Kshitij Sharma

Growth Manager

New Delhi, Delhi, India10 yrs experience
Highly Stable

Key Highlights

  • Delivered 100M app installs for Paytm Mall.
  • Achieved 25% increase in daily subscriptions at Gaana.
  • Managed successful campaigns for multiple fintech products.
Stackforce AI infers this person is a Growth Marketer specializing in Fintech and Consumer Internet sectors.

Contact

LinkedIn

Skills

Core Skills

Performance MarketingDigital MarketingUser Growth

Other Skills

AdvertisingAnalyticsApple Search AdsAppsflyerBusiness AnalysisBusiness DevelopmentCampaign ManagementCampaignsCommunicationCritical ThinkingCustomer AcquisitionCustomer LoyaltyCustomer Relationship Management (CRM)DBMData Analysis

About

* Growth & Performance Marketer with ~10 years of experience & proven track record of delivering successful projects from initial concept through to completion. * Driving strategic initiatives that drive new user acquisition/retention of old users & authentically extend the brand narrative and awareness across various verticals and geographies. * In my last stint worked with Paytm Payments Bank as Senior Growth Manager to manage user growth, activation / reactivation and retention for Paytm Payments Bank Wallet & Paytm First Co-branded credit cards. (Dec-22 to Mar-24). * After Gaana.com worked with BharatPe to drive growth for 12% club, postpe & merchant business. I was part of the growth team that have launched & scaled postpe - bnpl product. (Nov-21 to Dec-22) * I have worked with Gaana (Times Internet Group)- India's Best Rated Music Streaming App , owning the app & user growth performance across paid marketing channels. (Mar-20 to Oct-21) * Started professional career with Paytm as part of the paid marketing team responsible for user acquisition & growth. Solely managed performance marketing for Paytm e-commerce part of the business (Paytm Mall). (Oct-15 to Feb-20) Skills & Speciality • Search Engine Marketing (Advertising) – Google. Apple Search Ads (ASA) • Display Advertising – Google, Facebook, Twitter, Tik-Tok, LinkedIn, DBM, OTTs etc. • Video Advertising – YouTube, Facebook, OTTs etc. • Shopping Campaigns – Google & Facebook. • Mobile Marketing (App Install) – Google, Facebook, Twitter, Tik-Tok, OEMs & Ad Networks. • Web/App Remarketing – Google, Facebook, Twitter, Criteo, Ad Networks. • Web/App Analytics – Google Analytics Premium, Appsflyer, Firebase, Branch, Appannie, similarweb etc. • Affiliate Marketing • Media Buying – YouTube Mastheads, Ads Spaces/Roadblocks on Top Publishers. * Retention Marketing - Clevertap, Mo-engage (push notifications, whatsapp, sms & in-apps). Industries Covered - Consumer Internet (Payments, Lending, BFSI, OTT, SVDs, E-commerce)

Experience

Home credit india

Senior Growth Manager

Apr 2024 – Present · 1 yr 11 mos · Gurugram, Haryana, India · On-site

Paytm

Executive Growth Manager

Dec 2022 – Mar 2024 · 1 yr 3 mos · Noida, Uttar Pradesh, India · Remote

Bharatpe

Growth Manager - Perfomance Marketing | User Growth | Acquisition | Retention

Nov 2021 – Nov 2022 · 1 yr · Gurugram, Haryana, India · Hybrid

  • Plan & execute performance marketing campaigns across various channels - Google Ads,
  • Facebook Ads, DBM, 3rd party networks etc for postpe (BNPL), payback and 12% Club.
  • Running experiments on paid digital channels to find incremental value of digital
  • marketing across cohorts of customers.
  • Designing experiments to improve the overall contribution of digital marketing towards
  • business in a profitable manner.
  • Responsible for end to end campaign management - planning, monitoring, optimization
  • & reporting.
  • Analyse campaign performance to find avenues of improvement in product
  • Coordinate with the internal product & tech teams for timely execution of all digital
  • marketing tasks and initiatives.
  • Set up, manage and optimize marketing campaigns/automated journeys through
  • marketing automation tools like CleverTap, MoEngage etc.
  • Improve funnel conversion rates run engagement campaigns via Push Notifications,
  • SMS, WhatsApp and other channels.
  • Monitor and keep track of important funnels and events in Marketing automation setup.
Performance MarketingCampaign ManagementDigital MarketingAnalyticsMarketing Automation

