Sunny Shaw

Business Development Executive

Bengaluru, Karnataka, India12 yrs 3 mos experience
Highly Stable

Key Highlights

  • Over 12 years in digital advertising success
  • Managed ₹7 million quarterly revenue at Yahoo
  • Spearheaded expansion into South India market
Stackforce AI infers this person is a Digital Advertising and Business Development expert with a focus on B2B and performance-driven strategies.

Contact

LinkedIn

Skills

Core Skills

Digital StrategyRevenue GenerationDemand Side PlatformSales & MarketingMarketing StrategyBusiness DevelopmentSales

Other Skills

Account ManagementAdvertisingB2B MarketingB2B Marketing StrategyBrand ManagementBrand PartnershipsBusiness StrategyBusiness-to-Business (B2B)CRMContent MarketingDigital MarketingDirect SalesLead GenerationManaging Agency RelationshipsMarket Research

About

With over 12 years of proven success in digital advertising, programmatic media sales, and business development, I specialize in crafting high-impact media strategies that drive measurable ROI across BFSI, fintech, e-commerce, edu tech, and healthcare verticals. I’ve consistently delivered revenue growth by onboarding top-tier clients and media agencies, pitching innovative digital solutions—from native ads and SEM to programmatic platforms and branded content—while ensuring end-to-end campaign execution. At Yahoo, I handled a revenue portfolio of ₹7 million quarterly, pitching DSP-basedsolutions for both managed and self-serve models. As Regional Manager at 9dot9 Group, I successfullyspearheaded expansion into South India, building lasting client and agency relationships. My experience spans both startup and enterprise-level operations, having led regional sales teams, scaled new business territories, and built strategic alliances with platforms like MoEngage, Yellow.ai, and Branch. Google Ads and Yahoo DSP certified, and I bring a data-driven, performance-oriented mindset to every engagement.Whether its unlocking new markets, optimising ad-tech strategies, or building high-impact partnerships—I thrive at the intersection of innovation, relationship-building, and business growth. Let’s connect if you’re looking to collaborate on performance-driven media campaigns or strategic sales growth opportunities in digital advertising. Worked with brand like Lenovo, Dell, Acer, Flipkart, F2H, Dunzo, Kreditbee, Fivetran , Enphase energy, Apollo,NH Hospital etc.

Experience

Digit

Regional Business Development Manager

Oct 2023 – May 2024 · 7 mos · Bengaluru, Karnataka, India · Hybrid

  • Clients: Lenevo, Flipkart, Dell, Group M & others
  • Created a solid pipeline by regularly contacting new advertisers and helping to expand the market.
  • Led media planning and strategy to effectively position 9dot9 in the South India market.
  • Secured deals for native ads, branded content, and influencer campaigns to boost revenue.
  • Maintained and strengthened important relationships with media agencies and direct advertisers for
Digital StrategyRevenue GenerationManaging Agency RelationshipsLead GenerationSponsorship SalesAccount Management+3

Yahoo

Senior Manager – Field Sales

Aug 2022 – Apr 2023 · 8 mos · India · Hybrid

  • Brought on new accounts and increased revenue by upselling and cross-selling to existing clients.
  • Developed strong relationships with agencies and advertisers, which helped improve client retention and repeat business.
  • Showed DSP platforms, pitched Native ads, and supported both managed and self-service business models for better campaign performance.
  • Achieved sales quotas, generating up to 6.5 - 7 million in quarterly revenue.
  • Worked with brand agency as such - GroupM - IA, Havas etc.
Demand Side PlatformDigital StrategyManaging Agency RelationshipsSales & MarketingMedia PlanningBusiness-to-Business (B2B)+2

Logicserve digital

2 roles

Senior Manager – Business Alliances

Promoted

Jan 2021 – Jul 2022 · 1 yr 6 mos

  • Contacted new advertisers and kept a steady flow of potential clients.
  • Conducted research that helped the organization’s expansion into the southern Indian market.
  • Met annual sales targets for 3 years in a row and handled media spending of 20+ Millions.
  • Established partnerships with platforms like Branch, Yellow.ai, Moengage, and other third-party services.
  • Worked with brands in key categories such as Fintech, BFSI, Healthcare, Quick Commerce, and D2C.
Demand Side PlatformMarketing StrategyRevenue GenerationLead GenerationAccount ManagementNew Business Development+3

Business Alliance Manager

Feb 2019 – Dec 2020 · 1 yr 10 mos

Sales

Drivemedia

Sr. Sales & Account Manager

Oct 2015 – Dec 2018 · 3 yrs 2 mos · Bangalore · On-site

  • Clients: Commonfloor, ShopClues, Axis Bank, Amex, and GroupM
  • Led a team of 4 members, and helped them reach their revenue goals.
  • Built and maintained relationships with key decision-makers and publishers.
  • Oversaw regional business operations and expanded the account portfolio.
  • Managed growth and development within assigned account categories.
  • Achieved 1.5x times the assigned business quota sales.
SalesMedia Buying

Digital mailers

Ad Sale & Account Manager

Feb 2012 – Jul 2015 · 3 yrs 5 mos · Bengaluru, Karnataka, India · On-site

  • Clients: HDFC, CitiBank, Standard Chartered, IndiaHomes, Manipal Hospital, and Agencies
  • Met revenue targets of 100+% each year and grew the advertiser base.
  • Developed and maintained partnerships with agencies and publishers.
  • Onboarded quarterly 10+ publishers for performance & branding campaigns.
  • Kept strong relationships with advertising agencies and direct clients to ensure ongoing business.
  • Managed daily communication with advertisers and publishers.
Sales

Siliconindia

Marketing Manager

Jan 2011 – Feb 2012 · 1 yr 1 mo · Bengaluru, Karnataka · On-site

  • College and university onboarding for Survey.
  • Account Manager and client Serviceing.
Sales

Education

Web Marketing Academy

Online Marketing-Trainee

Jan 2015 – Jan 2015

Punjab Technical University

MBA — Marketing

Jan 2009 – Jan 2011

St.Paul C M College

B.Sc

Jan 2005 – Jan 2008

Punjab Technical University

Master of Business Administration - MBA

Feb 2009 – Jul 2011

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