Aug 2021 – Aug 2022 · 1 yr · Gurugram, Haryana, India

• On a journey to be the Earth's Most Customer Centric Company.
• 1. Responsible for scouting, pitching, onboarding & ensuring successful launches of high value sellers on Amazon
• 2. Learned the core of ecom biz, engaged with cross functional teams to achieve goals aligned with Amazon values
• 3. Launched 50+ high value sellers in 9 month across varied categories to ensure maximum selection & A-Z delight
• 4. Contributing to INR 30 Cr of projected annual GMS with a portfolio of 10 crorepati & 30 millionaire sellers
• 5. Was a Top 4 performer in north zone managing 14 strategic accounts with a 87% target completion rate – GIF’21
• 6. Grew client revenues by 4x of BAU sales during festive periods for sellers & enrolling them in Amazon programs

Apr 2019 – Jun 2021 · 2 yrs 2 mos · Gurgaon, India

• Home Textiles Marketing Division - International Markets (Europe)
• Trident Group is amongst the world's largest terry towel and bed-linen manufacturers and draws economies of scale from large capacities. Our wide range of product portfolio includes a wide variety of towels, bed sheets, blankets, dohars and bathrobes.
• 1. Managed EU zone’s largest account & world's biggest furniture retailer, for its worldwide & domestic procurement of terry towels, bedlinen and bathrobes
• 2. Oversaw business relations of ~€17mn annual revenue & contributed 7% to Trident’s home textile wing revenue
• 3. Pursued new business opportunities through product innovation, research, competitor analysis & market intel
• 4. Coordinated in cross functional teams across 4 factories & liaised with multiple production, innovation, QA and sustainability members
• 5. Prepared business proposals, lead negotiations & presented to decision makers at C-level to convert business
• 6. Converted 17 programs worth ~€ 13mn spanning across multiple SBUs. Another 3 programs are in the pipeline
• 7. Increased annual business in bedlinen segment by 398% & towel segment by 8% YoY.
• 8. Achieved 97.7% OTD (Pre-Covid) for FY’20 & was awarded Development Supplier Status in bed linen segment
• 9. Laid foundations to grow Trident's revenue from key account for the first time in four years. Expected to close with 80% growth YoY.

Apr 2018 – Jun 2018 · 2 mos · New Delhi, Delhi, India

• Project 1: Targeting & Go to Market Strategy for Work Ex CAT aspirants
• 1. Conducted primary (in-depth interviews & surveys), secondary research to understand personas of MBA aspirants & their needs
• 2. Crafted microsite to generate & nurture leads through content & email marketing; Developed 19 articles, 18 videos, 15 social media advertisement campaigns, 7 mailing campaigns, 7 offline print campaigns and a counseling presentation
• Project 2: Brand Management
• 1. Surveyed 644 respondents; Researched insights to map brand perception with celebrities for endorsement, via word density analysis, thematic analysis, and MS Excel analytical tools
• 2. Conducted market research of 2645 responses to track relevant Above The Line -Below The Line advertising routes; Used Net Promoter Score tool to target high traffic cities

Sep 2017 – Mar 2018 · 6 mos · Indore Area, India

• Project Title: Changing Learning & Development with Technology & Digitization
• Designed and implemented strategies to reach a 100% target usage of the digital learning platforms at Idea

Jun 2017 – Mar 2019 · 1 yr 9 mos · Indore Area, India

• 1. Placed over 1200 students that lead to 100% summers & final placements for largest batches across all IIMs
• 2. Oversaw a 14.4% increase in CTC in finals'19, and crossed 20 LPA batch average for first time. Participated by 200+ recruiters out of which 57 prominent recruiters were new.
• 3. Summers'18: Oversaw a 24% stipend increase to 1.54 lakhs with 37+ new companies in summers'18. Totally hosted 150+ companies.
• 4. Finals' 18: Saw 12% increase in average CTC to 18.17 LPA and hosted 200+ companies on campus.
• 5. Summers'17: 20% growth in avg. stipend to 1.24 lakh. Hosted 150+ companies on campus. 60 first time recruiters

Apr 2016 – Apr 2017 · 1 yr

• 1. Organized Live Projects, Industrial Visits, Guest lectures, Workshops, Training sessions & Internships for students
• 2. Initiated & executed an Industrial Visit in Mumbai with the help of the team, for the 3rd year IPM students. Institutions included- IDBI Bank, SEBI, HUL & RBI
• 3. Coordinated with Dr. Sougata Poddar, University of Redlands, California for a Workshop on Game Theory

May 2015 – Apr 2016 · 11 mos

• Organized Live Projects, Industrial Visits, Guest lectures, Workshops, Training sessions & Internships for students

Apr 2017 – May 2017 · 1 mo · 690, 15th Cross, 2nd Phase, J P Nagar, Bengaluru, Karnataka 560078

• 1. Surveyed and extracted ground level data
• 2. Analysed financial feasibility of setting up water purification plant in an Urban slum, DJ Halli, in Bangalore
• 3. Identification of Problems faced by Slum Dwellers
• 4. Analyzing future possibilities of interventions in Urban Communities
• 5. Case Study Analysis on Business Planning for SMEs
• 6. Documentation of Integrated Energy Centers across the SELCO landscape
• 7. Documentation and recommendation to the structure of Training Institutions in India
• 8. Recommended policies in the domain of solar sector and implementation to be carried out within Tanzania and Kenya

Aug 2016 – Apr 2017 · 8 mos · Indore Area, India

• 1. Overall Coordinator of the largest sports fest in Central India
• 2. Led a team of 300 to organize 25 major sports events with a participation of 700 students & 40+ institutes
• 3. Managed & implemented the largest sports fest in Central India with a budget of INR 11+ lakhs
• 4. First IPM (Integrated Programme in Management) fest to integrate and implement a social initiative by partnering with i-Help & Paralympic Committee
• 5. Invited Sharad Kumar as the Chief Guest, to empower the spirit of sports among the differently-abled

Jun 2016 – Sep 2016 · 3 mos · Indian Institute of Management Indore

• 1. Managed and successfully implemented Pragnya, B-Quiz, Atharv’16 with a participation of 70 teams
• 2. Procured sponsorship from companies like Times of India, Future Group, HUL Adda, Saavn, Uber & Internshala

Apr 2016 – May 2016 · 1 mo · Kolkata Area, India

• 1. Studied the current changes in the consumption pattern of people with respect to mobile phone ownership across India using unit-level data from the 68th National Sample Survey data, (2011-12)
• 2. Assessed the trends in demography which respond to a change in expenditure on the basis of their mobile phone spend

Oct 2015 – Apr 2016 · 6 mos · IIM Indore

• 1. Establish links with Corporates and Chief Guests, Get sponsorship for College Fests
• 2. To manage relations with corporates and coordinate coverage of events.
• 3. Procured sponsorship from companies like Mahindra, BigFM, Saavn, Sportskeeda, Zebronics, Spykar, Max, Bingo and Ask Me

Jun 2015 – Jun 2015 · 0 mo · India

• Project Title: Career Ki Hawa Badal Do, Ambi Pur
• 1. Studied the company’s branding structures & strategies and method of reach with the customers for Ambi Pur
• 2. Analysed the prospect of a marketing strategy aimed at promoting the firm’s latest products on social media

Apr 2015 – May 2015 · 1 mo · Kolkata

• 1. Researched on labour laws and analysed the significance of Worker Force Participation Ratios and Labour Force Participation Ratios in the Indian context
• 2. NSSO 66th, 67th and 68th round reports studied to understand the significance of WPR and LFPR rations