Tridib Bordoloi

Co-Founder

New Delhi, Delhi, India30 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • Expert in integrated brand building strategies.
  • Proven track record in IT operations and change management.
  • Strong background in media relations and digital marketing.
Stackforce AI infers this person is a strategic leader in Media and IT Operations with expertise in brand equity and digital transformation.

Contact

Skills

Core Skills

Brand EquityStrategic CommunicationsIt StrategyChange ManagementMedia RelationsSecurityErpBusiness StrategyBusiness DevelopmentIt OperationsBusiness Analysis

Other Skills

AI and ML toolsAlliance ManagementBest Practices ImplementationBusiness IntelligenceBusiness Process DesignBusiness Process OptimizationBusiness Relationship Mgmt.CRMCXO-level InteractionClient Engagements (Internal / External)CoE ManagementCustomer Account ManagementCustomer Relationship Management (CRM)Delivery ModelDigital Marketing

About

Enabling business and individuals SHIFT GEARS to enhance their brand equity across the media landscape, both digital and traditional, by initiating positive conversations around their idea, brand, traction, leadership,… and take it forward. Providing strategic inputs on integrated brand building approach. The strategies are also implemented with the help of a network of associates. The end goal is to present a brand positively to its audience. Our team has extensive experience in media relations, corporate communications, public relations and content generation, with a keen understanding of all media platforms and deep links with traditional as well as new-age avenues.

Experience

The sambar people

Partner

Nov 2020Present · 5 yrs 4 mos · Delhi NCR

  • Contact ~ Connect ~ Communicate
  • Enabling business SHIFT GEARS to enhance their brand presence across digital and traditional media by initiating positive conversations around their idea, brand, business traction, leadership,… and take it forward.
  • Providing strategic inputs on integrated brand building approach. The strategies are also implemented with the help of a network of associates. The end goal is to present a brand positively to its audience and create its equity.
Strategic CommunicationsBrand EquityMedia RelationsDigital MarketingBusiness Development

Press trust of india (pti)

Chief Information Officer

Mar 2009Sep 2020 · 11 yrs 6 mos · New Delhi

  • I steered the PAN India IT Operations for PTI with team of 100 professionals, deployed PAN India. Significantly contributed as Head of Engineering and Technology & drove strategic leadership for enterprise-wide initiatives. Led initial orchestration of implementation involved in making things happen against all odds (cultural mind blocks, behaviour, generation & status quo). I managed change in LIVE environment (no downtime); ensuring organizational resilience & agility as per changing business needs.
  • I have consistently proved my mettle in spheres of customer account management including initial interaction & trial of services to new prospects, seamless service delivery to clients through tech enablement.
  • Outcome
  • Interacted with Editors & Team Editorial on regular basis; facilitated analytics to understand consumer preferences on content consumption trends & user behaviour; pivotal in successfully:
  • Modernizing newsroom by getting newsroom automation system (multimedia enabled CMS) implemented with tight integration with social media & digital platforms
  • Business Projects - CCTV implementation, PAN India Biometric Attendance System integrated with ERP
  • Initiating the process of deploying an ERP - planning and go live of an integrated system consisting of financial accounting, materials management and human capital management
  • Technology Infrastructure & Projects, Networks, Data Center, EUS services Network upgrade
  • Implementing AI and ML tools to automate the delivery of breaking news to general readers and subscribers; supervising complete Facility Management that includes:
  • Managing overall administration, electricity, power backup, fire services, HVAC, tech-based security and manpower planning
  • Enabling the staff at the head office & bureau offices by assisting them with administrative, logistics & technology requirements
  • Initiating Green Initiatives like e-waste management, cost & resource optimization
IT OperationsChange ManagementCustomer Account ManagementTechnology InfrastructureAI and ML toolsIT Strategy

