Aug 2024 – Sep 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

Oct 2023 – Jul 2024 · 9 mos · Bengaluru, Karnataka, India · Hybrid

Apr 2022 – Oct 2023 · 1 yr 6 mos

• Strategically bifurcated the dealer base into three groups to cater 700 Auctions and delivered 20% growth in GMV
• Turned around one loss making category into a profitable category by increasing the margins by 166%
• Successfully executed trifurcation of Delhi business into independent cities for both Retail and Sales functions
• Penetrated Dealer financing by 20% in Haryana that helped in increasing the successful auctions by 25%
• Overachieved Sales and Retail output and delivered all KPIs from the Haryana city in the first month of creation

Oct 2021 – Mar 2022 · 5 mos

• Devised new metric of Onspot and Hot leads which improved Day 0 conversions by 42%
• Improved conversion by 28% by dividing the 32 retail stores and 120 retail executives into multiple zones
• Achieved 3X of the business plan $6mn+ in GMV and $255k+ in gross profit/month by launching 18 new Retail stores
• Consolidated the Retail business to reduce costing and created the centralized Retail team to increase profitability

Mar 2020 – Sep 2021 · 1 yr 6 mos

• Managed the P&L of the 14 retail stores and achieved operational profitability since Nov’20
• Designed and executed the business plan to improve the efficiency of the business metrics resulting into 28% increase in margins, 35% growth in conversion, and 21% increase in GMV
• Transitioned retail inspection model to retail and home inspections combined with the same resourcing and delivering 50% business from Home Inspections
• Prepared business expansion plan with 6 new and 2 virtual stores proposing 100% growth in GMV and top funnel, currently in execution will be completed by Nov’21
• Recovered the business post first covid wave in 6 months in FY 2020-21 and achieved the same in 2 months after second covid wave in FY 2021-22
• Delivered $2mn+ in GMV and $100k+ in gross profit per month with a team of 80 Retail executives
• Improved customer experience by increasing the google reviews and maintaining above 4+ for all stores also improving the NPS from negative to positive score

Jun 2018 – Feb 2020 · 1 yr 8 mos

• Managed the transition of business model from Home Inspections to Retail inspection by setting up 12 stores and thereafter managed the operation of 6 stores
• Delivered 6X growth in transactions during FY 2019-20 with a team of 45 retail executives
• Trusted with additional responsibility of handling sales team of 14 executives, created a cross functional team to reduce customer waiting time, improve auction efficiency, onspot conversion resulting in increased transactions
• Reorganized the B2B business by increasing the onboarding of dealers and initiated dealer to dealer transactions
• Managed Home Inspection as the business unit in FY 2020-21 which showed 20% growth MoM
• Primary responsibilities: Transactions, setting-up new processes, operational efficiency, improving customer experience, data analysis

Nov 2017 – May 2018 · 6 mos · Gurgaon, India

• Responsible for handling P&L of the Fashion Category: Men's Fashion, Women Fashion, Footwear, and Fashion accessories
• Responsible for Sales growth and Category growth through business development and was handling top 75 sellers across categories
• Responsible for creating Banners, Brand promotion, In-app push, Push notification, and SMS to generate sales of existing clients
• Responsible for executing the Marketing calendar in coordination with the Campaign and the creative team
• Analyzing to data to understand the consumer buying behavior through search, buying, and browsing history
• Responsible for increasing the new traffic, engagement rate, and the conversion rate.

Apr 2016 – Oct 2017 · 1 yr 6 mos

• Responsible for handling PnL of 100+ brands in the Women Fashion category: Women Ethnic, Women western wear, and Lingerie
• Building relationship with key brands for multichannel commerce
• Increasing sales productivity through category development, improving content, pricing, assortment planning, merchandising, and executing promotional activities
• Coordinated brand endorsements for leading brands with bollywood celebrities
• SPOC of a category for internal teams and for merchant partners and handle the operations, resolve issues and drive the day-day sales for the category
• Analyzing consumer buying patterns and predicting future trends.
• To fulfil the gaps in selection for the category and benchmark competition on both selection and business.
• Managed brand promotions and initiate marketing campaigns for them to enhance visibility and sales
• Initiated new tie-ups and ventures and negotiating commercial terms with them
• Responsible for setting up process which includes team building, recruitment, training, and merchant relationship.

Nov 2015 – Mar 2016 · 4 mos

• Part of Vendor Management Team responsible for managing existing Key accounts & developing new prospective sources for deriving business growth
• Strategized & achieved GMV growth for clients on Flipkart, Amazon, Snapdeal, Paytm, Shopclues, Ebay, Jabong, Myntra, Tata cliq, Limeroad, Voonik etc.
• Developed business rationale and suggested new features & services to bring customers ease-of-use and innovation.
• Closely working with the Vendors on New Releases, Terms Negotiations to enhance margins
• Segmentation of customers into buckets and generate promotion plans to increase revenue from each through targeted activities like mailers, website promotions and vendor deals

Mar 2015 – Oct 2015 · 7 mos

• Handled 75 clients across categories like western wear, ethnic wear, footwear, jewelry, home furnishing, bags, and lingerie.
• Managed operations: Onboarding, listings, inventory, order processing, and reputation management for vendors on multiple marketplaces.
• Invented and changed SOP’s for continuous process improvement and automation across our systems.
• Handling and resolving all client & marketplace level escalations.

Jul 2014 – Jul 2015 · 1 yr · Goa

• Samarthan, is the student initiative under the Center for Social Sensitivity and Action, GIM which aims to engage the social side of the students and inculcate a sense of being socially responsible.
• Was responsibile for managing the institute's CSR program (GiveGoa Initiative) and organizing on-campus and off-campus events, to promote the spirit of community & social well-being.

Apr 2014 – May 2014 · 1 mo · Gurgaon, India

• Performed primary market research for 67 industrial clients across 7 cities.
• Analyzed effectiveness of existing product portfolio by understanding consumer buying behaviour to drive sales growth and sustain key accounts.
• Worked closely with top line managers for providing feasible solutions to key business issues.
• Provided recommendations based on research analysis to drive sales growth and sustain key accounts.
• Helped in maintaining the customer relationship with existing clients and reviving 10 former clients.

Aug 2011 – Jun 2013 · 1 yr 10 mos · Amravati Area, India

• Coordinated with vendors for communicating requirements to fulfill business needs.
• Successfully led teams by providing optimized business solutions for resolving bottlenecks.
• Suggested performance improvement alternatives by planning and monitoring of resources.
• Involved in liaisoning and executed approvals from Maharashtra State Electricity Transmission Company ltd.
• Analyzed and prepared reports for the required changes in crucial project deliverables.