Ayush Singh

Business Development Executive

Gurugram, Haryana, India7 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Expert in scaling user acquisition and optimizing marketing funnels.
Proven track record in reducing customer acquisition costs significantly.
Strong background in community building and engagement strategies.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in Gaming and E-commerce sectors.

Contact

Skills

Core Skills

Growth StrategyProduct MarketingDigital Marketing

Other Skills

Account ManagementAd ServingAdobe PhotoshopAffiliate MarketingBanner AdsBrand AwarenessBrand MarketingBrand StrategyBusinessBusiness Growth StrategiesBusiness StrategyCampaignsCleverTapCommercial PhotographyCommunity Building

About

From launching user acquisition engines and optimizing funnels to collaborating on product features and driving retention. I thrive at the intersection of growth, product, and business impact. I’ve worked across industries like e-commerce, gaming and Web3, designing scalable systems, working hands-on with Shopify, shaping GTM strategies, and solving for monetization and long-term LTV. Currently focused on creating systems that don’t just grow traffic, but grow sustainable, profitable businesses.

Experience

7 yrs 11 mos

Total Experience

2 yrs 1 mo

Average Tenure

2 yrs 7 mos

Current Experience

Nextquest

Growth & Strategy Lead

Oct 2023 – Present · 2 yrs 7 mos · Amsterdam, North Holland, Netherlands · Remote

Fanclash

Growth and Business Strategy

Sep 2020 – Aug 2023 · 2 yrs 11 mos · Gurugram, Haryana, India

Leveraged Performance Marketing to scale up acquisitions from ground zero, managing a budget of 5Cr+ in 3 years and halving the customer acquisition cost (CAC).
Employed research, user learning, and strategic experimentation to optimize campaigns and consistently decrease CAC by 10% month-on-month.
Boosted conversion rates by 25% through the design and implementation of theme-based landing pages using tools like Unbounce and Swipepages.
Identified and utilized new, scalable non-traditional acquisition channels.
Planned and executed go-to-market (GTM) strategies in Product Marketing, attracting the first set of users to the app.
Employed CleverTap for user behavior analysis and development of segmented Retargeting/Remarketing strategies, increasing retention by 10%.
Collaborated with technical teams to deploy new features and enhance user engagement, thereby increasing customer lifetime value (CLTV).
Acted as a primary point of contact (POC) for hosting esports tournaments at prestigious institutes and for companies like Sony Pix and Stanza Living.
Built a thriving community of over 20,000 members on Discord and successfully managed partnerships with multiple small tournament organizers under a program named 'Underdog Tournament Organiser
Developed unique intellectual properties for a YouTube channel.
Created engaging graphic content for social media and Facebook ads, wrote video scripts for motion designers, and assisted in video and graphics production ensuring brand messaging alignment.