.com), a foundational UI platform developed and maintained by the team, which fostered enhanced design-development collaboration within UX design teams and ensured seamless compatibility across both legacy (Backbone, Require) and modern (React, Webpack) codebases.
• Championed and secured sponsorships for influential tech conferences and community events, including re:build (rebuildconf.com), O'Reilly Fluent & OSCON, MWUX Indy (2014), and Verge (vergehq.com), bolstering Salesforce's presence and talent attraction in the tech community. These efforts were undertaken in addition to regular responsibilities, as a personal initiative to ensure the ExactTarget role and culture in Indy continued to be strong.

Nov 2013 – Mar 2014 · 4 mos

• Briefly pursued an opportunity at Guesto, an Indianapolis-based startup, gaining experience in a fast-paced startup environment before returning to Salesforce.
• Note: This period at Guesto is included signifying a "boomerang" return and retained tenure with Salesforce.

Oct 2012 – Nov 2013 · 1 yr 1 mo

• Contributed to the SocialPages team, creating an innovative Facebook content publishing layout engine, recognized by the Facebook Developers community.
• Continued contributions to the Interactive Marketing Hub development.

May 2010 – Oct 2012 · 2 yrs 5 mos

• As the first UI engineer hired at ExactTarget, pioneered and helped define the UX Engineering role, significantly shaping early team development, hiring processes, and culture.
• Played a foundational role in developing the Interactive Marketing Hub (IMH), the precursor to Salesforce Marketing Cloud, focusing on core UI/UX features.
• Collaborated with the team to identify and establish jQuery, Require.js, Backbone, and Node.js as the preferred UI development stack for multiple services and the Interactive Marketing Hub.
• Initiated and sustained key community and recruitment efforts, including authoring job descriptions and coordinating Indy.js sponsorships, which directly contributed to successful engineering hires.