Gaana

Lead - Performance Marketing | User Growth | Acquisition | Retention | CRM

Mar 2020 – Oct 2021 · 1 yr 7 mos · Noida, Uttar Pradesh · Remote

  • Acquisition, Activation, Retention for Gaana App India’s No. 1 internet music company through paid digital activities across multiple channels – Google, Twitter, Facebook, Apple Search Ads, Remarketing Channels (Criteo, Appnext) and various networks/publishers.
  • Driving MAU growth while ensuring incremental DAU (Daily Active Users) and sustaining Stickiness.
  • Planning, strategizing, and executing digital promotions on - Engagement (LMAU (Listening users), Play outs, Play per user, Sessions per user, drive content, etc.).
  • User Acquisition through owned media like m-web, amp for Gaana App.
  • Digital Promotions to drive subscriptions and revenue.
  • Managing user acquisition, activation, and retention for verticals like Podcast, Gaana HotShots – Short video platform.
  • Coordinating with the Analytics team to analyze trends, create cohorts for better user segmentation.
  • Working closely with product and tech teams to test and roll out new features and influence the overall growth roadmap.
  • Achievements:
  • Delivered campaigns which led to a 25% increment in daily subscriptions
  • Gaana quarterly award (Q2, Q3 2020)– for showing outstanding ownership towards all the tasks for HotShots and for optimizing the customer acquisition cost and delivering on higher engagement for newly acquired users.
  • Gaana Team award for the Q4 FY 2020-21.
  • Part of the Overall Marketing Team that planned, launched & executed promotions for Gaana HotShots – Short Video Platform which contributed 35% to the overall DAU within 3 months of launch.
  • Run extremely niche & targeted campaigns heavy on video inventory with retention of up to 40% thereby increasing the overall user engagement & CAC
  • Delivered the Highest possible DAU / MAU during Q2 of 2020 with controlled cost per user for acquisition and retention campaigns.
Performance MarketingUser GrowthDigital PromotionsAnalytics

Paytm

2 roles

Digital Strategist - Performance Marketing & Digital User Growth

Promoted

Apr 2018 – Feb 2020 · 1 yr 10 mos · On-site

  • Creation, Activation and Optimization of the Paytm E-commerce part of Business. (PayTm Mall)
  • Strategizing the budget & campaigns to achieve desired ROI.
  • Driving App Installs & Quality Traffic to achieve desired CPI Goals.
  • Monitoring the Campaigns on channel level to reach potential Audience.
  • Doing routine chores of campaign management which includes Campaign Creation, Quality Check, Activation of the campaigns, Optimization of the campaigns, Reporting & Analysis.
  • Creating Retention & Cohort Reports through Appsflyer to study User Behavior and LTV.
  • Achievements:
  • Delivered 100M App Installs during the period of 2016-17 as part of the paid marketing team
  • Delivered best possible CPI on Appsflyer & Google Play for Google & Facebook paid channels.
  • Single handedly ran performance campaigns for Paytm Marketplace vertical with 20x ROI against average daily spend of ~25 lakhs to 50 lakhs during 2018-19 Festive Period.
  • Increased DAU (Daily Active User) from 14M to 18M during 2018-19.
Performance MarketingUser GrowthCampaign ManagementAnalytics

Associate - Performance Marketing & Digital User Growth

Oct 2015 – Mar 2018 · 2 yrs 5 mos · On-site

  • Creation, Activation and Optimization of the Marketplace Vertical.
  • Strategizing the budget and campaigns to acquire desired ROI.
  • Optimization of the account to achieve desired CPA Goals.
  • Monitoring the Campaigns on channel level to achieve potential Audience.
  • Projects worked:
  • Marketplace Account (Electronics, Mobile, Consumer Electronics, FMCG & Fashion).
  • Movies Account, Entertainment Account.
  • Travel Account (Bus, Hotels & Flights.
  • App Engagement & App Install Campaigns
Performance MarketingCampaign ManagementAnalytics

Education

Krishna Institute of Engineering & Technology

Bachelor of Technology (B.Tech.) — Information Technology

Jan 2011 – Jan 2015

APJ Abdul Kalam Technological University

Engineer’s Degree — Information Technology

Jan 2011 – Jan 2015

Mayur Public School

SSCE — PCM with Computer Science

Jan 2009 – Jan 2010

Mayur Public School

High School — HSCE

Jan 2007 – Jan 2008

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