Shefali Kansal

CEO

Toronto, Ontario, Canada13 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product management for Blockchain projects.
  • Spearheaded growth strategies in competitive markets.
  • Managed successful job fairs across multiple cities.
Stackforce AI infers this person is a Product Management and Growth Strategy expert in the Fintech and Marketing industries.

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Skills

Core Skills

Business StrategyProject ManagementProduct ManagementMarketing StrategyClient ManagementGrowth ManagementMarket AnalysisTechnical Development

Other Skills

Application DevelopmentB2B RelationshipsBlockchainBusiness AnalysisBusiness IntelligenceCommunicationCompetitive AnalysisCross-Functional CollaborationCustomer InsightData AnalysisEvent ManagementHTMLIT StrategyInformation ManagementLead Generation

Experience

Teqfocus

3 roles

Senior Director

Promoted

Jan 2025Present · 1 yr 2 mos

Director

Promoted

May 2022Jan 2025 · 2 yrs 8 mos

Solutions Consultant

May 2019Apr 2022 · 2 yrs 11 mos

  • As a Solutions Consultant, I work closely with clients to understand their business processes and requirements, clarify and formalize project goals and scope and manage the design and delivery of solutions. I am also responsible for business case development, process mapping and redesigning of process for various Technology products.
Business StrategyProject Management

Reliablyme inc.

Product Manager

Dec 2018May 2019 · 5 mos · Toronto, Canada Area

  • Accountable for defining product roadmap, project scope, Release timelines & delivery for new features & enhancements for Blockchain enabled Social Credit System
  • Developing prototype & pilot implementation demonstrations and identifying metrics to measure outcomes & impact.
  • Undertake end to end Project Management, framework setup & complete process documentation & status report to Management
Product ManagementProject ManagementBlockchainProcess DocumentationMetrics Identification

Jobs canada fair

Marketing Coordinator

Aug 2018Oct 2018 · 2 mos · Toronto, Canada Area

  • Onsite Manager for more than 10 Job Fairs across Canada, including Vancouver, Toronto, Halifax, Windsor, Saskatoon
  • Responsible for Lead Generation and Client Management for 10+ Job Fairs witnessing a footfall of 300-1000 job-seekers
  • Accountable for Website and Social Media Marketing (Facebook, Twitter, Google+, Pinterest) for job fairs in 10+ cities
  • Collaborated with internal cross-functional teams (Finance and Admin)
  • Connected with external stakeholders (employers, job-seekers, hotel) to manage the event before and on the day of Job Fair
Lead GenerationClient ManagementSocial Media MarketingEvent ManagementMarketing Strategy

Ola (ani technologies pvt. ltd)

Growth Manager

Jul 2017Jul 2018 · 1 yr

  • Spearheaded Growth for Ola's 2nd largest market and led a team of 5
  • Managed Growth for point to point cabs, Inter-city and Rental cabs by identifying new business opportunity areas and fostering deep relationships with B2B partners
  • Identified consumer behavior and leveraged existing product features to target relevant customer segments and prioritized high-growth projects
  • Worked collaboratively with Finance, Product, Customer Success, Marketing to ensure projects prioritization and delivery within stipulated timelines
  • Responsible for competitive benchmarking, marketing strategy plan and analysis of offer performance and campaign efficacy
Growth ManagementB2B RelationshipsMarket AnalysisMarketing Strategy

Makemytrip.com

Product Manager

Apr 2015Jun 2017 · 2 yrs 2 mos

  • Managed Product Lifecycle from strategic planning to tactical tasks including forecasting, engineering, design, marketing, P&L, monitoring and reporting
  • Identified consumer behavior, defined product roadmap & drove key metrics - traffic and conversion
  • Achieved Annual Business Plan (revenue & orders)
  • Collaborated with cross-functional teams (Product, Technology, Supply, SEO, SEM, CRM, customer success) to enhance product usability & user experience
Product Lifecycle ManagementCross-Functional CollaborationMarket AnalysisProduct Management

Tech mahindra ltd

Technical Associate

Sep 2010May 2013 · 2 yrs 8 mos

  • Worked for 32 months in multiple projects for product development and application maintenance and development for British Telecom by liaising with business stakeholders and diverse cross-functional teams delivering high-quality, low-cost solutions within stipulated deadlines
  • Roles and Responsibilities:
  • 1) Key resource for design & execution of 2 business critical applications (25 user story/Change Requests) for British Telecom
  • 2) Single-handedly managed end-to-end development & delivery of Oracle uplift project with user base of 500+ independent auditors
  • 3) Innovated and developed web interface for tracking field engineers’ work hours which resulted in annual savings of GBP 60 million
  • 4) Conceptualized and developed an invoice processing product for billing systems that generated 80-100 K USD revenue in 11 months & acquired Ziggo Netherlands as first retail customer
  • 5) Effected cost-effective & customized solutions leading to delivery cycle time reduction by 10% & elimination of 0.48 FTE/month
  • 6) Assisted in Project Review & Resource Utilization Sheet preparation and effected 40% effort reduction in invoicing
  • 7) Maintained Knowledge Repository leading to 50% reduction in training costs
Application DevelopmentProject ManagementBusiness AnalysisTechnical Development

Education

SPJIMR SP Jain Institute of Management & Research

Master of Business Administration (M.B.A.) — Information Management

Jan 2013Jan 2015

Institute of Engineering and Technology

Engineer's Degree — Electronics and Instrumentation Engineering

Jan 2006Jan 2010

Nirmala Convent School

High School

Jan 2003Present

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