Oct 2021 – Mar 2022 · 5 mos

• Company Introduction:
• Fave is Southeast Asia’s leading loyalty and QR payments platform, offering a robust suite of merchant-centric solutions to help businesses digitize and thrive in today’s dynamic environment. As a versatile digital wallet, Fave provides broad payment acceptance, integrating stored-on-file (SoF) methods like Grab, Boost, and Touch ’n Go, and card-on-file (CoF) methods such as Visa, Mastercard, and Amex.
• Key Contributions:
• Developed and executed go-to-market strategies, successfully acquiring and managing over 150 eCommerce merchants, generating an average monthly GMV exceeding USD $700K across Singapore and Malaysia.
• Established business partnerships with key brands like SHEIN, Robinsons, Golden Village, SecretLab, SingPost (SAM), Hong Leong Assurance, Upmesh, WhyQ, WeBuy, Takashimaya, and InstantPot.
• Identified MVP product gaps and expanded new use cases, including live streaming and bill payments, to enhance product offerings.
• Collaborated on the development of new product features, such as FavePay Express, strengthening the unique value proposition of Fave’s products.
• Built strategic partnerships with third-party acquirers (TPAs) and PSP like 2C2P.
• Streamlined SOP processes and resolved operational challenges by working closely with cross-functional teams, including Operations, Product, and Tech.

Aug 2019 – Sep 2021 · 2 yrs 1 mo

• Key Contributions:
• Consistently exceeded month-over-month KPIs across multiple product verticals through effective OKR goal-setting.
• Secured strategic partnerships with major F&B chains, such as Sakae Group Holdings, Huggs Coffee Chain, Kam’s Roast, GODIVA, and Fu Chan F&B Holdings.
• Acquired and managed over 300 SME F&B brand accounts, contributing to a monthly GMV of more than USD $2 million.
• Achieved top sales performance in the local F&B division for the “Heartland Go Digital” government grant campaign.
• Increased the density of hawker and coffeeshop merchants, including Amoy Food Centre, Maxwell Food Centre, Tiong Bahru Market, Fu Chan CoffeeShop Group, and Shenton Food Hall.
• Identified and expanded new market segments within educational institutions, driving FavePay adoption in school canteens at institutions like SP, TP, and NTU.
• Developed an effective merchant acquisition pitch deck, along with streamlined cold email and call templates for the local team.
• Negotiated and secured an official payment partnership with Singapore’s largest online electronics retailer, Audio House, for the Samsung 2019 Carnival Sale at Expo.

Mar 2019 – Jul 2019 · 4 mos

• Key Contributions:
• Consistently met and exceeded monthly targets for new merchant acquisition and gross profit, driving business growth.
• Acquired over 50 new merchants, contributing to significant month-over-month increases in gross profits.
• Developed and refined an impactful merchant acquisition pitch deck to support the team in effectively engaging prospects.

Nov 2017 – Mar 2019 · 1 yr 4 mos

• Airfrov is a platform enabling users to discover and purchase overseas products through travelers’ extra luggage space.
• At Airfrov, I was responsible for identifying and driving new business opportunities, generating revenue, and negotiating strategic partnerships. My focus was on fostering strong relationships with stakeholders and enhancing user experiences.
• Key Contributions:
• Strategic Partnerships: Negotiated and secured partnerships with major organizations such as SAFRA, MDIS, DBS, and Standard Chartered, driving mutual growth.
• Product Launch Success: Pioneered go-to-market strategies for the Pre-order feature, achieving 200% month-on-month GMV growth within 3 months of launch, surpassing SGD $100k monthly GMV.
• Merchant Acquisition: Created and delivered compelling pitch decks, onboarding over 50 overseas merchants/wholesalers to drive high sales volumes.
• Content Partnerships: Secured collaborations with social media platforms to boost brand awareness, customer acquisition, and sales conversion.
• Policy Enhancement: Revamped traveler and community guidelines to improve user experience and platform safety.
• Event Sponsorships: Managed sponsorship campaigns for company and school events to increase brand visibility.
• Working at Airfrov allowed me to wear multiple hats, cultivating my skills in resourcefulness, adaptability, and agility.

Jul 2017 – Oct 2017 · 3 mos

• Managed day-to-day operations, ensuring customer satisfaction and a seamless experience.
• Resolved customer pain points and disputes by providing timely solutions.
• Oversaw logistical processes from initial order placement to final-mile fulfillment.
• Collaborated with the marketing team to devise and execute online and offline campaigns.
• Monitored and optimized the performance of Facebook Ads, Google Ads, and email campaigns.
• Conducted product and market trend research to inform strategic decisions.
• Designed and created landing pages and marketing assets for campaigns.
• Managed user and merchant onboarding for new product features, including pre-orders.
• Conducted user surveys and research to gather insights for product and service improvements.

Aug 2015 – Jun 2017 · 1 yr 10 mos

• Managed sales process, from promoting, sales order to delivery order
• Grew sales exponentially for a poorly performing outlet and exceeded sales target, generating monthly average sale of SGD$50k for outlet
• Liaised with stakeholders to ensure that product orders are being processed for delivery
• Stock taking & edging of raw spectacle lenses
• Performed administrative duties such as picking up & appropriately directing phone calls, faxing, making arrangements for customer’s collection
• Assisted CEO in organising and running company roadshows
• Specialised in the selling of Orthokeratology contact lenses ranging from SGD$1-3k per pair and educated the public about the benefits

Jul 2014 – Jul 2015 · 1 yr · Singapore

• Provided general and primary eye care services to the public
• Managed sales process, from promoting, sales order to delivery order
• Liaised closely with spectacle and contact lenses companies to ensure that the product order is being processed for delivery to customers
• Stock taking and edging of raw spectacle lenses
• Performed administrative duties such as picking up and appropriately directing phone calls, faxing, making arrangements for customer’s collection

Apr 2014 – Jun 2014 · 2 mos

Jun 2013 – Mar 2014 · 9 mos

• Provided general & primary eye care services to the public
• Managed sales process, from promoting, sales order to delivery order
• Grew sales exponentially for outlet and exceeded sales target
• Liaised with stakeholders to ensure that product orders are being processed for delivery
• Stock taking & edging of raw spectacle lenses
• Performed administrative duties such as picking up & appropriately directing phone calls, faxing, making arrangements for customer’s collection
• Assisted CEO in organising and running company roadshows
• Specialised in the dispensing and selling of Orthokeratology contact lenses ranging from SGD$1-3k per pair and educated the public about the benefits