Jun 2023 – Mar 2025 · 1 yr 9 mos

Mar 2022 – Jun 2023 · 1 yr 3 mos

Jun 2021 – Apr 2022 · 10 mos

• 1. PnL owner
• 2. Demand planning & sales achievement
• 3. Management of Traffic funnels: Search, Merch , Reco & external traffic sources
• 4. Pricing strategy and Competitive Intelligence
• 5. Customer shopping experience for category
• 6. Leading key initiative for growth

Jan 2021 – Jun 2023 · 2 yrs 5 mos

• 1. New Customer aquisition
• 2. Leading Growth charter
• 3. expansion

Jan 2018 – Dec 2020 · 2 yrs 11 mos

• 1. Category marketing - CRM , Bank Alliance , performance marketing , SEO & Fraud analytics
• 2. Customer Growth
• 3. New growth hacking Intiatives

Oct 2017 – Dec 2017 · 2 mos

Jul 2016 – Sep 2017 · 1 yr 2 mos

• Handling Analytics for :
• A) Brand Ads : An unique display advertising solution on commerce platform for Branding solution on APP & Website.
• B) Merchandising platform: A revolutionary solution which create , serve & measure performance of inorganic content on Flipkart.
• 1.Developing Media Planning tool - a first of its kind tool in Flipkart which helps advertisers/merchandisers to plan spend on Flipkart.
• 2.Opportunity sizing of New Ad modules on Android/iOS/Desktop for better demand planning.
• 3. Conducting A/B experiments
• 4.Responsible for developing solutions from Data to Insights for various teams - Product/Marketing/Sales/Ops. Writing a whitepaper on consumer behavior.
• 5. Helping teams to take data driven decisions at every steps.
• Won 1st Prize in S2E(Strategy to execution hackathon) : Hacked an idea to improve search algorithm on FK

Jan 2016 – Jun 2016 · 5 mos

• PLA : Product listing Ads an unique self serve performance Advertising solution.
• Growing Product Listing Ads- newly launched Product Listing Ads (PLA) on Flipkart Mobile-App:
• 1.Account manager for Lifestyle category- managed ~200 sellers account (contributed ~70% of total ad revenue) driving adoption &
• engagement among sellers for PLA
• a. Planning seller events along with marketing team across various cities for training, campaign optimization & addressing various
• seller concerns. Providing comprehensive feedback to product/engineering team to productionized solution for seller’s issues.
• b. Direct account management for key sellers/Brands for performance optimization of campaigns.
• 2.Devise Pricing model to arrive at right CPC for various categories.
• 3.Product Proposal (Supply Increase): Won 1st Prize in Ads Ideathon for proposal of Additional Real Estate for increase in supply– Beyond S&B - An Exclusive Ad Zone. An additional revenue stream for FK sellers retailing and not retailing on FK.
• 4.Mentored an intern to develop seller lifecycle model and Advertising competitive landscape analysis

Dec 2014 – Dec 2015 · 1 yr

• Launching PLA:
• 1.Worked on driving business for Product Listing Ads (PLA) on Mobile-App, the most strategic initiative for Flipkart’s business
• 2.Did client research, competitive analysis, formed Go-to-Market strategy and helped in PLA product road-map and development.
• 3.Started single handily from business side and played key role in growing the business by more than 100x within a year
• 4.Managed 200+ Seller/Advertiser accounts across lifestyle categories
• Web Monetization:
• 1. As part of Flipkart's Monetization team, handled Ad-sales for lifestyle(~1cr pm)
• 2.Worked on improving campaign execution and process standardisation for display ad campaigns

Sep 2013 – Oct 2014 · 1 yr 1 mo · Bhopal Area, India

• Oil Retailing:
• 1.Handling a network of 36 IOCL Retail Outlets in capital city of Madhya Pradesh -Bhopal. Network throughput is ~3000kl petrol and ~3000kl Diesel per month.
• 2.Expansion of IOCL Network (RO/KSK Commissioning) to increase company market share and volume of sales. Commissioned 2 retail outlet & 2 KSK.
• 3.Managing distribution of Products ( Petrol, Diesel & Lubes) from Terminal to RO to end consumer for smooth functioning and better customer experience at RO.
• 4.Responsible for enhancing Look & Feel, Modernization of the retail Outlets to increase sales and services to customers. RO sampling & Inspection to control the adulteration at retail outlet.

May 2012 – Jul 2012 · 2 mos · Noida Area, India

• Worked on ""Standardization of Signal Exchange List for Electrical Equipment".

May 2011 – Jul 2011 · 2 mos

• Worked on "Core Point based New finger Print Matching algorithm".