Indian express

Corporate Head - Operations & Technology

Jul 2004Feb 2009 · 4 yrs 7 mos · New Delhi, Delhi, India

  • I directed the PAN India IT Operations of the Indian Express Group; in the role of a National Head, created the IT Ecosystem, from ground zero, that drives the enterprise and empowers its people; standardized IT processes moved the organization to an IP based network. Actively interacted with Editorial Leadership of Group Publications/ Senior Editorial Personnel, located at different regions in other Printing Centers & Bureau Offices to address day-to-day IT related requirements and plan for long-term solutions. Participated in Leadership Team Meetings with Sr. Editorial Personnel at HO along with key production and distribution resources for planning operations.
  • Outcome
  • Drove key technology initiatives / end-to-end automation and successfully:
  • Rolled-out SAP ECC 6.0 as ERP for the group and got Materials Management, Sale & Distribution, FI/CO, Media Advert Management Modules implemented through Siemens Information Systems Ltd. (SISL) across all locations on DELL/EMC, RHEL, Oracle DB (RAC)
  • Implemented GUI based Enterprise Newsroom Workflow Automation System on Oracle database with standard publishing system
  • Integrated the Library Management, Advertisement Management and Agency Feeds
  • Implemented IBM Lotus Notes on Linux OS for enterprise-wide communication / messaging
  • Selected and implemented an Oracle based Payroll System to meet the unique payroll requirements of a Newspaper Organization with a PAN India presence; deployed Quark XPress Version 5.0 for Desktop Publishing by Editorial Users
  • Upgraded VoIP Firmware of Legacy Set-up for PAN India locations
  • Designed & implemented Information Security Management Systems covering security and governance
  • Pivotal in building & managing healthy relationships with all the Vendor Partners and OEMs
IT OperationsERPEnterprise Newsroom Workflow AutomationInformation Security ManagementIT Strategy

Twg

Senior Information Technology Manager

Jun 1999Jun 2004 · 5 yrs · DELHI NCR

  • I led the IT (Systems) Dept. and sustained it as an independent profit center
  • Outcome
  • Steered operations and handled various Group Companies entailing:
  • Indo Trade Corp (Premier Buying House); Blue Moon Express (P) Ltd. (A Shipping & Cargo Co.); Blue Moon Travels (A Travel Agency)
  • Highland House (P) Ltd. (A 100% EOU, with 3000 Employees, Manufacturing/Exporting Antique Furniture & Decorative Objects)
  • Functioned as a key driver for Business Process Design; supervised the overall functioning of the switched network
IT OperationsBusiness Process DesignVendor ManagementIT StrategyBusiness Development

Imrb international

Sr Systems Executive

Sep 1995Jun 1999 · 3 yrs 9 mos · Greater Delhi Area

  •  Functioned as a IT Coordinator & FTP Administrator for Northern Region.
  •  Handled installation, administration and management of LAN, e-mail, FTP with proper functioning of all systems, including server, and other peripherals.
  •  Addressed network security issues with software upgrades & network administration tasks.
  •  Adopted upcoming technologies as per industry trends to enhance IT related information in the organisation.
  •  Installed and supported media software for various advertising agencies involving vendor management and contracting functions.
  •  Involved in Statistical Analysis of Market Research data using SPSS, QUANTUM and other in-house customized packages / MR tools, PULSE (Perception Analyser System) etc.
  •  Supervised Data preparation, Programming, Data management and Report generation.
  •  Set up the communication network across MBI-IMRB offices in Singapore, Hong Kong, Bombay and Delhi (Trinite) for BPO.
  •  Established communication network between IMRB Delhi and clients like SBCH.
  •  Executed the configuration and setting up of Internet Email at all Delhi offices.
  •  Upgraded the systems for compatibility with ERP accounting package (SCALA).
  •  Functioned as point of contact to customers for delivering effective support and service in Systems implementation.
Network AdministrationStatistical AnalysisMarket ResearchIT OperationsBusiness Analysis

Education

The Institution of Engineers (India)

Fellow Member

Delhi University

B.Sc.

Jan 1985Present

The Institution of Engineers, India

Bachelor of Engineering - BE — Electronics & Communications

Jan 1990Present

Indira Gandhi National Open University

PGDM — Operations Management

Jan 1996Present

Institution of Electronics & Telecommunication Engineers, India

Fellow

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