Nov 2021 – Mar 2022 · 4 mos

• Part of the CTO's / Founders office that looked at building key relationships with Developers / Fintech internally & externally.
• As part of the Developer experience team, I led the community segment in order to achieve :
• Product / Brand Awareness
• Employer Branding
• Hiring
• To build products that developers loved
• Created the vision / strategy and objectives of the community and implemented systems for smooth running of community operations.

Sep 2020 – Oct 2021 · 1 yr 1 mo

• Built the central community team from ground up by hiring, budgeting, training and setting up community ops to manage community of 20+ spaces across India.
• Managed a team of 4 fantastic regional community leaders (Dotted line reporting for 30-40+ CM's)
• Setup processes for hub teams to work with the central community team
• Ideated and built the long term community strategy to help in sustain, engage and grow the startup ecosystem (internally and externally)
• Created a community events strategy to maximise outreach amongst our audiences
• Created a covid community plan so that the community activities continue independent of our spaces
• Built a partnership model to maximise our reach amongst different communities with similar audiences, some notable partners were Google for Startups, Facebook startup program etc.
• Introduced a dedicated Mentor program, Founders community (Brand identity to execution - The Mentor Center)
• Onboarded Google for Startups as a partner and created a program targeting different tech industries
• Forecasted all community initiatives, hiring, budgeting
• Worked closely with Marketing, Operations, Startup support track etc

Jul 2018 – Sep 2020 · 2 yrs 2 mos

• Created the brand architecture that helped in understanding the customer lifecycle and positioning of the brand
• Design, curated and marketed the Startup Circles program by Facebook to help product managers across the country.
• Ideated, designed the first phase of Google For Entrepreneurs, where 91springboard & Google partnered to help build the next phase of women entrepreneurs in tier 2 and 3 cities. Setup the marketing and branding of the program as well by partnering with accelerators, influencers, coworking spaces in these cities to boost presence.
• Handle all programs in partnership with Facebook, this looks at majorly increasing outreach for Facebook across the startup ecosystem by creating L&D programs for entrepreneurs i.e Workshops, mentoring sessions, roundtable sessions, founder catchups etc. Also helped run the first phase of the FB start pilot program. Automated the program which ran 800 events in the span on 8 months, with 8000+ attendees.
• Led and organised CU Asia 2019 Goa with the help of Ubud, Bali from end to end (Ideation to execution) - This is one of the largest coworking unconferences, we had 300 people from 40+ countries come in and indulge in topics related to coworking across the globe, this happened over the span of 5 days.
• Designed a P2P Learning circles program, that aims to up-skill our vast community of entrepreneurs, founders, business and tech enthusiasts etc.

Sep 2016 – Jun 2018 · 1 yr 9 mos

• Handle all south region partnerships
• Organised multiple launches for the opening of our new spaces (Reverse Pitch, Startup Carnival etc)
• Helped build the team from 7 to 45+
• Helping build the community internally and externally, by organising Knowledge, Networking and Fun events. Partnering with Investors, mentors and enablers from different sectors to provide easy access to our members who require them.
• Training and helping Community Manager's build communities amongst their hubs and helping them understand community and how to run them. Created training modules for better learning.
• Initiated "Micro-communities" across our hubs in the south, where we built smaller communities within our hubs depending on interest or by targeting specific industries, some of our famous ones at the moment are 91outdoors (treks, outdoor activities etc), 91techclub (Where we concentrate on different areas of tech, challenges faced etc).
• Led the first phase of capacity building within the south region to figure out ways to reduce churn.
• Created a feedback mechanism through which managers could increase engagement, The output of this helped us understand what type of events, mentors, investors our members need from each hub, while also helping us by understanding how each member can contribute to the community.
• Created processes in order to capture community data and run community operations smoothly.
• Travelled to Thailand & Malaysia to represent 91springboard at the co-working unconference.

Sep 2015 – Sep 2016 · 1 yr

• In a nutshell, was a part of the team for boosting the presence of 91springboard in Noida (NCR) from setting up the hub, lead management, organising events and building the local community through leveraging the network. Have attended various events in NCR promoting 91springboard. Currently, I am helping 91springboard to setup a new business vertical.
• Building the community:
• Looking out for opportunities to get the local community involved in collaborative platforms (for business, knowledge, networking and coworking)
• Events: (Ideation, planning and execution)
• Big Bad Startup Bash, a proprietary networking event where we invited all the local crowd of the startup community through various marketing channels to network, share ideas and collaborate.
• Power of Ideas (CIIE and Economic Times), helped them to organise and execute their flagship Pitch event at the Hub.
• Investor Demo Day, an event where where startups come and pitch their product to a set of Investors.
• Startup Open House, a proprietary event where FinTech startups were given the opportunity to showcase their products to fellow entrepreneurs and investors.
• Mentor Hours, knowledge sessions for the young and budding entrepreneurs on different aspects of business.
• Lead Management: (Sales CRM & Pipeline Management)
• Played a major role in filling up the Hub from no members to a 200+ and still continuing.
• Identifying various channels for prospect leads.
• Other Projects (Marketing & Hub based projects):
• Local Marketing, in the process of boosting our presence, creating partnerships in the local community. Ideated, planned and executed a strategy to target the local Cafes with coupon based marketing. This experiment is in its second phase of iteration.
• A Noida specific Newsletter digest.
• Market Research, a process for understanding the presence of other coworking spaces within the community. A thorough secondary research has been conducted. The project now is in its last stage.

Sep 2014 – Nov 2014 · 2 mos · Dubai

• One to one meetings with prospective clients
• Competitor & Industry Analysis
• Introducing new clients to products i.e. Security systems, Queuing systems etc.
• Sending quotations
• E-mail Marketing
• On Site Marketing
• Handled presentations, briefs etc

Apr 2014 – Jun 2014 · 2 mos · Dubai, UAE

• Performed the role Marketing executive as an Intern
• Visited major events / exhibitions and performed on site marketing
• Business Development
• Handled briefing with clients, and played a major role in developing the newsletter
• Detail study on various top exhibitions within the gulf region
• Handled & made various presentations

May 2012 – Jun 2012 · 1 mo · New Delhi Area, India

• Planning stage for a meet and greet service for both premium class and semi - premium stage
• Marketing strategies for promotion of the meet and greet service
• Handling site visits for dedicated area for the service
• Setting up corporate meetings
• Worked closely with Resource & development department
• Detail study on how to improve the functioning of the service with the non - aero department
• Detail study on various airports around the world who provide the service