May 2023 – Present · 2 yrs 10 mos

Aug 2021 – May 2023 · 1 yr 9 mos

Aug 2020 – Jul 2021 · 11 mos

• 1. Drive NPS Program transformation to align with IBM top priorities including Go to Market implementation, Salesforce migration and Newco divestiture.
• 2. To provide a world-class end-to-end digital experience by incorporating several platform enhancements in the NPS program.
• 3. To leverage NPS Program and Medallia Platform knowledge to execute platform enhancement thereby reducing dependency on Medallia Support Team.
• 4. To Implement Closed-Loop-Feedback (CLF) methodology in IBM's various Digital Touchpoints

Jun 2017 – Aug 2020 · 3 yrs 2 mos

•  Drove the Search Engine Optimization of IBM Webpages - by Keyword Research, analysing Web-Traffic trends, Iterating On-Page content consumption, addition of Meta-Data to web pages, Addition of Backlinks to IBM Market place pages, etc using tools such as GOOGLE ANALYTICS, GOOGLE SEARCH CONSOLE, SEMRUSH, BRIGHTEDGE, AHREFS, etc.
•  Addition of Backlinks, Tagging Web-Pages, Localization of IBM PW Pages, etc
• . Created Performance reports/dashboards to assess the organic growth of IBM Web-Pages
•  Drove Email Marketing/Social Media Campaigns to Business Partners for events such as IBM THINK, IBM Product Updates & Business Partner Workshops.
•  Planned, designed and implemented the Broken Link Checker Tool in JavaScript i.e. it automates the manual checking of Broken Links present.
•  Carried out Keyword Research to improve Search Ranking, On-PAGE Optimization and content analysis using Heatmaps and Content syndication for IBM Marketing pages.
•  Link Building, Adding Back Links to drive Digital Traffic to IBM Partnerworld Pages. Also, Carried out A/B Testing for IBM Marketplace pages.
•  Used PL/SQL query language to maintain and update IBM Partnerworld Hardware exhibits data for different GEO’s
•  Utilised Analytics tools to analyse the KPI’s and provided recommendations, updated best practices for IBM webpages for metrics like traffic source, engagement rate, CTR, etc and provided insights to improve the overall performance of the page.
•  Drove the overall expiration of old ICONS/ECM IBM Partnerworld pages which were migrated to Drupal(new server).
•  Focal for creation and on-page analysis of HOTJAR Heatmaps (Partnerworld Pages).
• TOOLs: Google Analytics, SEMRUSH, Google Search Console, HTML/CSS, Javascript, BRIGHTEDGE, Optimizely, PL/SQL, QMF, Sprinklr, Digital Performance Dashboard, COREMETRICS/Digital Analytics, LIVEVIEW, Jira and HOTJAR.

Apr 2016 – May 2016 · 1 mo · Bengaluru Area, India

• How to drive digital sales for the new industry analytics solutions by delivering a market differentiated messaging, content and digital buying experience
• Granular level analysis of Gartner/Forrester reports to understand the market credibility and scope of competitors
• Discover the Search Engine Optimization (SEO) keywords used by competitors through tools such as IBM Keyword Intelligence System (KIS) and SemRush, to achieve better organic and paid search rankings
• Analyse competitor’s digital presence and content strategy across the buying cycle – discover, learn, try and buy, according to the New Work Of Marketing module of IBM
• Analyse the different sources of structured and unstructured data and the partner programs initiated by competitors to provide comprehensive software solutions to clients
• Understand competitors overall Go-to-market strategy to drive IBM’s digital sales

Aug 2011 – May 2014 · 2 yrs 9 mos · Bengaluru Area, India

• Worked on Oracle ERP along with web based client server applications projects and specialized in Software Development Life Cycle (SDLC)
• Handled the Life Cycle of Invoice Generation to help the client integrate its Account Payables with the ERP solution
• Developed JavaScript’s using the Oracle Apps Testing Suite tool to provide an error free user experience to the clients while generating Account Payable invoices
• Developed automated testing scripts using OATS & Quick Test Professional (QTP) tools
• Developed and tested the test scripts to neutralize errors and to propagate appropriate functionality of the software to the client Flowserve
• Was responsible for the end to end project delivery, including analysis, estimation, design and delivery of the Business process i.e. testing solution requested by the client